Multimedia Journalist Delivers on a Hot Franchise
One of the most powerful franchises we ever tested — and helped develop — is Crimetracker. It alerts viewers to crime trends so they can protect themselves. It drives many viewers to our client stations because viewers say, “My station doesn’t have anything like that.”
KEPR-TV, Yakima-Pasco-Richland-Kennewick, Washington, covers the news with a team of multimedia journalists, including Chelsea Kopta who broke this story about crime trends. It helps to build the Fisher station’s reputation as a viewer advocate under the direction of news director Robin Wojtanik. My comments are at the bottom of the screen.
This entry was posted on Thursday, April 16th, 2009 at 10:36 am and is filed under Multimedia Journalism, Power Tools for TV Journalists. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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