How Throwing a Rock at a TV Set Created a Winning Promo
Viewers depend on anchors and reporters to ask the tough questions. They see it as part of their job. Yet, you’ll rarely hear tough questions in newscasts. Viewers complain they do hear softball questions.
With that in mind, we collaborated with our Albany, New York client to create a proof of branding promo. It grabbed the attention of viewers and turned many into believers because it rang true.
http://www.screencast.com/t/o5UCs98iwo
Delivering on tough questions just doesn’t happen. It takes planning, the crafting of questions, and anticipating answers to allow for follow-up questions. And it requires focus. You obviously don’t need to tough question a well-intentioned Girl Scout selling cookies that cost more this year than last.
Not incidentally, WRGB scored its best ratings in recent years in the May book.
This entry was posted on Saturday, June 6th, 2009 at 5:49 pm and is filed under Power Tools for TV Journalists. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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