Going the extra step to nail down facts relevant to viewers can generate a lot of sampling. We’re helping several stations develop this concept called “Fact Finder.” Some stations call it “Truth Squad.” Here’s an example with my comments at the bottom of the screen.
Here’s a major reason why editorial meetings waste time — and a practical solution. If you’re not leading your next meeting, take two minutes to show this video to the person who is.
Walter Cronkite’s impact can’t be duplicated, but we can still learn from what he did for journalism in fundamental and practical ways.
For example, he had a remarkable ability to cut through flabby writing to craft lean copy that engages viewers. Watch his tightly written lead-in for the sixth story, “Confessions.” I’ll spare you my first draft.
Video courtesy: CBS News and Vanderbilt University Television News Archive.
Turbocharge your planning meetings. Here’s how to make them more valuable.
Viewers love hearing anchors ask the questions they would. Only many anchors don’t do it. That presents a great opportunity for your anchors and reporters.
This promo leaves no doubt that the anchor and station serve as viewer advocates — a competitive advantage and reason to watch. My comments are on the bottom of the screen.
Afraid of “burning sources” by asking the questions viewers want you to ask? Tell them you’re asking the questions viewers want you to ask. This is an opportunity for them to give their side of the story. You’re not burning them. You’re serving as the voice of the viewer and being fair.