I developed this “How Am I Doing?” tool for a producer who wanted to get more feedback from his news director. It’s proven to be valuable for all positions.
If the goals management set for you are fuzzy or you’re not getting enough feedback, don’t just complain. Create your own Scorecard with the help of your news director. Your initiative and ability to execute key initiatives will make you more valuable.
With sweeps just a few weeks away, here’s how can you can power up your targeted special reports to recruit viewers while building your brand of journalism. The learning video, which is based on our significant research into what recruits viewers, runs 2:33.
A strong weather promo can be simple. Watch these basic elements that can make your next spot successful in this video that runs less than a minute.
Viewers appreciate stations that serve as a viewer advocate — especially as a watchdog keeping an eye on where their tax money is going. Whether you’re a multimedia journalist or part of a reporter-photojournalist team, you can learn from these strong storytelling elements.
Feel free to share your comments and questions. For example, one viewer said the story delivered on viewer advocacy in a valuable way, but could have been tightened up by dividing it into two angles.
Discover the best viewer advocacy stories right under your nose — or above it if you look up. I couldn’t resist creating my own example for you in a five minute shoot and ten minutes of editing.
You should easily be able to create your own — especially with a little help from your viewers with ideas or even user-generated content.
Kids’ health is a viewer hot button, so this story is worth checking out.
How your representatives spend taxpayer money is a viewer hot button.
Most weather promos we test fall short. Here are tips to help you avoid common mistakes.