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Bob Kaplitz Blog

  • Multimedia Minutes: Building Blocks

    September 30th, 2009

    Learn about the building blocks of strong storytelling — including sequencing and wide/medium/tight shots — in this video.

    Learn more by looking at videos you’ll find under Recent Posts to the right  They include “How to Shoot a Story that’s Hard to Shoot” and “Shooting Your Own Standups.”

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »

  • Multimedia Minutes: How to Use Words Sparingly

    September 30th, 2009

    Here’s an example of engaging storytelling through sparse writing and effective use of cutaways. 

    Whether you’re shooting for the first time as a multimedia journalist or simply appreciate the value of continuing education, check out the Learning Videos on the right under “Recent Posts.”  For example, “Shooting Your Own Standups” provides practical tips for MMJs who can put themselves in their stories in meaningful ways.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 41 Comments »

  • Multimedia Minutes: Shooting Your Own Standups

    September 29th, 2009

    Here’s how to shoot your own standups along with two examples.  This takes only a minute to watch.

    You can benefit from other Learning Videos like this one.  Go to Recent Posts on the right, and click the links.  For example, for shooting a story that’s hard to shoot:  http://www.kaplitzblog.com/2009/09/28/how-to-shoot-a-story-thats-tough-to-shoot/

     

    Send us your questions and examples.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists | 15 Comments »

  • Multimedia Minutes: How to Shoot a Story that’s Tough to Shoot

    September 28th, 2009

    Here are tips for photojournalists and multimedia journalists on how to shoot a story that’s hard to shoot.

     

    You may also learn from a series of recent videos you can access by clicking on the column to the right.  For example, “How to Lure Viewers and Hold Them” and the “Action-Reaction Approach to Storytelling.”  They contain information you can use whether you’re an experienced multimedia journalist or just learning.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 70 Comments »

  • Multimedia Minutes: Asking Better Questions with Facts

    September 26th, 2009

     

    Multimedia journalists score points with viewers when their questions are based on important facts.  That’s not a surprise.  The hard part is getting the facts.  Here’s one valuable source when it comes to big issues affecting viewers — like health insurance reform.

     

    In this case, you’re able to ask your representatives tougher questions, serving as the voice of the viewer.  As you know, many seniors, for example, don’t believe Medicare benefits will be protected under the president’s proposal. 

     

    So you can ask your Senator:  “How can you say seniors won’t lose out if the Congressional Budget Office says almost three million people will lose their so-called “Medicare Advantage” coverage?”

     

    wsjmedicare3

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »

  • Multimedia Minutes: How to Lure Viewers and Hold Them

    September 25th, 2009

    Learn how to engage viewers through pictures, sound, and writing.  Apply what you learn to stories you’re covering today by watching this short Learning Video. 

    Look at “Recent Posts” in the column to the right for several other Learning Videos for multimedia journalists, including “From Ho Hum to Engaging Storytelling” and “Action-Reaction Approach to Strong Storytelling.”

     

    And send us your questions and examples.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »

  • Multimedia Minutes: Action-Reaction Approach to Strong Storytelling

    September 24th, 2009

    Add these tips to your storytelling toolbox.  They work in just about every story, and you can start using them today to land a knockout punch to your stories.  This Learning Video runs just a minute.

    You might also want to see how to add spice to avoid bland storytelling by clicking here:   http://www.kaplitzblog.com/2009/09/21/tips-for-videojournalists-from-ho-hum-to-engaging-storytelling/

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »

  • Multimedia Minutes: From Ho Hum to Engaging Storytelling

    September 21st, 2009

    Here’s how to add an element of surprise to what could have been a routine story.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 7 Comments »

  • Multimedia Minutes: Storytelling Tips

    September 19th, 2009

    Plunge yourself into the story, making viewers feel like they’re at the center of the action. 

    Here’s more insight about what works in this story from award-winning multimedia journalist Galen Culver:

     

    The story makes great use of natural sound first of all. The mariachi music carries under for several shots. Some of the rally cries are used to carry sequences. There are also several fantastic close-ups of flags and emotional faces. Every interview is conducted in the moment as the rally progresses.

     

    The writing is crisp and spare allowing for plenty of breaks for sound. I couldn’t find a single shot that didn’t add to the story in some way. In other words, there was no wallpaper in this story. Photographer moved around a lot but still shot for small sequences.  

     

    Another reporter/photographer might have shot the rally from one spot and then waited for some official to come over to a quiet place for a quick interview. This story conveyed the emotion of the event. The crew and the viewer too are right in the middle of it.

     

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    Let us know your comments.

    Posted in broadcast journalism, Multimedia Journalism, TV news training | 1 Comment »

  • Multimedia Minutes: 12 Year Old Community Correspondent Digs Deep

    September 16th, 2009

     

    A seventh grader provides a unique perspective as she helps launch a network of community correspondents for our Reno client KRNV-TV. 

    General Manager Mary Beth Farrell wrote in a memo to the staff:

     

    “This is really a pioneering effort, and I think it’s a great way for us to move into the Social Media realm, by creating relationships with those in the community who already use it. 

     

     ‘Tara’s Tips’ followed a story that one of our reporters did yesterday on the dangers of Social Media.  We’ve had several people here at the station who have had problems including porn being sent to all their Facebook friends (from their account) to people making indecent, fake twitter sites about one of our anchors. 

     

    We know if this can happen to us, it can easily happen to our viewers… so we took the viewer advocate approach. 

    We followed that story with ‘Tara’s Tips.’  She’s 12-years-old, and her mom uploads her video their home in Texas.  Even at 12, Tara understands the value of communication and viewer advocacy.” 

     

     

    Posted in broadcast journalism, TV news training | 1 Comment »

« Previous Entries
  • Bob’s Quick Take

    • A Simple But Powerful Tool — Visual References
    • About Bob
    • Colorful Writing Example
    • Don’t Let Bob Dotson Fool You
    • Fanastic Source Under Your Nose
    • Get Out of Your Universe
    • Great Video Without a Tripod
    • Management Tips: Get Results
    • Polish Up Your Editing Skills
    • Quick Tips for Sweeps
    • Time for a Town Hall Meeting?
    • What’s Your Social Media Score?
    • Who’s “Standing by You”?
    • Whom are You Talking To?
    • Why Stations Flounder in News
    • A Rare but Good Approach
    • Beauty of a Two-Shot
  • Recent Posts

    • Low Tech Greeting Approach from Children’s Dental Centre of Irving Packs a Punch
    • How to Engage Viewers and Keep Them Watching
    • Helpful Tips Get You Hits
    • How to Boost Attendance for Your Events
    • “How Do You Choose a Contractor?” is a Great Question to Attract Prospects
    • Testimonial Power
    • Million Dollar View
    • The Power of “This is Schellie Mendes with Regus” on Video
    • Sincerity Persuades
    • Production Values Send a Message
    • Learn Three Storytelling Tips from “The Girl with the Dragon Tattoo”
    • New Years’ Wishes
    • Lighting Tips: Three Points
    • Rabile Family Dentistry Video Marketing Review
    • A Great Experience at the Bakery
    • Innovative Video Email Marketing: Meet Schellie Mendes of Regus Office Solutions
    • The Power of Web Videos
    • Does This Belong with “The Walking Dead”?
    • Bringing a Story to Life through Video
    • How Can a Picture Build Your Brand?
    • Testimonials Won’t Work Without This
    • How to Get Important People to See Your Video
    • What You Can Learn from The Tina Patsch Story
    • Analytics Improves Your Chances of Success
    • Five Creative Ways to Use Quick Response Codes
    • Key to Your Success: Get Real
    • Crucial To Your Success: Know “Why You?”
    • Make a Personal Connection
    • Writing News for the Web: Ten Top Tips
    • What You Need to Know about QR Codes
    • Content Marketing: The Power of Story
    • Before You Do Your Next Video: Five Keys to Getting Comfortable on Camera
    • Content Marketing 101: What is it?
    • Content Marketing: Why You Need a Branded YouTube Channel
    • Content Marketing: Make It Easy for Consumers
    • The Winner in Full Engagement
    • Content Marketing: The Hardest Thing to Do on Camera Is…
    • Presenting on Camera: Engage Fast
    • Presenting on Camera: Smile Power
    • CONTENT MARKETING: What We Believe
    • CONTENT MARKETING: The Power of Story
    • Why “Content Marketing”?
    • Content Marketing: Capturing the Emotion without Exploiting the Victim
    • Content Marketing: Squeezing Alot into a Story to Delight Viewers
    • How QR Codes Can Make Your Phone Ring
    • Smart Video Marketing
    • Capture the Fun in Your Content Marketing
    • Show and Tell
    • Capture the Feeling
    • Coupons Get QR Code Results
  • Archives

  • About Bob

    Bob Kaplitz is senior vice president for content marketing for AR&D, which he joined in 1980 after a distinguished career in broadcast journalism -- a career which included reports on the CBS Evening News with Walter Cronkite and recognition by RTNDA as Best TV Investigative Reporter in the U.S. and Canada. The Content Marketing division's clients include The Four Seasons Sports Club and Resort, Sundance Square, Kids R Kids Learning Academy, and many professionals. Bob has consulted TV stations and media groups in markets including Los Angeles, San Francisco, Atlanta, Detroit, Cleveland and has spoken abroad in cities as far flung as Sydney, Australia and Hong Kong.

    Bob also lectures on international advertising and new media to MBA students at the University of Dallas Graduate School of Management. The Dean of the business school recognized him multiple times for excellence in teaching.

    He’s also spoken on viewer behavior to the National Press Photographers Association, the National Association of Broadcasters, and the National Academy of Television Arts & Sciences.

    He’s also served as vice president of new media for the DFW American Marketing Association where he pioneered the creation of video interviews with some of the country’s leading marketers.

    He’s author of Creating Execution Superstars with Budgets Cut to the Bone — a 160 page handbook for thriving in the downsized economy. Bob Dotson, national correspondent for NBC News' Today Show calls the book "a roadmap to better times."

    Bob has been nominated several years in a row by the DFW Interactive Marketing Association to judge some of the country’s most innovative marketing campaigns.

    Bob shot and produced a short movie, Save a Treasured Home, to help preserve a Dallas landmark designed and built by a disciple of the famed architect Frank Lloyd Wright.

    Bob studied journalism and marketing at the acclaimed Syracuse University’s Newhouse School of Public Communications where he received a Masters degree which followed a degree in psychology. One of his mentors was Dan Rather.

    He’s also studied innovation at the Center for Creative Leadership and was certified as an Innovation Leader at Synectics, a global consulting business that helps businesses create breakthrough ideas.

    He’s written articles on news management for Electronic Media and media reviews for the Dallas Morning News.

    He’s conducted global webinars for a London-based firm specializing in international marketing solutions. At their Los Angeles conference for marketing executives, Bob was rated as one of their top speakers.

    Bob has advised a remarkable range of people on building personal brands, which is important to everyone’s success. They range from network correspondents to the Tony Award winning star of the Broadway hit Jersey Boys to a notorious girlfriend of President Clinton to Princess Diana’s former chef at the Royal Palace.

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