Multimedia Minutes: So You Want to Save the Best for Last?
Many photojournalists and reporters speculate on what engages viewers and where to run their best shots. Some prefer to leave their strongest video, for example, until the end of the story.
Through our Real Time Response research, we learn from the viewers themselves. They rate stories and promos on interest.
This entry was posted on Friday, October 2nd, 2009 at 7:54 pm and is filed under broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
October 5th, 2009 at 10:27 am
[...] great posts on visual storytelling topics, including why it’s important to open with your best video and how lots of tight shots can help make up for a lack of video sequence [...]
October 12th, 2009 at 4:38 am
I was always told to start and end strong – most powerful visuals at the top and leave the audience with equally strong visuals (or strong visuals tied to the lesson learned/moral) at the end. Once this meant a shot of video of the camera actually powering up (going from white to video) as a high speed chase came through a parking lot and a suspect bailed. Suck the audience in – compel them to want to watch the story.
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