Multimedia Minutes: Strong Storyteller Reveals Taxpayer Waste
If you want to set yourself apart, you just can’t react to the news of the day. Let others do that. It’s a commodity. Instead, focus on going the extra steps — like multimedia journalist Scott Logan did in his “Truth Squad” report in Boise.
You can’t do this every day. Just as often as you can.
Successful multimedia journalists say a best practice is to work on several stories simultaneously as time allows. The calls you make for information today will start paying off in the next day or two. And if you’re asking the questions viewers want answered, “No comment” or no response makes for an ever better story.
Viewers believe government officials have a responsibility to answer questions because they’re spending taxpayer money. And they want to know who’s keeping secrets and what they have to hide. So report your extra steps you took to inform the public and the “no comments” you received.
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If you want to set yourself apart, you just can’t react to the news of the day. Let others do that. It’s a commodity. You should focus on going the extra steps — like multimedia journalist Scott Logan did in his “Truth Squad” report.
“Recent Posts” include more valuable information for multimedia media journalists — experienced or just getting started. Go to the links to the right to learn and put these concepts to work for you.
This entry was posted on Wednesday, October 14th, 2009 at 8:55 am and is filed under Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.