Bob Kaplitz Blog

Multimedia Minutes: Clever Stand-Up on a Bike

November 25th, 2009

It’s easy to skip a standup in a story about bike paths, but KSBY-TV/San Luis Obispo multimedia journalist Ariel Wesler found a clever yet simple approach. There’s alot more you can learn about effective storytelling in this video, which celebrates successes and points out opportunities to raise the bar.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 7 Comments »
Multimedia Minutes: Providing Video for Powerful Promos

November 24th, 2009

More and more multimedia journalists want to learn about promotion. Specifically, what goes into a strong spot and the role they can play. It’s consistent with our recommendation to learn as much as you can to play a valuable role in stations’ new business models.

Here’s a good example of a strong promo created for a strong story from WRGB-TV/Albany news director Lisa Jackson and her team. To get the most benefit from the video, feel free to stop it after every key point. Notice how different this proactive journalism is from the typical reactive approach any stations default to.

First watch the promo as it ran, then look for my comments at the bottom of the screen.�

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
Multimedia Minutes: Stand-Up Storytelling without a Frame of Video

November 21st, 2009

With storytelling at the core of powerful communications, we can learn alot from listening to a youngster. Tara’s assignment: Find out what concerns parents the most about their kids.

Tara has improved her storytelling after this first try. She contributes stories to KRNV-TV/Reno as a community correspondent. She provides helpful information to safeguard kids from predators in this report:

You’ll find more learning videos by clicking on Recent Posts to your right.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
Multimedia Minutes: Unhappy Over the Stories You’re Assigned?

November 20th, 2009

Unhappy with the stories you’re assigned? Join the club. Many multimedia journalists complain to us about that alot.

One solution: Generate your own stories. Look to break stories to build your reputation. A hot topic is where Uncle Sam has spent tax money to create jobs. Call the local people in charge, get video of the new jobs, and dig into how wisely the money is spent. You won’t be able to turn the story today, but it’s a good day just to make a few calls to get the process going.

The Wall Street Journal reported a few facts you might find helpful.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists | No Comments »
Multimedia Minutes: Taxpayer Watchdog

November 19th, 2009

Here’s a story idea and a strong example of serving as viewer advocate — a great way to set yourself apart from the competition.

Greg Floyd is an anchor-reporter at WRGB-TV in Albany, NY. He delivers a franchise called “You Paid for It.”

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
Multimedia Minutes: Powerful Teases

November 15th, 2009

Brush up on your tease writing. Learn from the persuasive power of these 60 Minutes teases in a recent open.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
Multimedia Minutes: Fair and Balanced Reporting

November 13th, 2009

Getting all sides to be fair and balanced is what this KVOA (Tucson) multimedia journalist did. He begins by going the extra step — accompanying the woman responsible for enforcing a sign ordinance on a night time mission.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
Multimedia Minutes: Self-Shot Stand-Up + Good Question

November 12th, 2009

Since new MMJs say it’s difficult to shoot your own stand-ups and craft good questions, you might appreciate this story from KVOA-TV, Tucson:

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 1 Comment »
Multimedia Minutes: Recipe for Making a “Yawner” Story Engaging

November 10th, 2009

The assignment: A retired school teacher handing out dictionaries to school kids. Not very exciting, right? But watch what KSBY’s (San Luis Obispo, CA) multimedia journalist Danielle Lerner did to engage viewers.

Ms. Lerner attended a three day on-site workshop for multimedia journalists produced by AR&D.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 5 Comments »
Multimedia Minutes: Fine Tune Your Storytelling

November 10th, 2009

Fine tune your storytelling skills by learning from this example. You’ll find several strong elements — including a great question — as well as ways to raise the bar. For example, how to get two stories from one by “unbundling.”

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 1 Comment »

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Bob Kaplitz is senior vice president for content marketing for AR&D, which he joined in 1980 after a distinguished career in broadcast journalism -- a career which included reports on the CBS Evening News with Walter Cronkite and recognition by RTNDA as Best TV Investigative Reporter in the U.S. and Canada. The Content Marketing division's clients include The Four Seasons Sports Club and Resort, Sundance Square, Kids R Kids Learning Academy, and many professionals. Bob has consulted TV stations and media groups in markets including Los Angeles, San Francisco, Atlanta, Detroit, Cleveland and has spoken abroad in cities as far flung as Sydney, Australia and Hong Kong.

Bob also lectures on international advertising and new media to MBA students at the University of Dallas Graduate School of Management. The Dean of the business school recognized him multiple times for excellence in teaching.

He’s also spoken on viewer behavior to the National Press Photographers Association, the National Association of Broadcasters, and the National Academy of Television Arts & Sciences.

He’s also served as vice president of new media for the DFW American Marketing Association where he pioneered the creation of video interviews with some of the country’s leading marketers.

He’s author of Creating Execution Superstars with Budgets Cut to the Bone — a 160 page handbook for thriving in the downsized economy. Bob Dotson, national correspondent for NBC News' Today Show calls the book "a roadmap to better times."

Bob has been nominated several years in a row by the DFW Interactive Marketing Association to judge some of the country’s most innovative marketing campaigns.

Bob shot and produced a short movie, Save a Treasured Home, to help preserve a Dallas landmark designed and built by a disciple of the famed architect Frank Lloyd Wright.

Bob studied journalism and marketing at the acclaimed Syracuse University’s Newhouse School of Public Communications where he received a Masters degree which followed a degree in psychology. One of his mentors was Dan Rather.

He’s also studied innovation at the Center for Creative Leadership and was certified as an Innovation Leader at Synectics, a global consulting business that helps businesses create breakthrough ideas.

He’s written articles on news management for Electronic Media and media reviews for the Dallas Morning News.

He’s conducted global webinars for a London-based firm specializing in international marketing solutions. At their Los Angeles conference for marketing executives, Bob was rated as one of their top speakers.

Bob has advised a remarkable range of people on building personal brands, which is important to everyone’s success. They range from network correspondents to the Tony Award winning star of the Broadway hit Jersey Boys to a notorious girlfriend of President Clinton to Princess Diana’s former chef at the Royal Palace.
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