Bob Kaplitz Blog

Multimedia Minutes: What if They Don’t Answer Your Question?

November 10th, 2009

What do you do when the person you’re interviewing sidesteps your question? You can learn from one of the country’s most successful reporters in this brief clip from Sixty Minutes.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 2 Comments »
Multimedia Minute: Tip for Faster Editing

November 9th, 2009

Question: “How can I save time editing? I’m pushing my deadlines and once missed my slot in the newscast.”

One basic approach is to avoid shooting an interview and “B” roll separately. When possible, shoot the person describing the subject of the story. You may still want to get additional video to be sure, but if you plan well in the field, you’ll save editing time.

These examples are from KFOR-TV/Oklahoma City multimedia journalist Galen Culver.

Posted in Uncategorized | No Comments »
What Surprises News People the Most About Branding

November 9th, 2009

What surprises news people most about branding provides a critical reality check, as you’ll see in this Learning Video that runs 2:41.

Posted in Power Tools for TV Journalists | No Comments »
Multimedia Minutes: Last Minute Sweeps Checklist

November 7th, 2009

You work hard on them, but many of your sweeps reports likely fail to pull ratings or build your image as a multimedia journalist. And that’s assuming you provide the promotion producer with memorable moments and strong viewer benefit.

Based on our studies of literally hundreds of thousands of viewers, here are keys to success.

Posted in broadcast journalism, Power Tools for TV Journalists, TV news training | No Comments »
Multimedia Minutes: How to Take Control of a Story

November 6th, 2009

You sometimes have to take control to get the best shots as you’ll see in this story with limited visuals.

Multimedia journalist Galen Culver discusses this story at a three day AR&D training workshop at KSBY in San Luis Obispo, California.

From a viewer’s standpoint, “Don’t change reality.” Capture what the person does, but don’t tell him to do something else to get better shots. TV news needs to show what’s really happening.

We welcome your comments.

For more Multimedia Minutes, look at Recent Posts in the column on the right.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 1 Comment »
Multimedia Minute: Going the Extra Step

November 3rd, 2009

Going the extra step to set herself apart from the competition is what KVOA/Tucson multimedia journalist Naomi Pescovitz did in this story. Our comments include suggestions regarding how to make the story even better.

Naomi completed a three day AR&D multimedia journalist training program at KVOA the week before crafting this story.

Recent Posts on the column to the right include many more Learning Videos.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
Multimedia Minutes: Standups — Avoid this Common Mistake

November 1st, 2009

When we test viewers’ second-by-second reaction to stories, interest drops for live from the newsroom. Viewers believe reporters can do a better job when they see them at the scene, not sitting back at the station. As one viewer said, “I like reporters who go where the action is.”

An exception is when the reporter just found out something very important and needs to tell viewers. Or previewing a tomorrow story for the morning news because you just found time to get the information. When you multi-task, that happens, as you know. Or your news director or producer asked you to do it. But remember: Pictures and sound tell the story best, then standups from the field build your image and make for more engaging TV news.

Never say never. You’ll find times you report from the newsroom because that’s the best option. It won’t hurt your career. It just won’t advance it.

For more Multimedia Minutes, click on the links to the right.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »

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Bob Kaplitz is senior vice president for content marketing for AR&D, which he joined in 1980 after a distinguished career in broadcast journalism -- a career which included reports on the CBS Evening News with Walter Cronkite and recognition by RTNDA as Best TV Investigative Reporter in the U.S. and Canada. The Content Marketing division's clients include The Four Seasons Sports Club and Resort, Sundance Square, Kids R Kids Learning Academy, and many professionals. Bob has consulted TV stations and media groups in markets including Los Angeles, San Francisco, Atlanta, Detroit, Cleveland and has spoken abroad in cities as far flung as Sydney, Australia and Hong Kong.

Bob also lectures on international advertising and new media to MBA students at the University of Dallas Graduate School of Management. The Dean of the business school recognized him multiple times for excellence in teaching.

He’s also spoken on viewer behavior to the National Press Photographers Association, the National Association of Broadcasters, and the National Academy of Television Arts & Sciences.

He’s also served as vice president of new media for the DFW American Marketing Association where he pioneered the creation of video interviews with some of the country’s leading marketers.

He’s author of Creating Execution Superstars with Budgets Cut to the Bone — a 160 page handbook for thriving in the downsized economy. Bob Dotson, national correspondent for NBC News' Today Show calls the book "a roadmap to better times."

Bob has been nominated several years in a row by the DFW Interactive Marketing Association to judge some of the country’s most innovative marketing campaigns.

Bob shot and produced a short movie, Save a Treasured Home, to help preserve a Dallas landmark designed and built by a disciple of the famed architect Frank Lloyd Wright.

Bob studied journalism and marketing at the acclaimed Syracuse University’s Newhouse School of Public Communications where he received a Masters degree which followed a degree in psychology. One of his mentors was Dan Rather.

He’s also studied innovation at the Center for Creative Leadership and was certified as an Innovation Leader at Synectics, a global consulting business that helps businesses create breakthrough ideas.

He’s written articles on news management for Electronic Media and media reviews for the Dallas Morning News.

He’s conducted global webinars for a London-based firm specializing in international marketing solutions. At their Los Angeles conference for marketing executives, Bob was rated as one of their top speakers.

Bob has advised a remarkable range of people on building personal brands, which is important to everyone’s success. They range from network correspondents to the Tony Award winning star of the Broadway hit Jersey Boys to a notorious girlfriend of President Clinton to Princess Diana’s former chef at the Royal Palace.
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