Bob Kaplitz Blog

Multimedia Minutes: Strong Storytelling Hits a Challenge

February 12th, 2010

Learn valuable storytelling tips and what to do when you “run out of video” in this review of the work of one of our most promising MMJs, Carina Corral/KSBY-TV, San Luis Obispo, CA.

MMJ and AR&D collaborator Galen Culver contributed his insights to this review. KSBY-TV news director Dave Schermer submitted Carina’s work because she was able to deliver a touching, human story, which he as proud of. And rightfully so.

Learn more about powerful writing and storytelling by watching the videos you’ll find under Recent Posts.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 3 Comments »
Multimedia Minutes: Polish Up Your Writing with Tips from Award-Winning MMJ

February 12th, 2010

Polish up your writing skills with tips from Galen Culver, a working MMJ, who illustrates his points for you with video examples.

Learn more about powerful writing and storytelling by watching the videos you’ll find under Recent Posts.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 2 Comments »
Multimedia Minutes: What the Nation’s Most Recognized TV Storyteller Learned from this Video

February 8th, 2010

You can learn a lot from one of the nation’s most respected storytellers, Bob Dotson. He’s been recognized multiple times for his work, which appears on the Today Show as “American Story.”

This is one of my favorite stories. My comments — learning opportunities — appear at the bottom of the screen.

Bob’s comments on seeing this blog posting are gracious: “You even taught the guy who did the story. It’s not often that I get to examine my own process. Thanks for those kind words.”

Although Bob works with a photojournalist, the tips you learn here can improve your storytelling — from the angles you shoot to edits you make. You can find more of Bob’s work at: http://today.msnbc.msn.com/id/19333758/ns/today-today_people/

Increase your value as an MMJ by watching the videos you’ll find under Recent Posts.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 5 Comments »
Multimedia Minutes: Writing Tips to Separate You from the Competition

February 8th, 2010

A frequent request: “Writing tips to give us credit for the work we do, looking out for our viewers.” In this quick read, you’ll find several examples you can learn from:

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
Multimedia Minutes: Lessons from the Hottest Viral Video

February 6th, 2010

You can learn a lot from the hottest viral video around. And it’s from a surprisingly traditional brand.

You won’t likely find unicorns or tell stories that are excruciating and hilarious. But you should strive to engage viewers as Publicis & Hal Riney/San Francisco did in the spot.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
Multimedia Minutes: How to Get Ahead When You’re Behind

February 5th, 2010

When you’re running a day behind, how do you get a day ahead?

Multimedia Journalist Marc Schollett anchors three newscasts a day and sets up, shoots, reports, and edits several stories a week for a Traverse City, Michigan TV station. He’s figured out a way to do it.

To learn more to make yourself more valuable, choose from a variety of learning videos under Recent Posts. Look for videos about more time management tips and those answering questions MMJs ask most frequently during our AR&D workshops for MMJs across the country.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
Multimedia Minutes: Lighting Tips

February 3rd, 2010

Lighting can make a story look great. What do you need to know? MMJ Galen Culver shares his practical experience and examples during AR&D’s three-day training sessions for MMJs. Here’s a brief excerpt.

Posted in broadcast journalism, Power Tools for TV Journalists, TV news training | 1 Comment »
Multimedia Minutes: An Almost Impossible Challenge for an MMJ

February 2nd, 2010

Here’s a huge challenge: How do you cover a spot news story when you can’t get to the scene of the explosion? We were impressed by this approach submitted by Adam Knapik of KOAA-TV, Colorado Springs.

Here are two reviews. The first with comments at the bottom of the screen, the second with MMJ Galen Culver.

Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »

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Bob Kaplitz is senior vice president for content marketing for AR&D, which he joined in 1980 after a distinguished career in broadcast journalism -- a career which included reports on the CBS Evening News with Walter Cronkite and recognition by RTNDA as Best TV Investigative Reporter in the U.S. and Canada. The Content Marketing division's clients include The Four Seasons Sports Club and Resort, Sundance Square, Kids R Kids Learning Academy, and many professionals. Bob has consulted TV stations and media groups in markets including Los Angeles, San Francisco, Atlanta, Detroit, Cleveland and has spoken abroad in cities as far flung as Sydney, Australia and Hong Kong.

Bob also lectures on international advertising and new media to MBA students at the University of Dallas Graduate School of Management. The Dean of the business school recognized him multiple times for excellence in teaching.

He’s also spoken on viewer behavior to the National Press Photographers Association, the National Association of Broadcasters, and the National Academy of Television Arts & Sciences.

He’s also served as vice president of new media for the DFW American Marketing Association where he pioneered the creation of video interviews with some of the country’s leading marketers.

He’s author of Creating Execution Superstars with Budgets Cut to the Bone — a 160 page handbook for thriving in the downsized economy. Bob Dotson, national correspondent for NBC News' Today Show calls the book "a roadmap to better times."

Bob has been nominated several years in a row by the DFW Interactive Marketing Association to judge some of the country’s most innovative marketing campaigns.

Bob shot and produced a short movie, Save a Treasured Home, to help preserve a Dallas landmark designed and built by a disciple of the famed architect Frank Lloyd Wright.

Bob studied journalism and marketing at the acclaimed Syracuse University’s Newhouse School of Public Communications where he received a Masters degree which followed a degree in psychology. One of his mentors was Dan Rather.

He’s also studied innovation at the Center for Creative Leadership and was certified as an Innovation Leader at Synectics, a global consulting business that helps businesses create breakthrough ideas.

He’s written articles on news management for Electronic Media and media reviews for the Dallas Morning News.

He’s conducted global webinars for a London-based firm specializing in international marketing solutions. At their Los Angeles conference for marketing executives, Bob was rated as one of their top speakers.

Bob has advised a remarkable range of people on building personal brands, which is important to everyone’s success. They range from network correspondents to the Tony Award winning star of the Broadway hit Jersey Boys to a notorious girlfriend of President Clinton to Princess Diana’s former chef at the Royal Palace.
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