Multimedia Minutes: What Makes a Great Sweeps Story?
“What makes a great sweeps story?” is a question on the minds of many multimedia journalists. Here are ideas based on viewer research.
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From Professor Ken Kobre who teaches photojournalism at San Francisco State University:
Free Tips from Bob Kaplitz’s Multimedia Minutes
We found a terrific resource for videojournalism instruction — and it’s free!Bob Kaplitz is a principal and senior strategist for Audience Research & Development (AR&D), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.
He’s created a slew of excellent short instructional videos that offer tips for improving your video. He offers these “Multimedia Minutes” on his blog.
What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.
It’s like having the teacher right there at your side, critiquing it as you watch.
Among his topics:
* How to Use a Hidden Camera
* Creatively Shooting Your Own Standups
* How to Take Control of a Story
* The Most Important Word in Storytelling
* So You Want to Save the Best for Last?
* How to Spice Up a Story
* How to Use Words Sparingly
* Shooting Your Own Standups
* How to Shoot a Story that’s Tough to Shoot
* Asking Better Questions with Facts
* How to Lure Viewers and Hold Them
* Action-Reaction Approach to Strong Storytelling
* From Ho-Hum to Engaging Storytelling
* A Lesson Thanks to Jay Leno & Kanye West
Visit Kaplitz’s blog for free videojournalism lessons from a pro.
This entry was posted on Saturday, March 13th, 2010 at 6:40 am and is filed under broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Cheers.
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