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Multimedia Minutes: A Graphic Worth a Thousand Pictures
June 30th, 2010
What do you do with a great interview — tough questions and all — when you’re not able to get it on camera?
Believing rightly that the information is king, KIDK’s (Idaho Falls, Pocatello) Steven Pope found the most basic solution. He created several graphics including this one. In the most basic and convincing way, Steven was delivering on the station’s branding statement, Taking Action for You.
Of course, your first choice should be to get that interview on camera, starting with your questions. But when that’s not possible, you now have a Plan B, starting with your question.
On-camera storytelling — which Steven also delivered to avoid forcing weak video on viewers – is another way to present important information you can’t get on camera. And it’s far better to show you from the scene of the news development, like you see here, than sitting on set.Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training, Uncategorized | 7 Comments »
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Multimedia Minutes: Avoid this “Brilliant” Mistake
June 28th, 2010
Why do so many viewers criticize TV news for “biased” coverage?
Watch this montage created by newsbusters.org showing network coverage of President Obama’s decision to relieve General Stanley McChrystal of command in Afghanistan and replace him with General David Petraeus. I’ve highlighted the key words at the bottom of the screen, but you’ll get the point pretty fast.
Look closely at how you characterize local developments. Report the facts, get both sides of the story, and let viewers make up their own minds. And showcase how you go the extra step to do that so you get the credit you deserve.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 19 Comments »
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Multimedia Minutes: Tips for a Successful Franchise — Crimetracker
June 27th, 2010
One of the most powerful franchises we ever tested is based on a fundamental need:Â Keep me safe.Â
Learn more about Crimetracker, which cuts through to viewers in what many see as a Sea of Sameness.
Sharpen your storytelling skills. Take advantage of the largest library of on-demand learning videos in the world for multimedia journalists. Look at Recent Posts to the right. You’ll also learn alot from my AR&D colleagues by reading their blogs at www.ar-d.com.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
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Multimedia Minutes: Can’t Break into Programming for Breaking News? Watch This.
June 24th, 2010
What do you do if major news is breaking but it’s not important enough to interrupt TV programming?Â
Watch what this AR&D station did with just a webcam and an enterprising anchor.
Sharpen your storytelling skills. Benefit from the largest library on the planet of on-demand learning videos for multimedia journalists.
Also, check out my colleagues’ blogs at www.ar-d.com for insights about your craft.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
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Multimedia Minutes: Can You Start a Story with a Stand-Up?
June 23rd, 2010
Yes.Â
On-camera storytelling is far better than meaningless video. You know, the “wallpaper video” that bores everyone. And if you have to choose, for example, between multiple angles of a building and a stand-up with important information, go with the stand-up. Here’s an example.
Ideally, you can begin with a strong soundbite or compelling video. But at AR&D, we recognize the real world isn’t idea, so the important information you share can engage and inform. You can be your best video.
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Benefit from the planet’s largest on-demand 24/7 library of learning videos for multimedia journalists and managers.  Look at Recent Posts on the right.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
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Multimedia Minutes: Reporter Resolutions to Ensure Your Success
June 20th, 2010
Here are reporter resolutions to help you succeed based on AR&D’s best practices. I created this several years ago for a workshop, and the feedback was that “These resolutions work!”
Sharpen your storytelling skills. Learn from the videos and articles in Recent Posts to the right. The planet’s largest collection of multimedia journalist on-demand learning videos.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 12 Comments »
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Multimedia Minutes: What Happened When We Tested a Newscast with No Reporter Packages
June 20th, 2010
When we tested a newscast with no reporter packages how did viewers react?Â
Sharpen your skills as a storyteller by watching the videos under Recent Posts — the largest library of on-demand multimedia learning videos in the world. As one fan described it: “An MBA for MMJs.”
Also, learn from my colleagues’ blogs at www.ar-d.com.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 4 Comments »
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Multimedia Minutes: What You Need to Know about Enterprise Reporting
June 19th, 2010
“What’s the difference between enterprise reporting and investigative?” is a question we sometimes hear. And we respond with…
Sharpen your storytelling skills. Learn from the planet’s largest library of on demand learning videos for multimedia journalists. Go to Recent Posts on the right.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 8 Comments »
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Multimedia Minutes: Recognizing Progress
June 18th, 2010
Multimedia journalists love recognition and learning from examples, so it makes great sense why some news directors create videos like these to share.
Sharpen your storytelling skills. Take advantage of the largest library of learning videos in the world for multimedia journalists. Look at Recent Posts to the right. You’ll also learn alot from my AR&D colleagues by reading their blogs at www.ar-d.com.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 5 Comments »
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Multimedia Minutes: Management Tips for Successful Execution
June 18th, 2010
Here’s valuable advice for managers and those aspiring to move into management.
Sharpen your storytelling skills. Take advantage of the largest library of learning videos in the world for multimedia journalists. Look at Recent Posts to the right. You’ll also learn alot from my AR&D colleagues by reading their blogs at www.ar-d.com.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 4 Comments »
