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Multimedia Minutes: Nine Worst Assumptions in TV Newsrooms
June 17th, 2010
Which of your assumptions about reporting and photography are valid? Which are wrong?
In collaboration with a news director, I created the Nine Worst False Assumptions in Newsrooms.
Sharpen your storytelling skills. Take advantage of the largest library of on-demand learning videos in the world for multimedia journalists. Look at Recent Posts to the right. You’ll also learn alot from my AR&D colleagues by reading their blogs at www.ar-d.com.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 4 Comments »
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Multimedia Minutes: Anchor Growth Model
June 15th, 2010
Why do some anchors succeed and others flounder?
Many factors, including charisma and promotion, make the difference. Here are factors you can control.
Sharpen your storytelling skills. Take advantage of the largest library of on-demand learning videos in the world for multimedia journalists. Look at Recent Posts to the right. You’ll also learn alot from my AR&D colleagues by reading their blogs at www.ar-d.com.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 10 Comments »
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Multimedia Minutes: A Major Snag on the Inside
June 15th, 2010
If you even wonder why moving a station ahead in the ratings is so challenging, watch this very short video. Based on a study of employees at corporation, it’s revealing about the challenges multimedia journalists and news managers face.
If as multimedia journalist you’re unclear about your station’s goals, ask. If you’re a news manager, check in with your staff to ensure your goals are clear. Studies show you can’t possibly over communicate goals and pathways to achieve them.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 3 Comments »
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Multimedia Minutes: Reinforcing Your Identity
June 15th, 2010
Here’s an effective and efficient way to underscore what makes your news product unique. We call them “branders” because they reinforce your brand of journalism. They’re:
– Short
– Efficient
– Run inside and outside newscasts
– Work best when you run them adjacent to the franchise they take credit for.
The better you understand promotion, the more valuable you’ll be as a multimedia journalist.
Sharpen your skills by watching the learning videos and articles to your right under Recent Posts — the planet’s largest 24/7 on-demand video library for multimedia journalists.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 5 Comments »
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Multimedia Minutes: How Valuable Are Your Sources?
June 14th, 2010
How deep is your relationship with contacts?See how you stack up against others, using our Enterprise Reporting Model. Just about all sources start at the first level — first time sources. It takes relationship developing skills and time to move those sources to the highest level when they blow the whistle on a big story.
Since you don’t have time to deepen your relationships with alot of sources, identify the ones with the most potential, and get to know them better.
Ask, for example, “What’s wrong with TV news?” That usually opens the floodgates, giving you an opportunity to cover the kind of stories they want you to do. That makes for the beginning of a strong relationship that can yield many major stories.
This article complements this one: Multimedia Minutes: This Audit Will Open Your Eyes
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Sharpen your skills as a multimedia journalist by watching the videos under Recent Posts to your right – the fastest-growing library of on-demand MMJ learning videos in the world.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 2 Comments »
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Multimedia Minutes: Top Ten Best Practices for Crimetracker
June 14th, 2010
This is a powerful franchise because it alerts viewers to neighborhood crime trends so they can stay safe. But some stations take short cuts, labeling everyday crime stories as Crimetracker. Viewers aren’t fooled. Avoid those mistakes.
Here’s our top ten best practices:
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 4 Comments »
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Multimedia Minutes: Creating Powerful Proof of Branding Spots
June 13th, 2010
Stations building ratings show they deliver on ther claims through proof of branding advertising. Learn about it.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 2 Comments »
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Multimedia Minutes: This Audit Will Open Your Eyes
June 12th, 2010
Yes, you have sources — but how valuable are they?
Use this News Source Audit for a reality check. List your sources. We’ve included an example:
When using this audit, several reporters immediately realized severl of the sources were nice people — but not generating story ideas. So they moved on, meeting new people, cultivating new sources.Learn more about cultivating sources to enterprise stories. Click:
Multimedia Minutes: Developing Sources for Enterprise Reporting
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 17 Comments »
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Multimedia Minutes: How Facts Can Separate You from the Pack
June 12th, 2010
Multimedia journalists who go the extra step to fact check can make a name for themselves.
Find facts that seem to contradict what officials are saying. Also, make sure the story is important to alot of viewers. In this example from the Wall Street Journal, they’ve done that. They start with a news hook or two, make a clear statement that the facts don’t support the “official” position, then provide facts with sources.
Be sure to get reaction from the official or politician, giving them an opportunity to respond.With so many viewers upset with what elected officials are doing, fact checking punches through in a Sea of Sameness.
Under Recent Posts, watch: Multimedia Minutes: Separating Fact from Fiction
Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training | 4 Comments »
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Multimedia Minutes: Developing Sources for Enterprise Reporting
June 9th, 2010
Multimedia journalists find their stories are better when they initiate them. But the vast majority of stories fall in the lower left quadrant — news of the day “commodity” journalism.
You have to cover those, but you usually don’t have enough time to get all the visual storytelling elements you want to set you apart from the competition. On a good day, you will find elements that make your story distinct. The odds are much better when you enterprise stories, which is why multimedia journalists should strive for the upper right quadrant.
Here are tips to help you develop contacts, so you can enterprise more stories.Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 11 Comments »
