Multimedia Minutes: Keeping Viewers’ Attention
How engaging are your stories?
You Tube keeps tracks of videos posted on their site. Here’s a story appearing on You Tube that engaged viewers more than most. Look for viewer engagement to rise, then eventually fall in this example of on-camera storytelling.
Click on the video:
Tara researched and produced this story with the support of her mom and dad. My idea was to get the perspective of a youngster who had her parents’ okay to fact find how to stay safe on Facebook. What Tara lacked in visuals and production, she made up for with information. I added the graphics you see on the screen. Of the hundreds of videos posted at www.kaplitzblog.com and “stored” on You Tube, this engaged viewers longer than most, according to Google’s analytics.
AR&D conducts Real Time Response testing of newscasts and promos which provide second-by-second information followed by discussions with participants to help us better understand the interest peaks and valleys. That’s one way we discovered years ago how live for live sake accounted for many of the lowest interest levels we ever tested. Speaking of live, click on: Tips for Going Live
This entry was posted on Saturday, September 4th, 2010 at 1:40 pm and is filed under broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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