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Multimedia Minutes: A Timely Story Idea Well Executed
September 19th, 2010
Start on this story today by making a few calls, then knocking on a few doors.
You’ll deliver a highly promotable example of what viewers want. And watch for the memorable on-camera storytelling.
Even if your station has done this story, follow up on it. Viewers value follow-ups.
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From Professor Ken Kobre who teaches photojournalism at San Francisco State University and author of Photojournalism: The Professionals’ Approach.
Free Tips from Bob Kaplitz’s Multimedia Minutes
We found a terrific resource for videojournalism instruction — and it’s free!
Bob Kaplitz is a principal and senior strategist for Audience Research & Development (AR&D), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.
He’s created a slew of excellent short instructional videos that offer tips for improving your video. He offers these “Multimedia Minutes” on his blog.
What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.
It’s like having the teacher right there at your side, critiquing it as you watch.
Among his topics:
* How to Use a Hidden Camera
* Creatively Shooting Your Own Standups
* How to Take Control of a Story
* The Most Important Word in Storytelling
* So You Want to Save the Best for Last?
* How to Spice Up a Story
* How to Use Words Sparingly
* Shooting Your Own Standups
* How to Shoot a Story that’s Tough to Shoot
* Asking Better Questions with Facts
* How to Lure Viewers and Hold Them
* Action-Reaction Approach to Strong Storytelling
* From Ho-Hum to Engaging Storytelling
* A Lesson Thanks to Jay Leno & Kanye WestVisit Kaplitz’s blog for free videojournalism lessons from a pro.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 4 Comments »
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Multimedia Minutes: The Power of an Emotional Soundbite
September 19th, 2010
You know the most “official” soundbites are boring, so you need to paraphrase them. But here’s a bite too emotional to paraphrase.
See how it engages viewers in this promo we tested to reveal viewer interest second-by-second.
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From Professor Ken Kobre who teaches photojournalism at San Francisco State University and author of Photojournalism: The Professionals’ Approach.
Free Tips from Bob Kaplitz’s Multimedia Minutes
We found a terrific resource for videojournalism instruction — and it’s free!
Bob Kaplitz is a principal and senior strategist for Audience Research & Development (AR&D), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.
He’s created a slew of excellent short instructional videos that offer tips for improving your video. He offers these “Multimedia Minutes” on his blog.
What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.
It’s like having the teacher right there at your side, critiquing it as you watch.
Among his topics:
* How to Use a Hidden Camera
* Creatively Shooting Your Own Standups
* How to Take Control of a Story
* The Most Important Word in Storytelling
* So You Want to Save the Best for Last?
* How to Spice Up a Story
* How to Use Words Sparingly
* Shooting Your Own Standups
* How to Shoot a Story that’s Tough to Shoot
* Asking Better Questions with Facts
* How to Lure Viewers and Hold Them
* Action-Reaction Approach to Strong Storytelling
* From Ho-Hum to Engaging Storytelling
* A Lesson Thanks to Jay Leno & Kanye WestVisit Kaplitz’s blog for free videojournalism lessons from a pro.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
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Multimedia Minutes: How a Tease with Low Production Values Punches Through
September 19th, 2010
This type of video engages viewers all the time.
It’s not the writing. Not the production. It’s the video. Watch the lines for viewer and news staff interest soar in this Real Time Response research study.
Of course, you can only get this type of video when weather turns nasty. But you can’t overuse video like this. Viewers can’t seem to get enough of it.
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From Professor Ken Kobre who teaches photojournalism at San Francisco State University and author of Photojournalism: The Professionals’ Approach.
Free Tips from Bob Kaplitz’s Multimedia Minutes
We found a terrific resource for videojournalism instruction — and it’s free!Bob Kaplitz is a principal and senior strategist for Audience Research & Development (AR&D), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.
He’s created a slew of excellent short instructional videos that offer tips for improving your video. He offers these “Multimedia Minutes” on his blog.
What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.
It’s like having the teacher right there at your side, critiquing it as you watch.
Among his topics:
* How to Use a Hidden Camera
* Creatively Shooting Your Own Standups
* How to Take Control of a Story
* The Most Important Word in Storytelling
* So You Want to Save the Best for Last?
* How to Spice Up a Story
* How to Use Words Sparingly
* Shooting Your Own Standups
* How to Shoot a Story that’s Tough to Shoot
* Asking Better Questions with Facts
* How to Lure Viewers and Hold Them
* Action-Reaction Approach to Strong Storytelling
* From Ho-Hum to Engaging Storytelling
* A Lesson Thanks to Jay Leno & Kanye WestVisit Kaplitz’s blog for free videojournalism lessons from a pro.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 4 Comments »
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Multimedia Minutes: Storm Video is the Star Even in a High Tech Promo
September 19th, 2010
Storm video engages viewers in news and promos.
Storm video is golden. See how it helps a weather promo punch through. When the viewer interest line rises in these highly produced spots we pulled from our files, viewers said it was because of the dramatic storm video. There’s a barrage and blur of production effects, but watch the interest line rise in the second spot for the powerful storm video.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 2 Comments »
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Multimedia Minutes: Sports vs. Bank Robbers on the Run Teases
September 18th, 2010
Does video of bank robbers on the run get more attention than sports video?
See for yourself in this Real Time Response study that measures viewer interest secon-by-second.
Sports teases often chase more viewers away than they attract. The message is: “Sports is next, news is over.” If you’re selling sports elements, find stories with wide appeal.
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From Professor Ken Kobre who teaches photojournalism at San Francisco State University and author of Photojournalism: The Professionals’ Approach.
Free Tips from Bob Kaplitz’s Multimedia Minutes
We found a terrific resource for videojournalism instruction — and it’s free!
Bob Kaplitz is a principal and senior strategist for Audience Research & Development (AR&D), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.
He’s created a slew of excellent short instructional videos that offer tips for improving your video. He offers these “Multimedia Minutes” on his blog.
What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.
It’s like having the teacher right there at your side, critiquing it as you watch.
Among his topics:
* How to Use a Hidden Camera
* Creatively Shooting Your Own Standups
* How to Take Control of a Story
* The Most Important Word in Storytelling
* So You Want to Save the Best for Last?
* How to Spice Up a Story
* How to Use Words Sparingly
* Shooting Your Own Standups
* How to Shoot a Story that’s Tough to Shoot
* Asking Better Questions with Facts
* How to Lure Viewers and Hold Them
* Action-Reaction Approach to Strong Storytelling
* From Ho-Hum to Engaging Storytelling
* A Lesson Thanks to Jay Leno & Kanye WestVisit Kaplitz’s blog for free videojournalism lessons from a pro.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
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Multimedia Minutes: Questions Matter, Just Listen to Oprah
September 18th, 2010
Questions represent a powerful tool for multimedia media journalists and for how your stories are promoted.
Watch how this promo for an Oprah show engages viewers. Sure, it’s for a show, not a newscast, but you can learn alot by asking questions viewers want answered.
Your interviewees may not be as interesting, but if you ask the people in power the questions viewers want answered, you can engage your audience.
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From Professor Ken Kobre who teaches photojournalism at San Francisco State University and author of Photojournalism: The Professionals’ Approach.
Free Tips from Bob Kaplitz’s Multimedia Minutes
We found a terrific resource for videojournalism instruction — and it’s free!
Bob Kaplitz is a principal and senior strategist for Audience Research & Development (AR&D), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.
He’s created a slew of excellent short instructional videos that offer tips for improving your video. He offers these “Multimedia Minutes” on his blog.
What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.
It’s like having the teacher right there at your side, critiquing it as you watch.
Among his topics:
* How to Use a Hidden Camera
* Creatively Shooting Your Own Standups
* How to Take Control of a Story
* The Most Important Word in Storytelling
* So You Want to Save the Best for Last?
* How to Spice Up a Story
* How to Use Words Sparingly
* Shooting Your Own Standups
* How to Shoot a Story that’s Tough to Shoot
* Asking Better Questions with Facts
* How to Lure Viewers and Hold Them
* Action-Reaction Approach to Strong Storytelling
* From Ho-Hum to Engaging Storytelling
* A Lesson Thanks to Jay Leno & Kanye WestVisit Kaplitz’s blog for free videojournalism lessons from a pro.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 9 Comments »
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Multimedia Minutes: Clever Writing to Make a Point
September 18th, 2010
Clever writing reference to “mom’s apple pie” made this stand out.
Also, the reporter makes effective use of the video wall.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 5 Comments »
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Multimedia Minutes: How Viewers Respond to “The Rundown”
September 18th, 2010
Rundowns are used inside newsrooms, but what if viewers knew what story would run when?
We tested the concept with our Real Time Response technology. Watch the lines that represent second-by-second viewer interest.
————————————————–
From Professor Ken Kobre who teaches photojournalism at San Francisco State University and author of Photojournalism: The Professionals’ Approach.
Free Tips from Bob Kaplitz’s Multimedia Minutes
We found a terrific resource for videojournalism instruction — and it’s free!Bob Kaplitz is a principal and senior strategist for Audience Research & Development (AR&D), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.
He’s created a slew of excellent short instructional videos that offer tips for improving your video. He offers these “Multimedia Minutes” on his blog.
What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.
It’s like having the teacher right there at your side, critiquing it as you watch.
Among his topics:
* How to Use a Hidden Camera
* Creatively Shooting Your Own Standups
* How to Take Control of a Story
* The Most Important Word in Storytelling
* So You Want to Save the Best for Last?
* How to Spice Up a Story
* How to Use Words Sparingly
* Shooting Your Own Standups
* How to Shoot a Story that’s Tough to Shoot
* Asking Better Questions with Facts
* How to Lure Viewers and Hold Them
* Action-Reaction Approach to Strong Storytelling
* From Ho-Hum to Engaging Storytelling
* A Lesson Thanks to Jay Leno & Kanye WestVisit Kaplitz’s blog for free videojournalism lessons from a pro.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 12 Comments »
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Multimedia Minutes: Investigative Reporting with Limited Video
September 17th, 2010
Investigative reporting is definitely more challenging — especially when your visual opportunities are severely limited.
See how KEPR-TV’s Chelsea Kopta overcame the challenges that could have sunk the interest level of her story.
The amount of wasted video — generic shots that mean nothing to viewers — is surprisingly high when we measure it. To eliminated wasted video and time, think that every shot should advance your story or don’t shoot it. Through on-camera torytelling, you can make every shot count.
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From Professor Ken Kobre who teaches photojournalism at San Francisco State University and author of Photojournalism: The Professionals’ Approach.
Free Tips from Bob Kaplitz’s Multimedia Minutes
We found a terrific resource for videojournalism instruction — and it’s free!
Bob Kaplitz is a principal and senior strategist for Audience Research & Development (AR&D), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.
He’s created a slew of excellent short instructional videos that offer tips for improving your video. He offers these “Multimedia Minutes” on his blog.
What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.
It’s like having the teacher right there at your side, critiquing it as you watch.
Among his topics:
* How to Use a Hidden Camera
* Creatively Shooting Your Own Standups
* How to Take Control of a Story
* The Most Important Word in Storytelling
* So You Want to Save the Best for Last?
* How to Spice Up a Story
* How to Use Words Sparingly
* Shooting Your Own Standups
* How to Shoot a Story that’s Tough to Shoot
* Asking Better Questions with Facts
* How to Lure Viewers and Hold Them
* Action-Reaction Approach to Strong Storytelling
* From Ho-Hum to Engaging Storytelling
* A Lesson Thanks to Jay Leno & Kanye WestVisit Kaplitz’s blog for free videojournalism lessons from a pro.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 15 Comments »
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Multimedia Minutes: Story Idea About Unqualified School Bus Drivers
September 16th, 2010
Here’s a strong story idea that will interest parents.
What it lacks in visuals, it makes up for in relevance, showcasing, and succinct presentation.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 1 Comment »
