Testimonial Power
How to Grow Your Business with a Testimonial
People singing your praises doesn’t always work. Consumers are skeptical. Here are criteria we keep in mind when creating testimonials for clients:
The person has to be credible. They can’t look like a paid performer.
Their praise must be specific.
They should point out a competitive advantage — something special that says “Why you.”
They need to get to the point.
The “point” should be important to prospects.
In interviewing Dallas Realtor Marci Barton prior to the shoot, we explored the competitive advantages of the Marci Barton Group.
To develop a video marketing strategy for a client, this is crucial. “Why you?” speaks to your point of distinction in a Sea of Sameness.
Consumers don’t purchase goods or services simply because they’re the same or as good as someone else’s. You need to stand for something.
Here’s an example captured by our videographer Tori Cornaud as part of a video marketing strategy for Marci:
Video is powerful. Turn your client success stories into persuasive marketing on your website and through a branded YouTube Channel which AR&D sets up with each video optimized for search engines. Remember the days when Realtors and companies thought all they needed for Google was a website optimized for Google!
This entry was posted on Sunday, January 22nd, 2012 at 7:28 am and is filed under content marketing, Uncategorized, Web Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.