• Portrait of an Artist: An Unplanned Video Story

    February 20th, 2012

    Stories often tell themselves. You just need to let the person talk.

    When writing a community magazine article about Julie and Chris Richey, I was struck by Julie’s artistic ability. And she had stories to share. As an accomplished and award-winning mosaic artist, she’s generated a lot of copy. But no one took the time to shoot video. Until now. I didn’t plan to shoot a video like this, but Julie made it easy.

    Because the florescent lights in her studio made a high frequency noise, I used a shotgun mic. And my camera was a small high def Sony. I was concerned about a few shaky movements following Julie, but viewers don’t seem to notice.

    In fact, it added to the spontaneity as Julie noted when watching a video she never expected: “I think it’s fresh and spontaneous (which seems to be a great strength of yours).”

    I was also able to use still images shot by others, grabbing attention at the start.

    Posted in Bob Kaplitz video, Multimedia Journalism, Social Media Video, TV news training | No Comments »

  • The Power of a To-the-Point Testimonial

    February 18th, 2012

    Here’s an example of getting to the point.

    Ideally, your testimonials are:

    To the point.
    Communicate the competitive advantages.
    Come from a person of authority or at least is respected for their position.

    Here’s an example following a speech I made to the Women’s Coalition of the Irving Chamber of Commerce:

    Posted in Social Media, Social Media Video | No Comments »

  • Video Marketing Strategy and a Branded YouTube Channel

    February 16th, 2012

    Video marketing channel would benefit from a branded YouTube Channel. This is part of presentation Bob Kaplitz made to the Women’s Allianc

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    Posted in Power Tools for TV Journalists, Social Media | No Comments »

  • Video Marketing Strategy Part 2

    February 16th, 2012

    Learn about video emails and other new powerful tools that are part of a video marketing strategy.

    Posted in Multimedia Journalism, Social Media, Social Media Video | No Comments »

  • Video Marketing Strategy

    February 16th, 2012

    Companies need a video marketing strategy to stay in the game. Here’s crucial information originally presented to the Women’s Alliance at an event sponsored by the Irving-Las Colinas Chamber of Commerce. Key point: Develop a video marketing strategy now.

    Posted in Social Media | No Comments »

  • Have a Little Fun with Your Professional Videos

    February 11th, 2012

    First visit to the dentist can be scary, so the idea is to make it fun.

    Here’s a video for kids’ dentist Dr. Reena Kuba of Irving. Our Kelli Wiese led the team producing it.

    Flossy sounds a lot like Kelli. Must be a coincidence.

    Posted in Multimedia Journalism, Social Media Video | No Comments »

  • Become Your Own Media Center: See How Dentist Dr. Reena Kuba Does It

    February 11th, 2012

    Take advantage of opportunities to connect with prospects.  Use the power of valuable content to get your message out.  This quote says it all. You can educate while building your business. Web video brings your brand to life.

    Note in the live links below the quote: The personality and professionalism of Dr. Kuba. Also, how video can immerse you in the experience of the visit, making parents feel more comfortable about bringing their children. And there’s also the power of testimonials — the patients in their own words.

     

     

     

     

    See the videos as part of a content marketing strategy for this Irving, TX dentist. It’s the result of collaboration by Dr. Kuba’s marketing specialist Priscilla Vigliante-Montgomery, AR&D’s senior produce Kelli Wiese, and the AR&D Content Marketing Division.

    Posted in Social Media Video, Web Video | No Comments »

  • Snooze and You Lose

    February 7th, 2012

    Most business owners we met see the need to change.  They come to us to guide them — especially for a video marketing strategy using social media.

    Others wants to hold onto the past, thinking they have little to risk.  For example, “We’re not ready for this.”  Or “We haven’t budgeted for this new stuff.”

    Actually, they risk a lot.  The message is simple:  Don’t get left behind.  If money is an issue, see how you can re-allocate your marketing mix.  Just a print ad including a Quick Response code can bring your company and people to life.

    Posted in Multimedia Journalism, Social Media, Social Media Video | No Comments »