Fix your testosterone deficiency and you’ll feel better in so many ways.
A video marketing strategy can bring that claim to life. That could include:
- The medical director connecting with viewers, explaining the importance of the hormone.
- What to expect during the first visit.
- Testimonials that follow a patient from the start of treatment to now.
So as part of our review of how many websites utilize video, we were curious whether the Low T Center leveraged what we call The Power of Story and the considerable power of video show-and-tell.
On the positive side, they did include what essentially was a commercial in an interview show — commercial because they purchased the time. And the medical director and a patient communicated their messages effectively. But the video box was buried at the bottom, missing an opportunity to play a prominent role on the site.
AR&D Vice President Bob Kaplitz, a video marketing pioneer, points out missed opportunities that he recommends you take advantage of in this video.
The videos we suggest above can give a lift to all social media initiatives, including YouTube, Facebook, Twitter. It’s one thing to read text and see pictures, but far more engaging to unleash the power of video.
Besides, Kaplitz says, people want to see video that educates them instead of just trying to sell them.
This entry was posted on Sunday, September 9th, 2012 at 6:46 pm and is filed under Web Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.