Testimonials pack a persuasive punch, so how does a dentist put them to work quickly and easily?

When AR&D Senior Vice President Bob Kaplitz met Irving dentist Jerry Dunn, Bob promised to show him. And you can benefit, too.

Bob, a video marketing pioneer, walks you through the process step by step by starting with an iPhone. In fact, Bob used an iPhone to shoot Dr. Dunn for the example you’ll see.

“Amateur”-looking video works fine for patients, because grabbing videos on cell phones work fine for social media. But expectations for dentists are much higher. That’s why many dental practices call on AR&D’s Content Marketing Division for testimonials for their websites and social media. In fact, the reception was sponsored by one of AR&D’s clients, the Children’s Dental Center of Irving and Dr. Reena Kuba.

For a complimentary evaluation of your video marketing strategy, contact Bob Kaplitz and the AR&D Dental Storytelling Team at 214.766.4236.

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ABOUT BOB KAPLITZ

Bob Kaplitz, senior vice president of AR&D’s content marketing division, is uniquely qualified to build strong brands in the digital age.

Bob pioneered the use of video through social media as Vice President of New Media for the DFW American Marketing Association almost a decade ago. The innovations drove record-breaking attendance at major events.

As a strategist, Bob has built some of the most successful media brands in the country. He played a major role in developing enduring campaigns such as WFAA-TV’s the Spirit of Texas.

As adjunct professor with a Masters degree in journalism and marketing from Syracuse University, Bob has lectured on video marketing and advertising strategy to brand managers from around the world at the University of Dallas Graduate School of Management, which honored him multiple times for excellence in teaching.

He’s also a sought after speaker on building strong brands with engagements ranging from Nashville to Sydney to Hong Kong.

DFW Interactive Marketing Association selected Bob multiple times to judge some of the world’s most creative digital marketing campaigns for their annual awards ceremony.

Bob’s specialties include the development of Brand Ambassadors and personal brands, attracting clients including the “real” Jerry McGuire, sports agent Leigh Steinberg as well as the Tony-award winning Broadway star of Jersey Boys.

Bob’s video blog for multimedia journalists and corporate marketers, which has been honored by national organizations, offers the largest online 24/7 selection of training videos in the world. Bob wrote the AR&D book on video storytelling for multimedia journalists and leads the team that trains them.

Bob started his career at a TV journalist, gaining recognition by the Radio-TV News Directors Association International as Best TV Investigative Reporter in the U.S. and Canada. Many of his stories appeared on the CBS Evening News with Walter Cronkite where he honed his skills as a engaging storyteller on a national scale.

Bob’s coverage of a major criminal trial in Miami became the center of a landmark U.S. Supreme Court decision, opening courtrooms to cameras — including the O.J. Simpson case.

This entry was posted on Sunday, October 14th, 2012 at 10:20 pm and is filed under content marketing, Social Media Video, Web Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.