AR&D Reinventing Local Media

The Premier Local Media Strategy Company February 6, 2012
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Bob Kaplitz Blog

  • Unleashing Depth of Field to Your Advantage

    May 24th, 2011

    Think more about depth of field.

    If you want to focus on your interview subject, zoom in to when the background goes out of focus.  Portrait photographers use this technique, and you should, too.

    Sometimes it’s necessary to shoot at your widest angle when you want to showcase the background.  This is an example from a video my colleague Regent Ducas and I created for the Four Seasons Resort and Club in the Dallas area.  You can easily see the pool in the background, which is important for the promotional video:



    TAKEAWAY

    Use depth of field to make your point visually.

    Decide if you want to emphasize the person or the total scene.

    Each shot should advance your visual storytelling.

     

    Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Uncategorized | No Comments »

  • Tight Editing Makes for Great Visual Storytelling

    May 21st, 2011

    You can squeeze alot of engaging video and sound into a story — as long as you don’t overwhelm viewers.  Here’s a great example of editing by Michael DelGiudice WNBC/New York, NY.

    NPPA 2010 TV BOP Editing: Photo Essay (Photog)

    Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training | No Comments »

  • Clever Way to Squeeze More Soundbites into a Story

    May 21st, 2011

    How do you produce a fast-paced video with multiple soundbites?

    It’s not always easy even if you use the shortest possible clips.  Consider this approach my colleague Regent Ducas and I utilized for a promotional video for golf memberships at the Four Seasons Resort Dallas.  Look for the series of quick dissolves in the beginning.

     

     

    Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training | No Comments »

  • Who’s the Best Interviewer at Your Station?

    May 21st, 2011

    Who’s the best interviewer at your station?

    This Wall Street Journal ad quotes the New York Times’ choice of Chris Wallace. Who stands out at your station? Who in your market? How do you score? (The full ad was cut off in scanning, but you get the point.)

    Reporters usually offer these reasons for cutting out their questions:

    “My questions are too long, so I don’t have time for them.”
    “My questions won’t make me look good.”
    “I don’t know what to ask.”

    One news director, in fact, demanded that reporters cut out their questions because they were so weak, bogging stories down.  That may be a short term solution, but doesn’t serve anyone well in the long run.

    TAKEAWAYS

    Remember the value of short, relevant questions that viewers want answered.
    Don’t feel obligated to use every question, but look for opportunities to include your best questions.
    Contact a manager for guidance if they know their questions are going to be weak.

    Learn more. Click:

    This Takes Nerve — and Viewers Love It

    Asking Tough Questions: Tips from a News Director

     

     

    Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training | No Comments »

  • Learn from Some of the World’s Best Photo Journalists

    May 4th, 2011

    You can learn a lot from still images. They’re a good starting point before you capture motion.

    You might learn from this presentation produced by Leica camera, showing the work of some of most respected photo journalists.  Even if your daily opportunities aren’t this dramatic, look for memorable moments.

    Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training, Twitter | No Comments »

  • Making Sequences Easy to Shoot and Edit

    May 2nd, 2011

    Here’s an excellent example of sequencing. And it comes in a promo for a morning newscast.
    Notice how shooting people coming into or out of the frame makes editing quick and easy.

    Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training, Twitter | No Comments »

  • Capturing Big News in a Colorful Way

    May 1st, 2011

    You can learn a lot from this news source, www.nypost.com.

    Whether it’s an everyday story or a huge one — like this — the website and newspaper communicate information in a colorful and engaging way.  It’s their brand of journalism.  It’s what separates them from most other news sources.  Some critics complain it’s sensational.  Yet many find it engaging — even as they complain.

     

     

     

     

     

     

    Headlines are to-the-point, words like “payback” and “monster” capture the emotion of the story, and the graphics connect the new development with the bombing of the World Trade Center.

    Takeaways for multimedia journalists include:

    Write to the point.

    Try to capture the emotion.

    Find or create graphics that paint a vivid picture.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training, Twitter | No Comments »

  • A Checklist for Great Visual Storytelling

    April 25th, 2011

    “Quick, can you send me a checklist to improve storytelling?” That was the client request.

    Here’s one that includes several fundamentals.  You might want to tighten up or even build on it.

    • Am I asking the questions most viewers would want answered?
    • Am I leaving in the question because questions are an important part of storytelling according to viewers?
    • Does my narration match my video, so there’s no “generic” or “wallpaper” video?
    • Am I paraphrasing officials and spokespersons, focusing on the people angle of the story (unless they say something you got to hear to believe)?
    • Am I going the extra step to nail down facts, letting viewers know so I get credit?

    Yes, this is quite basic.  But if you can answer “Yes” to these questions, you’re ahead of many multimedia journalists.  And if you can answer “yes,” you might begin to develop your style as the best MMJs convey a style.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training | No Comments »

  • Engaging Approach to Fun Storytelling

    April 25th, 2011

    This visual essay posted on Vimeo’s HD channel caught my eye.

    Not only is it enjoyable to watch, but also you will likely appreciate the artistry by this Los Angeles videographer. Watch for the clever use of silhouettes in opening and closing shots.

     

    Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training | 1 Comment »

  • Finding an Ex-Gang Member

    April 24th, 2011

    Finding and interviewing a former gang member is a good start.

    Here are suggestions to take the story to the next level.

     

    The story appeared on KEPR-TV, Tri-Cities, Washington.  News director Robin Wojtanik ensures the station aggressively covers topics of high interest to viewers.

    Posted in Bob Kaplitz video, broadcast journalism, Power Tools for TV Journalists, TV news training | No Comments »

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  • Archives

  • About Bob

    Bob Kaplitz is senior vice president for content marketing for AR&D, which he joined in 1980 after a distinguished career in broadcast journalism -- a career which included reports on the CBS Evening News with Walter Cronkite and recognition by RTNDA as Best TV Investigative Reporter in the U.S. and Canada. The Content Marketing division's clients include The Four Seasons Sports Club and Resort, Sundance Square, Kids R Kids Learning Academy, and many professionals. Bob has consulted TV stations and media groups in markets including Los Angeles, San Francisco, Atlanta, Detroit, Cleveland and has spoken abroad in cities as far flung as Sydney, Australia and Hong Kong.

    Bob also lectures on international advertising and new media to MBA students at the University of Dallas Graduate School of Management. The Dean of the business school recognized him multiple times for excellence in teaching.

    He’s also spoken on viewer behavior to the National Press Photographers Association, the National Association of Broadcasters, and the National Academy of Television Arts & Sciences.

    He’s also served as vice president of new media for the DFW American Marketing Association where he pioneered the creation of video interviews with some of the country’s leading marketers.

    He’s author of Creating Execution Superstars with Budgets Cut to the Bone — a 160 page handbook for thriving in the downsized economy. Bob Dotson, national correspondent for NBC News' Today Show calls the book "a roadmap to better times."

    Bob has been nominated several years in a row by the DFW Interactive Marketing Association to judge some of the country’s most innovative marketing campaigns.

    Bob shot and produced a short movie, Save a Treasured Home, to help preserve a Dallas landmark designed and built by a disciple of the famed architect Frank Lloyd Wright.

    Bob studied journalism and marketing at the acclaimed Syracuse University’s Newhouse School of Public Communications where he received a Masters degree which followed a degree in psychology. One of his mentors was Dan Rather.

    He’s also studied innovation at the Center for Creative Leadership and was certified as an Innovation Leader at Synectics, a global consulting business that helps businesses create breakthrough ideas.

    He’s written articles on news management for Electronic Media and media reviews for the Dallas Morning News.

    He’s conducted global webinars for a London-based firm specializing in international marketing solutions. At their Los Angeles conference for marketing executives, Bob was rated as one of their top speakers.

    Bob has advised a remarkable range of people on building personal brands, which is important to everyone’s success. They range from network correspondents to the Tony Award winning star of the Broadway hit Jersey Boys to a notorious girlfriend of President Clinton to Princess Diana’s former chef at the Royal Palace.

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