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Strong Example of Digging Deep and Getting Credit for It
April 22nd, 2011
Going the extra step to fact find and take credit make this story by KEPR’s Lena Vargas worth watching.
News Director Robin Wojtanik provides consistent feedback to her staff — a major reason why this Tri-Cities, WA station delivers on its brand of journalism so consistently.
Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists | No Comments »
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Quick Visual Storytelling Shared Via Social Media
April 18th, 2011
Sometimes stories visualize themselves.
Take this artist we came across at a festival in Grapevine, a Dallas suburb. Visualizing the story was easy because this lady had a story to tell — and show.
This story gained more than two hundred hits on YouTube, where I uploaded it, and new business for the artist because several people posted it on their Facebook page. Charice thanked me for telling her story so others might benefit from it.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training | 1 Comment »
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This Video Concept Raises the Bar
April 17th, 2011
Watch, and you’ll see why this interactive video concept raises the bar.
You’ll see how it innovates to engage and possibly sell you in unexpected ways.
Other brands may jump on board, but miss out on the surprise factor.An obvious takeaway: The unexpected can engage and delight. See how you can apply this to your upcoming visual storytelling.
Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training, Twitter | No Comments »
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Creative Photography: Using Reflections to Engage Viewers
April 16th, 2011
Look for opportunities to capture reflections.
You don’t see them at first. You need to move around when you see anything that reflects images.It allows to deliver two images in one shot while engaging viewers.
Make sure the reflected image is easy to see. Sometimes they’re hard to figure out.
This is a freeze frame from a video appearing on the San Jose Mercury News site.
So keep your eyes open when you’re near mirrors, glass, puddles, and anything that reflects.
But don’t go overboard. Following a workshop that includes examples like these, several stories included reflections. So pick your moments.
Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism | No Comments »
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Viewers Can Give You Great Ideas on Your Website
April 13th, 2011
Get story ideas from viewers.
One of the biggest challenges for multimedia journalists is “Where can I get story ideas?”You can find some great ideas by looking at comments on your website, as in this case of www.UpNorthLive.com in Traverse City, Michigan.
The writer even begins with a headline: “Psay attention to the unemployment numbers that are being thrown our way!” As you can see for yourself, the numbers can be misleading.
What are the “real” unemployment and underemployment numbers in your area? This is a great opportunity for fact finding.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training, Twitter | 1 Comment »
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Two Musts for Your Successful Visual Storytelling
April 10th, 2011
Start with the beginning and end in mind.
We asked participants in one of our multimedia journalism training sessions to write down what nugget of information they found most valuable.
This was a major one helping them to improve their visual storytelling immediately.
You can use a storyboard to sketch out what the shots will look like. But if you run out of time, be sure you plan for at least the opening and closing shots along with your most important question. And, of course, use the question on air because questions engage viewers.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training, Twitter | No Comments »
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The One Graphic in the 2011 State of News Media Study You Need to See
April 10th, 2011
If there’s one graphic in the 2011 State of the News Media Pew study you need to see, it’s this one.
Audiences are turning away from traditional media like local TV to get their news online.For the first time, more people relied on news from the web than from newspapers.
If you’re like most multimedia journalists, you’re focusing on your TV newscasts. If you, you’re missing a huge opportunity to reach viewers with on-line information.
Consider:
1. Contributing a few lines about a story you’re about to cover.
2. Writing a few key points about a story you just covered.
3. Writing what looks more like your “finished” web story late in the day.
See your web contributions as “news in progress.” You don’t have all the details you need. You share what you’ve been able to learn, advising your customers what you’re still checking out. That kind of transparency is valuable.
Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training, Twitter | No Comments »
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Squeezing in Alot of Viewer Benefit in Web Promos
April 10th, 2011
You can communicate a lot in a little time. Watch these promos from a Phoenix station selling continuous news on its website. They move fast, selling viewer benefits.
Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training, Twitter | No Comments »
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We Use this Example in Workshops: A Lesson Thanks to Jay + Kanye
April 7th, 2011
Watch how great — yet simple — questions make for great interviews. And this wasn’t even in a newscast. A classic.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
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A Storytelling Must: Take Control
April 7th, 2011
Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training, Twitter | No Comments »