• How to Boost Attendance for Your Events

    January 22nd, 2012

    Give people valuable reasons to come — and be sure you’re explicit and clear. Otherwise, people are just too busy with their own commitments.

    In collaborating with Jo Ann Goin, owner of Glory House, on a video marketing strategy for the Irving Las Colinas Chamber of Commerce mixer, we underscored those points. Jo Ann, chairwoman of the Chamber, delivered on them, and you’ll notice we kept the reference to sponsors at the end. We didn’t want to lose viewers up front.

    Drive up your attendance and your revenue. Contact us for affordable video marketing strategies for your business.

    Bob Kaplitz 214 766 4236

    Posted in Multimedia Journalism, Social Media | No Comments »

  • Million Dollar View

    January 20th, 2012

    Realtors Discover the Power of Our Video Marketing.

    Video can bring to life a piece of real estate. This was a prototype we created for a Realtor. It’s a long version, but she loved it. Virginia Burke, who’s in the video, says it’s the most powerful presentation she’s seen in her many years as a Realtor: “This will definitely sell the house.” Plus the owner was delighted.

    Whether you’re a real estate agent, a dentist, or a plastic surgeon. you’ll benefit from the power of a video marketing strategy which leverages social media.

    Bob Kaplitz, Senior Vice President
    214.766.4236

    Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »

  • The Power of “This is Schellie Mendes with Regus” on Video

    January 13th, 2012

    “What a great personal touch!” was one of the reactions to this video email.

    Regus Office Solutions regional sales manager Schellie Mendes uses the power of video as a follow-up to office tours and discussions. When people in our video marketing workshops see this example, they want to employ the concept themselves. They wished they had thought of it.

    In an informal test of the concept with business people, they say whoever uses this approach has an edge over the traditional text message.

    Learn more about this innovative type of marketing by contacting us.

    Bob Kaplitz, Senior VP for Content Marketing
    bkaplitz@ar-d.com 214.766.4236

    Posted in Multimedia Journalism, Power Tools for TV Journalists, Social Media | No Comments »

  • Sincerity Persuades

    January 9th, 2012

    Video helps you connect with people much better than text and still images.

    Many of our clients reach that conclusion quickly. It’s through a powerful video marketing strategy. Here’s an example of how Kids R Kids Learning Academy connects.

    KRK Keller Missie Steve IntrWebsite Resend from Bob Kaplitz on Vimeo.

    This is another example of how we deliver on our goals.

    We develop powerful one to one video marketing strategies.

    We build successful brands based on 30 years of audience research and development.

    We create engaging stories to increase recognition, reputation, and revenue.

    We distribute targeted marketing messages using social media and emerging technologies.

    Bob Kaplitz
    Senior VP for Content Marketing
    214.766.4236

    Posted in Multimedia Journalism, Social Media, Social Media Video, TV news training | No Comments »

  • Learn Three Storytelling Tips from “The Girl with the Dragon Tattoo”

    January 1st, 2012

    Thrillers like “The Girl with the Dragon Tattoo” keep movie goers on the edge of their seats because of powerful storytelling.

    You can learn so much from analyzing even less than a minute of a movie trailer, so that’s just what I did:

    Posted in Multimedia Journalism, Power Tools for TV Journalists, Social Media Video, TV news training | No Comments »

  • New Years’ Wishes

    January 1st, 2012

    New Year’s wishes to help you soar in 2012.

    Posted in Bob Kaplitz video, Multimedia Journalism, Social Media Video, TV news training | No Comments »

  • Rabile Family Dentistry Video Marketing Review

    December 31st, 2011

    Where does this website video hit the mark and miss the mark?

    Those were questions we answered based on our more than three decades of experience studying how viewers react to video.

    That said, we applaud efforts to get into video. But unless practices identify their unique advantages, they won’t stand out. It comes down to the question of “With all the choices I have, why YOU?”

    If you have questions, contact us. We’re eager to help with a video marketing strategy to make your phone ring.

    Bob Kaplitz
    Senior VP for Content Marketing
    bkaplitz@ar-d.com

    Posted in Multimedia Journalism, Social Media, Social Media Video | No Comments »

  • A Great Experience at the Bakery

    December 30th, 2011

    You don’t expect employees to be very excited doing the same job day after day. But I the woman I met at Whole Food’s bakery certainly wasn’t cooker cutter.

    Please go easy with me on the video, as I shot this on the fly. Yes, that explains the odd “sideway” shot you’ll see toward the end. Also, go easy on Dana Woods. She didn’t come to work thinking she’d be on a video, and didn’t even have time to put on her makeup.

    But what she reveals about a new policy is relevant to every CEO and marketing executive. Listen.

    Posted in Bob Kaplitz video, Multimedia Journalism, Power Tools for TV Journalists, Social Media Video | No Comments »

  • The Power of Web Videos

    December 28th, 2011

    Ever have a great experience and want others to know?

    That’s how I felt, so I shot a short video and emailed it to the top guy, the CEO of Regus Office Solutions. What’s curious about web videos is the fact if you upload them to YouTube, they’ll make an impact even before the top brass sees them.

    Here’s the “no production” video I shot on a laptop webcam followed by a few of my comments (on a non active link).

     

    Bob Kaplitz is Vice President of Content Marketing for AR&D. You can reach him at bkaplitz@ar-d.com for ways to use the power of a video marketing strategy to make your phone ring.

    Posted in Multimedia Journalism, Social Media, Social Media Video, Uncategorized | No Comments »

  • Does This Belong with “The Walking Dead”?

    December 20th, 2011

    I’m not sure to laugh or cry about this.

    It’s curious how the web takes your material, putting it in environments you’d never expect. In this case, “The Tina Patsch Story” video. It’s my quickly put together webcam video celebrating an unassuming employee who didn’t let anything get in the way of solving a consumer’s problem. Mine.

    But when you see my video, I certainly hope you don’t think it belongs with “The Walking Dead” in India or anywhere. Since the video has been downloaded hundreds of time, it reinforces the power of video and the opportunity you have to recognize brand ambassadors like Tina.

    Here’s the original story I wrote. Click on link:

    What You Can Learn from The Tina Patsch Story

    Here’s the latest thanks to an email from AMC’s President and CEO Gerry Lopez:

    I thought we should let you know…. at our holiday party this past Friday, we surprised Tina with a nice gift certificate, and more importantly, by playing you video in front of our entire 400+ people HQ staff, in one of our big movie screens.
    Thank you again for sharing your Tina Patsch story. It added a smile to our holiday cheer.
    ————
    The fact that a CEO shows this much attention to building the culture and celebrating wins is admirable. But what also impresses me is how he incorporates a major AMC initiative — adding smiles — seamlessly and meaningfully into the email.

    Posted in Multimedia Journalism, Social Media, Social Media Video, TV news training | No Comments »

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