In collaborating with Jo Ann Goin, owner of Glory House, on a video marketing strategy for the Irving Las Colinas Chamber of Commerce mixer, we underscored those points. Jo Ann, chairwoman of the Chamber, delivered on them, and you’ll notice we kept the reference to sponsors at the end. We didn’t want to lose viewers up front.

Drive up your attendance and your revenue. Contact us for affordable video marketing strategies for your business.

Bob Kaplitz 214 766 4236

Video can bring to life a piece of real estate. This was a prototype we created for a Realtor. It’s a long version, but she loved it. Virginia Burke, who’s in the video, says it’s the most powerful presentation she’s seen in her many years as a Realtor: “This will definitely sell the house.” Plus the owner was delighted.

Whether you’re a real estate agent, a dentist, or a plastic surgeon. you’ll benefit from the power of a video marketing strategy which leverages social media.

Bob Kaplitz, Senior Vice President
214.766.4236

Regus Office Solutions regional sales manager Schellie Mendes uses the power of video as a follow-up to office tours and discussions. When people in our video marketing workshops see this example, they want to employ the concept themselves. They wished they had thought of it.

In an informal test of the concept with business people, they say whoever uses this approach has an edge over the traditional text message.

Learn more about this innovative type of marketing by contacting us.

Bob Kaplitz, Senior VP for Content Marketing
bkaplitz@ar-d.com 214.766.4236

Many of our clients reach that conclusion quickly. It’s through a powerful video marketing strategy. Here’s an example of how Kids R Kids Learning Academy connects.

KRK Keller Missie Steve IntrWebsite Resend from Bob Kaplitz on Vimeo.

This is another example of how we deliver on our goals.

We develop powerful one to one video marketing strategies.

We build successful brands based on 30 years of audience research and development.

We create engaging stories to increase recognition, reputation, and revenue.

We distribute targeted marketing messages using social media and emerging technologies.

Bob Kaplitz
Senior VP for Content Marketing
214.766.4236

You can learn so much from analyzing even less than a minute of a movie trailer, so that’s just what I did:

Those were questions we answered based on our more than three decades of experience studying how viewers react to video.

That said, we applaud efforts to get into video. But unless practices identify their unique advantages, they won’t stand out. It comes down to the question of “With all the choices I have, why YOU?”

If you have questions, contact us. We’re eager to help with a video marketing strategy to make your phone ring.

Bob Kaplitz
Senior VP for Content Marketing
bkaplitz@ar-d.com

Please go easy with me on the video, as I shot this on the fly. Yes, that explains the odd “sideway” shot you’ll see toward the end. Also, go easy on Dana Woods. She didn’t come to work thinking she’d be on a video, and didn’t even have time to put on her makeup.

But what she reveals about a new policy is relevant to every CEO and marketing executive. Listen.

That’s how I felt, so I shot a short video and emailed it to the top guy, the CEO of Regus Office Solutions. What’s curious about web videos is the fact if you upload them to YouTube, they’ll make an impact even before the top brass sees them.

Here’s the “no production” video I shot on a laptop webcam followed by a few of my comments (on a non active link).

Bob Kaplitz is Vice President of Content Marketing for AR&D. You can reach him at bkaplitz@ar-d.com for ways to use the power of a video marketing strategy to make your phone ring.

It’s curious how the web takes your material, putting it in environments you’d never expect. In this case, “The Tina Patsch Story” video. It’s my quickly put together webcam video celebrating an unassuming employee who didn’t let anything get in the way of solving a consumer’s problem. Mine.

But when you see my video, I certainly hope you don’t think it belongs with “The Walking Dead” in India or anywhere. Since the video has been downloaded hundreds of time, it reinforces the power of video and the opportunity you have to recognize brand ambassadors like Tina.

Here’s the original story I wrote. Click on link:

What You Can Learn from The Tina Patsch Story

Here’s the latest thanks to an email from AMC’s President and CEO Gerry Lopez:

I thought we should let you know…. at our holiday party this past Friday, we surprised Tina with a nice gift certificate, and more importantly, by playing you video in front of our entire 400+ people HQ staff, in one of our big movie screens.
Thank you again for sharing your Tina Patsch story. It added a smile to our holiday cheer.
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The fact that a CEO shows this much attention to building the culture and celebrating wins is admirable. But what also impresses me is how he incorporates a major AMC initiative — adding smiles — seamlessly and meaningfully into the email.