AR&D Reinventing Local Media

You can improve your TV storytelling if you write your Web version first, according to Washington, DC multimedia journalist Scott Broom. 

Yes, Scott is driving during the Skype interview, but he kept his eyes on the road.

More insights from Scott Broom:

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From Professor Ken Kobre who teaches photojournalism at San Francisco State University:

Free Tips from Bob Kaplitz’s Multimedia Minutes

We found a terrific resource for videojournalism instruction — and it’s free!

Bob Kaplitz             is a principal and senior strategist for Audience Research & Development (AR&D), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.

He’s created a slew of excellent short instructional videos that offer tips for improving your video. He offers these “Multimedia Minutes” on his blog.

What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.

It’s like having the teacher right there at your side, critiquing it as you watch.

Among his topics:

* How to Use a Hidden Camera
* Creatively Shooting Your Own Standups
* How to Take Control of a Story
* The Most Important Word in Storytelling
* So You Want to Save the Best for Last?
* How to Spice Up a Story
* How to Use Words Sparingly
* Shooting Your Own Standups
* How to Shoot a Story that’s Tough to Shoot
* Asking Better Questions with Facts
* How to Lure Viewers and Hold Them
* Action-Reaction Approach to Strong Storytelling
* From Ho-Hum to Engaging Storytelling
* A Lesson Thanks to Jay Leno & Kanye West

Visit Kaplitz’s blog for free videojournalism lessons from a pro.

Major market multimedia journalist Scott Broom says one of the “secrets” to great storytelling is “Forget the Italian shoes.”  I interviewed him via Skype between stories he was reporting and shooting for WUSA-TV/Washington, DC.

More insights from Scott Broom:

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From Professor Ken Kobre who teaches photojournalism at San Francisco State University:

Free Tips from Bob Kaplitz’s Multimedia Minutes

We found a terrific resource for videojournalism instruction — and it’s free!

Bob Kaplitz         is a principal and senior strategist for Audience Research & Development (AR&D), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.

He’s created a slew of excellent short instructional videos that offer tips for improving your video. He offers these “Multimedia Minutes” on his blog.

What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.

It’s like having the teacher right there at your side, critiquing it as you watch.

Among his topics:

* How to Use a Hidden Camera
* Creatively Shooting Your Own Standups
* How to Take Control of a Story
* The Most Important Word in Storytelling
* So You Want to Save the Best for Last?
* How to Spice Up a Story
* How to Use Words Sparingly
* Shooting Your Own Standups
* How to Shoot a Story that’s Tough to Shoot
* Asking Better Questions with Facts
* How to Lure Viewers and Hold Them
* Action-Reaction Approach to Strong Storytelling
* From Ho-Hum to Engaging Storytelling
* A Lesson Thanks to Jay Leno & Kanye West

Visit Kaplitz’s blog for free videojournalism lessons from a pro.

“What makes a great sweeps story?” is a question on the minds of many multimedia journalists.  Here are ideas based on viewer research.

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From Professor Ken Kobre who teaches photojournalism at San Francisco State University:

Free Tips from Bob Kaplitz’s Multimedia Minutes

We found a terrific resource for videojournalism instruction — and it’s free!

Bob Kaplitz     is a principal and senior strategist for Audience Research & Development (AR&D), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.

He’s created a slew of excellent short instructional videos that offer tips for improving your video. He offers these “Multimedia Minutes” on his blog.

What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.

It’s like having the teacher right there at your side, critiquing it as you watch.

Among his topics:

* How to Use a Hidden Camera
* Creatively Shooting Your Own Standups
* How to Take Control of a Story
* The Most Important Word in Storytelling
* So You Want to Save the Best for Last?
* How to Spice Up a Story
* How to Use Words Sparingly
* Shooting Your Own Standups
* How to Shoot a Story that’s Tough to Shoot
* Asking Better Questions with Facts
* How to Lure Viewers and Hold Them
* Action-Reaction Approach to Strong Storytelling
* From Ho-Hum to Engaging Storytelling
* A Lesson Thanks to Jay Leno & Kanye West

Visit Kaplitz’s blog for free videojournalism lessons from a pro.

What’s the key to writing better packages?  Is it writing the story first in your head?  We asked those questions via Skype to WUSA/Washington, DC multimedia journalist Scott Broom, who’s been on the cutting edge of the new technology.

You might enjoy some of Scott’s stories:

Also, the Washington Post’s Howard Kurtz wrote about Scott in “In lean times, TV reporters must be jacks of all trades”:  http://www.washingtonpost.com/wp-dyn/content/article/2010/03/07/AR2010030702506.html

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From Professor Ken Kobre, who teaches photojournalism at San Francisco State University:

Free Tips from Bob Kaplitz’s Multimedia Minutes

We found a terrific resource for videojournalism instruction — and it’s free!

Bob Kaplitz is a principal and senior strategist for Audience Research & Development (AR&D), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.

He’s created a slew of excellent short instructional videos that offer tips for improving your video. He offers these “Multimedia Minutes” on his blog.

What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.

It’s like having the teacher right there at your side, critiquing it as you watch.

Among his topics:

* How to Use a Hidden Camera
* Creatively Shooting Your Own Standups
* How to Take Control of a Story
* The Most Important Word in Storytelling
* So You Want to Save the Best for Last?
* How to Spice Up a Story
* How to Use Words Sparingly
* Shooting Your Own Standups
* How to Shoot a Story that’s Tough to Shoot
* Asking Better Questions with Facts
* How to Lure Viewers and Hold Them
* Action-Reaction Approach to Strong Storytelling
* From Ho-Hum to Engaging Storytelling
* A Lesson Thanks to Jay Leno & Kanye West

Visit Kaplitz’s blog for free videojournalism lessons from a pro.

Multimedia journalists frequently ask for tips to improve their spot news coverage.  Watch this strong example of storytelling from one of KSBY-TV’s newest MMJs.

Sharpen your skills as a multimedia journalist by watching learning videos under Recent Posts — fast becoming the largest library of MMJ learning videos on the planet.

————————————————————————–

From Professor Ken Kobre who teaches photojournalism at San Francisco State University:

Free Tips from Bob Kaplitz’s Multimedia Minutes

We found a terrific resource for videojournalism instruction — and it’s free!

Bob Kaplitz is a principal and senior strategist for Audience Research & Development (AR&D), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.

He’s created a slew of excellent short instructional videos that offer tips for improving your video. He offers these “Multimedia Minutes” on his blog.

What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.

It’s like having the teacher right there at your side, critiquing it as you watch.

Among his topics:

* How to Use a Hidden Camera
* Creatively Shooting Your Own Standups
* How to Take Control of a Story
* The Most Important Word in Storytelling
* So You Want to Save the Best for Last?
* How to Spice Up a Story
* How to Use Words Sparingly
* Shooting Your Own Standups
* How to Shoot a Story that’s Tough to Shoot
* Asking Better Questions with Facts
* How to Lure Viewers and Hold Them
* Action-Reaction Approach to Strong Storytelling
* From Ho-Hum to Engaging Storytelling
* A Lesson Thanks to Jay Leno & Kanye West

Visit Kaplitz’s blog for free videojournalism lessons from a pro.

Viewers don’t think TV news people report fairly and accurately.  So how can you set yourself apart?  

Improve your skills as a multimedia media journalist by watching the learning videos under Recent Posts — fast becoming the largest library of such videos on the planet.

Here’s how to shoot your own stand-ups.  Tips from an MMJ who does just that.�

When you make calls on multiple story ideas — even if just to leave voicemail messages — you benefit over the next couple of days with just the right people and information you need.  That’s what multimedia journalist and anchor Marc Schollett finds.  Here’s an example he enterprised, shot, reported, edited, anchored, and posted on the Web site for his Traverse City, Michigan station. 

Become more valuable as a multimedia journalist by watching the videos under Recent Posts — fast becoming the largest library of multimedia learning videos in the world.

Spot news tests the best of multimedia journalists.  See strong elements in this story reported by Scott Broom from a disaster area. 

Perfect your craft.  Check out one of the fastest growing multimedia journalist video training libraries in the world under Recent Posts to the right.

“As a One Man Band, I’m talking about reporting live on-camera from behind the wheel while moving from one breaking news event to another. It’s compelling television and webstreaming content any way you cut it.”

That bold statement from MMJ Scott Broom, WUSA-TV in Washington, DC, comes to life in this example.

According to Scott:

Here is a typical behind the wheel scenario:

1) Laptop A is connected to a dash mounted web cam pointed at me in the driver’s seat.  A microphone is also plugged into the laptop via an XLR to USB filter and adapter.

2) Laptop B is connected to a dash mounted web cam pointed out the window.  No microphone is needed here.

Connecting and Getting on the Air:

Both laptops are capable of connecting to the internet from virtually anywhere there is 3-g cellular service via internal wireless broadband cards.  This is a simple matter of opening the software and hitting the connect button.

1) Once connected, I use Skype, the popular video calling platform installed on laptop A, to call the TV station.  The video call is punched up full screen at the station on a computer that is routed through the director’s board to take as an on-air source.  I use this to report from the driver’s web cam and microphone.

2) Meanwhile, computer B is busy feeding video from the dashboard cam via another web-based platform called Livestream.  Livestream recognizes encoded video routed from the webcam through Adobe Flash Media Live Encoder software.   This can also be punched up full screen and routed to air.

3) I can now report live on-camera on computer A via skype,  while from computer B the director can take the shot from the dashboard of live road conditions from the web via Livestream whenever he or she wishes –  or all this can be presented simultaneously in a double box with graphics.

4) I take IFB from my blackberry cell phone to an ear bud.

Scott credits other MMJs at his shop for also pushing the breaking news boundaries.  Scott is also a gifted storyteller for breaking news, as you’ll see in an example posting here soon along with my comments and takeways you can use.

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