• The Power of a To-the-Point Testimonial

    February 18th, 2012

    Here’s an example of getting to the point.

    Ideally, your testimonials are:

    To the point.
    Communicate the competitive advantages.
    Come from a person of authority or at least is respected for their position.

    Here’s an example following a speech I made to the Women’s Coalition of the Irving Chamber of Commerce:

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  • Video Marketing Strategy and a Branded YouTube Channel

    February 16th, 2012

    Video marketing channel would benefit from a branded YouTube Channel. This is part of presentation Bob Kaplitz made to the Women’s Allianc

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  • Video Marketing Strategy Part 2

    February 16th, 2012

    Learn about video emails and other new powerful tools that are part of a video marketing strategy.

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  • Video Marketing Strategy

    February 16th, 2012

    Companies need a video marketing strategy to stay in the game. Here’s crucial information originally presented to the Women’s Alliance at an event sponsored by the Irving-Las Colinas Chamber of Commerce. Key point: Develop a video marketing strategy now.

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  • Snooze and You Lose

    February 7th, 2012

    Most business owners we met see the need to change.  They come to us to guide them — especially for a video marketing strategy using social media.

    Others wants to hold onto the past, thinking they have little to risk.  For example, “We’re not ready for this.”  Or “We haven’t budgeted for this new stuff.”

    Actually, they risk a lot.  The message is simple:  Don’t get left behind.  If money is an issue, see how you can re-allocate your marketing mix.  Just a print ad including a Quick Response code can bring your company and people to life.

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  • Low Tech Greeting Approach from Children’s Dental Centre of Irving Packs a Punch

    January 28th, 2012

    Avoid being all high tech.

    After speaking to a dental practice on the topic of Branding Inside, I was pleasantly surprised to receive this card from the staff of our client, Children’s Dental Centre of Irving.

    What made it stand out is that was a thoughtful physical card signed by the entire staff. Impressive.

    You might benefit from a few points from my Branding Inside presentation:

    KEY POINTS

    You have to know how to brand inside before you can expect anyone on the outside to appreciate your brand.

    Create memorable moments that build your reputation or brand.

    Ensure that those moments speak to what makes you’re brand uniquely valuable.

    Use messages, i.e. key words that capture your competitive edge.

    For example, if a customer calls with a problem, see it as an opportunity to go the extra step to deliver on what makes you special. A patient’s son broke his tooth, so just don’t say “The dentist will be back on Tuesday, and can see him then.”

    Rather, show concern, get details, offer immediate helpful information, and promise to contact the dentist for any further advice. The appointment may still need to wait until Tuesday, but the patient will see you in a much better way.

    Priscilla Vigliante-montgomery, who oversees marketing for the Children’s Dental Centre of Irving, is a rising star. Here’s just one example. During a meeting of the Women’s Alliance of the Greater Irving-Las Colinas Chamber of Commerce, a speaker asked: “What business are you in?”

    Priscilla’s response grabbed everyone’s attention and respect: “Creating healthy smiles.”

    What business are you in? How will you utilize a video marketing strategy to get there?

    Bob Kaplitz
    Senior VP- AR&D
    bkaplitz@ar-d.com

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  • How to Boost Attendance for Your Events

    January 22nd, 2012

    Give people valuable reasons to come — and be sure you’re explicit and clear. Otherwise, people are just too busy with their own commitments.

    In collaborating with Jo Ann Goin, owner of Glory House, on a video marketing strategy for the Irving Las Colinas Chamber of Commerce mixer, we underscored those points. Jo Ann, chairwoman of the Chamber, delivered on them, and you’ll notice we kept the reference to sponsors at the end. We didn’t want to lose viewers up front.

    Drive up your attendance and your revenue. Contact us for affordable video marketing strategies for your business.

    Bob Kaplitz 214 766 4236

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  • “How Do You Choose a Contractor?” is a Great Question to Attract Prospects

    January 22nd, 2012

    People want to buy, not be sold.

    So no matter what service or product you sell, commit to educating prospects. Tell them something they don’t know. That’s why when prospects research companies on Google, you’ll increase the chance they’ll find you. But educate, don’t just pitch.

    Here’s an example my colleague Regent Ducas produced for one of our clients.

    Contact us for solutions for your marketing challenges, using the power of video and storytelling.

    Bob Kaplitz 214.766.4236

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  • The Power of “This is Schellie Mendes with Regus” on Video

    January 13th, 2012

    “What a great personal touch!” was one of the reactions to this video email.

    Regus Office Solutions regional sales manager Schellie Mendes uses the power of video as a follow-up to office tours and discussions. When people in our video marketing workshops see this example, they want to employ the concept themselves. They wished they had thought of it.

    In an informal test of the concept with business people, they say whoever uses this approach has an edge over the traditional text message.

    Learn more about this innovative type of marketing by contacting us.

    Bob Kaplitz, Senior VP for Content Marketing
    bkaplitz@ar-d.com 214.766.4236

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  • Sincerity Persuades

    January 9th, 2012

    Video helps you connect with people much better than text and still images.

    Many of our clients reach that conclusion quickly. It’s through a powerful video marketing strategy. Here’s an example of how Kids R Kids Learning Academy connects.

    KRK Keller Missie Steve IntrWebsite Resend from Bob Kaplitz on Vimeo.

    This is another example of how we deliver on our goals.

    We develop powerful one to one video marketing strategies.

    We build successful brands based on 30 years of audience research and development.

    We create engaging stories to increase recognition, reputation, and revenue.

    We distribute targeted marketing messages using social media and emerging technologies.

    Bob Kaplitz
    Senior VP for Content Marketing
    214.766.4236

    Posted in Multimedia Journalism, Social Media, Social Media Video, TV news training | No Comments »

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