-
Three Tips for Connecting with People with Web Video
April 22nd, 2012
People will feel as though they know you if you:
1. Come across as yourself.
2. Communicate your natural warmth.
3. Share information that engages.Here’s an example from our client Smiles of Las Colinas and Smiles of Arlington. Dr. Angelie Zamora hasn’t been on camera like this before, so AR&D’s Senior Producer Kelli Wiese advised “Forget the camera. Just talk like you would to people in the office.”
Posted in Multimedia Journalism, Social Media, Social Media Video, Web Video | No Comments »
-
Avoid This Mistake — It’ll Cost You Business
April 21st, 2012
Avoid this mistake. It’ll cost you.
But many marketers simply don’t know, so they fall into a trap. Judge for yourself. The video focuses on one company’s QR code, but the recommendations hold true for everyone.
Posted in content marketing, Multimedia Journalism, Social Media, Social Media Video, Web Video | No Comments »
-
The Three Things You Need to Know About Testimonials
April 21st, 2012
Testimonials drive sales.
But you need to keep these points in mind:
1. The people you select to praise your business must be genuine.
2. They need to talk from the heart, not from a script.
3. They need to offer specifics when possible.Here’s a good example AR&D Senior Producer Kelli Wiese developed for our client Smiles of Las Colinas/Smiles of Arlington and dentist Dr. Zamora.
Posted in Bob Kaplitz video, Multimedia Journalism, Social Media, Web Video | No Comments »
-
What People Are Saying
April 8th, 2012
Testimonials represent a powerful marketing tool. We use them ourselves for marketing our videos services.
Posted in Social Media, Social Media Video | No Comments »
-
A Hot Topic
March 28th, 2012
Yet another example of high interest in the topic of video marketing strategy. My presentation to the Las Colinas-Irving Chamber of Commerce’s Women’s Alliance pulled in their largest audience yet. Many of the participants never heard of, for example, Quick Response codes, but they were very interested.
Contact us if you’d like a speaker at your event. Bob Kaplitz, bkaplitz@ar-d.com
Posted in Social Media, Social Media Video | No Comments »
-
Video Marketing: The Power of Q and A
March 18th, 2012
Questions and answers represent one of your most powerful tactics in video marketing.
People Google with questions, so it’s good for your videos to include answers to the most frequent questions. Here’s an example produced by AR&D’s Content Marketing division.
Posted in Multimedia Journalism, Social Media, Social Media Video | No Comments »
-
The Power of a To-the-Point Testimonial
February 18th, 2012
Here’s an example of getting to the point.
Ideally, your testimonials are:
To the point.
Communicate the competitive advantages.
Come from a person of authority or at least is respected for their position.Here’s an example following a speech I made to the Women’s Coalition of the Irving Chamber of Commerce:
Posted in Social Media, Social Media Video | No Comments »
-
Video Marketing Strategy and a Branded YouTube Channel
February 16th, 2012
Video marketing channel would benefit from a branded YouTube Channel. This is part of presentation Bob Kaplitz made to the Women’s Allianc
o0
Posted in Power Tools for TV Journalists, Social Media | No Comments »
-
Video Marketing Strategy Part 2
February 16th, 2012
Learn about video emails and other new powerful tools that are part of a video marketing strategy.
Posted in Multimedia Journalism, Social Media, Social Media Video | No Comments »
-
Video Marketing Strategy
February 16th, 2012
Companies need a video marketing strategy to stay in the game. Here’s crucial information originally presented to the Women’s Alliance at an event sponsored by the Irving-Las Colinas Chamber of Commerce. Key point: Develop a video marketing strategy now.
Posted in Social Media | No Comments »