• Portrait of an Artist: An Unplanned Video Story

    February 20th, 2012

    Stories often tell themselves. You just need to let the person talk.

    When writing a community magazine article about Julie and Chris Richey, I was struck by Julie’s artistic ability. And she had stories to share. As an accomplished and award-winning mosaic artist, she’s generated a lot of copy. But no one took the time to shoot video. Until now. I didn’t plan to shoot a video like this, but Julie made it easy.

    Because the florescent lights in her studio made a high frequency noise, I used a shotgun mic. And my camera was a small high def Sony. I was concerned about a few shaky movements following Julie, but viewers don’t seem to notice.

    In fact, it added to the spontaneity as Julie noted when watching a video she never expected: “I think it’s fresh and spontaneous (which seems to be a great strength of yours).”

    I was also able to use still images shot by others, grabbing attention at the start.

    Posted in Bob Kaplitz video, Multimedia Journalism, Social Media Video, TV news training | No Comments »

  • The Power of a To-the-Point Testimonial

    February 18th, 2012

    Here’s an example of getting to the point.

    Ideally, your testimonials are:

    To the point.
    Communicate the competitive advantages.
    Come from a person of authority or at least is respected for their position.

    Here’s an example following a speech I made to the Women’s Coalition of the Irving Chamber of Commerce:

    Posted in Social Media, Social Media Video | No Comments »

  • Video Marketing Strategy Part 2

    February 16th, 2012

    Learn about video emails and other new powerful tools that are part of a video marketing strategy.

    Posted in Multimedia Journalism, Social Media, Social Media Video | No Comments »

  • Have a Little Fun with Your Professional Videos

    February 11th, 2012

    First visit to the dentist can be scary, so the idea is to make it fun.

    Here’s a video for kids’ dentist Dr. Reena Kuba of Irving. Our Kelli Wiese led the team producing it.

    Flossy sounds a lot like Kelli. Must be a coincidence.

    Posted in Multimedia Journalism, Social Media Video | No Comments »

  • Become Your Own Media Center: See How Dentist Dr. Reena Kuba Does It

    February 11th, 2012

    Take advantage of opportunities to connect with prospects.  Use the power of valuable content to get your message out.  This quote says it all. You can educate while building your business. Web video brings your brand to life.

    Note in the live links below the quote: The personality and professionalism of Dr. Kuba. Also, how video can immerse you in the experience of the visit, making parents feel more comfortable about bringing their children. And there’s also the power of testimonials — the patients in their own words.

     

     

     

     

    See the videos as part of a content marketing strategy for this Irving, TX dentist. It’s the result of collaboration by Dr. Kuba’s marketing specialist Priscilla Vigliante-Montgomery, AR&D’s senior produce Kelli Wiese, and the AR&D Content Marketing Division.

    Posted in Social Media Video, Web Video | No Comments »

  • Snooze and You Lose

    February 7th, 2012

    Most business owners we met see the need to change.  They come to us to guide them — especially for a video marketing strategy using social media.

    Others wants to hold onto the past, thinking they have little to risk.  For example, “We’re not ready for this.”  Or “We haven’t budgeted for this new stuff.”

    Actually, they risk a lot.  The message is simple:  Don’t get left behind.  If money is an issue, see how you can re-allocate your marketing mix.  Just a print ad including a Quick Response code can bring your company and people to life.

    Posted in Multimedia Journalism, Social Media, Social Media Video | No Comments »

  • Low Tech Greeting Approach from Children’s Dental Centre of Irving Packs a Punch

    January 28th, 2012

    Avoid being all high tech.

    After speaking to a dental practice on the topic of Branding Inside, I was pleasantly surprised to receive this card from the staff of our client, Children’s Dental Centre of Irving.

    What made it stand out is that was a thoughtful physical card signed by the entire staff. Impressive.

    You might benefit from a few points from my Branding Inside presentation:

    KEY POINTS

    You have to know how to brand inside before you can expect anyone on the outside to appreciate your brand.

    Create memorable moments that build your reputation or brand.

    Ensure that those moments speak to what makes you’re brand uniquely valuable.

    Use messages, i.e. key words that capture your competitive edge.

    For example, if a customer calls with a problem, see it as an opportunity to go the extra step to deliver on what makes you special. A patient’s son broke his tooth, so just don’t say “The dentist will be back on Tuesday, and can see him then.”

    Rather, show concern, get details, offer immediate helpful information, and promise to contact the dentist for any further advice. The appointment may still need to wait until Tuesday, but the patient will see you in a much better way.

    Priscilla Vigliante-montgomery, who oversees marketing for the Children’s Dental Centre of Irving, is a rising star. Here’s just one example. During a meeting of the Women’s Alliance of the Greater Irving-Las Colinas Chamber of Commerce, a speaker asked: “What business are you in?”

    Priscilla’s response grabbed everyone’s attention and respect: “Creating healthy smiles.”

    What business are you in? How will you utilize a video marketing strategy to get there?

    Bob Kaplitz
    Senior VP- AR&D
    bkaplitz@ar-d.com

    Posted in Bob Kaplitz video, Power Tools for TV Journalists, Social Media, Social Media Video | No Comments »

  • How to Engage Viewers and Keep Them Watching

    January 25th, 2012

    Engagement is Crucial

    Your videos don’t matter unless they engage viewers. One way AR&D has accomplished this is through the knowledge of more than three decades of research into what viewers like and dislike. What keeps them watching and what bores them.

    An example of exceptional engagement as measured by YouTube’s analytics is this highly paced video for The Four Seasons Resort & Club. Notice the above average scores until the end when the pitch comes to join.

    Click on the second video image below to watch the actual video.

    Because we targeted this video for the under 30 crowd, we added music and ensured the cuts were tight. Also, we believe the couple we selected to shoot also helped engage.


    Producers: Regent Ducas and Bob Kaplitz
    Videographer: Bob Kaplitz
    Video Editor: Bob Kaplitz

    Develop a video marketing strategy to make the phone ring for your company. Contact Bob Kaplitz, Senior VP, at 214.766.4236

    Posted in Social Media Video | No Comments »

  • Helpful Tips Get You Hits

    January 22nd, 2012

    These tips are from the top guy — the President of Texas Meatpackers.

    And the video that follows is part of an AR&D video marketing strategy that launches videos from packages. Scan them — they’re called Quick Response codes — with a downloaded free app like “I-nigma” and the video brings the tips to life.

    If you’re stuck marketing the old way with just text and pictures, contact us for smart solutions that are part of a video marketing strategy. Bob Kaplitz 214.766.4236

    Posted in content marketing, Social Media Video, Web Video | No Comments »

  • “How Do You Choose a Contractor?” is a Great Question to Attract Prospects

    January 22nd, 2012

    People want to buy, not be sold.

    So no matter what service or product you sell, commit to educating prospects. Tell them something they don’t know. That’s why when prospects research companies on Google, you’ll increase the chance they’ll find you. But educate, don’t just pitch.

    Here’s an example my colleague Regent Ducas produced for one of our clients.

    Contact us for solutions for your marketing challenges, using the power of video and storytelling.

    Bob Kaplitz 214.766.4236

    Posted in Social Media, Social Media Video | No Comments »

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