• The Reality of The Real Jerry McGuire

    April 1st, 2012

    Shoot behind-the-scenes and prepare for surprises.  Sometimes it’s a matter of asking a simple question:  ”Tell us something people don’t know about you.”

    For a project for sports agent Leigh Steinberg, the real “Jerry McGuire” Tom Cruise played in the movie, I had complete access to everything for twelve hours during his annual Super Bowl party in Dallas in 2011. He was famous for those parties as a super star sports agent for stars like Troy Aikman and Serena Williams, with Serena appearing in this video.

    Some of what you see in these 15 minutes of excepts is public, the rest is private until now.  What Leigh revealed to me at the end came as a complete surprise.  It’s now public. I shot it with a hand held camera for flexibility and to be as inconspicuous as possible.

     

     

    Posted in broadcast journalism, Multimedia Journalism, Social Media Video | No Comments »

  • A Hot Topic

    March 28th, 2012

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Yet another example of high interest in the topic of  video marketing strategy.  My presentation to the Las Colinas-Irving Chamber of Commerce’s Women’s Alliance pulled in their largest audience yet.  Many of the participants never heard of, for example, Quick Response codes, but they were very interested.

    Contact us if you’d like a speaker at your event.   Bob Kaplitz, bkaplitz@ar-d.com

     

     

    Posted in Social Media, Social Media Video | No Comments »

  • Video Marketing: The Power of Q and A

    March 18th, 2012

    Questions and answers represent one of your most powerful tactics in video marketing.

    People Google with questions, so it’s good for your videos to include answers to the most frequent questions. Here’s an example produced by AR&D’s Content Marketing division.

    Posted in Multimedia Journalism, Social Media, Social Media Video | No Comments »

  • Video Marketing: Make Your Point of Difference Clear — and Fast

    March 18th, 2012

    You see a lot of videos about products and services, but the bottom line for your video is “Why you?” What’s your point of difference?

    Notice how AR&D content marketing video team collaborated with client Brian Dorsey to make that happen.

    Posted in Bob Kaplitz video, Multimedia Journalism, Social Media Video | No Comments »

  • Portrait of an Artist: An Unplanned Video Story

    February 20th, 2012

    Stories often tell themselves. You just need to let the person talk.

    When writing a community magazine article about Julie and Chris Richey, I was struck by Julie’s artistic ability. And she had stories to share. As an accomplished and award-winning mosaic artist, she’s generated a lot of copy. But no one took the time to shoot video. Until now. I didn’t plan to shoot a video like this, but Julie made it easy.

    Because the florescent lights in her studio made a high frequency noise, I used a shotgun mic. And my camera was a small high def Sony. I was concerned about a few shaky movements following Julie, but viewers don’t seem to notice.

    In fact, it added to the spontaneity as Julie noted when watching a video she never expected: “I think it’s fresh and spontaneous (which seems to be a great strength of yours).”

    I was also able to use still images shot by others, grabbing attention at the start.

    Posted in Bob Kaplitz video, Multimedia Journalism, Social Media Video, TV news training | No Comments »

  • The Power of a To-the-Point Testimonial

    February 18th, 2012

    Here’s an example of getting to the point.

    Ideally, your testimonials are:

    To the point.
    Communicate the competitive advantages.
    Come from a person of authority or at least is respected for their position.

    Here’s an example following a speech I made to the Women’s Coalition of the Irving Chamber of Commerce:

    Posted in Social Media, Social Media Video | No Comments »

  • Video Marketing Strategy Part 2

    February 16th, 2012

    Learn about video emails and other new powerful tools that are part of a video marketing strategy.

    Posted in Multimedia Journalism, Social Media, Social Media Video | No Comments »

  • Have a Little Fun with Your Professional Videos

    February 11th, 2012

    First visit to the dentist can be scary, so the idea is to make it fun.

    Here’s a video for kids’ dentist Dr. Reena Kuba of Irving. Our Kelli Wiese led the team producing it.

    Flossy sounds a lot like Kelli. Must be a coincidence.

    Posted in Multimedia Journalism, Social Media Video | No Comments »

  • Become Your Own Media Center: See How Dentist Dr. Reena Kuba Does It

    February 11th, 2012

    Take advantage of opportunities to connect with prospects.  Use the power of valuable content to get your message out.  This quote says it all. You can educate while building your business. Web video brings your brand to life.

    Note in the live links below the quote: The personality and professionalism of Dr. Kuba. Also, how video can immerse you in the experience of the visit, making parents feel more comfortable about bringing their children. And there’s also the power of testimonials — the patients in their own words.

     

     

     

     

    See the videos as part of a content marketing strategy for this Irving, TX dentist. It’s the result of collaboration by Dr. Kuba’s marketing specialist Priscilla Vigliante-Montgomery, AR&D’s senior produce Kelli Wiese, and the AR&D Content Marketing Division.

    Posted in Social Media Video, Web Video | No Comments »

  • Snooze and You Lose

    February 7th, 2012

    Most business owners we met see the need to change.  They come to us to guide them — especially for a video marketing strategy using social media.

    Others wants to hold onto the past, thinking they have little to risk.  For example, “We’re not ready for this.”  Or “We haven’t budgeted for this new stuff.”

    Actually, they risk a lot.  The message is simple:  Don’t get left behind.  If money is an issue, see how you can re-allocate your marketing mix.  Just a print ad including a Quick Response code can bring your company and people to life.

    Posted in Multimedia Journalism, Social Media, Social Media Video | No Comments »

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