Video can bring to life a piece of real estate. This was a prototype we created for a Realtor. It’s a long version, but she loved it. Virginia Burke, who’s in the video, says it’s the most powerful presentation she’s seen in her many years as a Realtor: “This will definitely sell the house.” Plus the owner was delighted.

Whether you’re a real estate agent, a dentist, or a plastic surgeon. you’ll benefit from the power of a video marketing strategy which leverages social media.

Bob Kaplitz, Senior Vice President
214.766.4236

Many of our clients reach that conclusion quickly. It’s through a powerful video marketing strategy. Here’s an example of how Kids R Kids Learning Academy connects.

KRK Keller Missie Steve IntrWebsite Resend from Bob Kaplitz on Vimeo.

This is another example of how we deliver on our goals.

We develop powerful one to one video marketing strategies.

We build successful brands based on 30 years of audience research and development.

We create engaging stories to increase recognition, reputation, and revenue.

We distribute targeted marketing messages using social media and emerging technologies.

Bob Kaplitz
Senior VP for Content Marketing
214.766.4236

You can learn so much from analyzing even less than a minute of a movie trailer, so that’s just what I did:

If you have the time and equipment, try to use three lights. The key, fill, and backlight. Each serves a purpose. Adjust the lights to see what looks best. Normally, the key light should be about half as bright as the fill.

Reality check: While this is ideal, in reality you might just have to use one light or existing lighting. If you have one light, position yourself or your subject so you can take advantage of sunlight coming into the room so the one light isn’t harsh. Just one light can make you look like you’re being “interrogated for spy secrets” as one client joked.

I captured this from a video produced by CMP (Corporate Media Production) students at Seneca College in New York.

If you’re a multimedia journalist, see this as an ideal. If you’re looking for a video marketing strategy, we’re eager to help.

Bob Kaplitz
bkaplitz#ar-d.com

It’s curious how the web takes your material, putting it in environments you’d never expect. In this case, “The Tina Patsch Story” video. It’s my quickly put together webcam video celebrating an unassuming employee who didn’t let anything get in the way of solving a consumer’s problem. Mine.

But when you see my video, I certainly hope you don’t think it belongs with “The Walking Dead” in India or anywhere. Since the video has been downloaded hundreds of time, it reinforces the power of video and the opportunity you have to recognize brand ambassadors like Tina.

Here’s the original story I wrote. Click on link:

What You Can Learn from The Tina Patsch Story

Here’s the latest thanks to an email from AMC’s President and CEO Gerry Lopez:

I thought we should let you know…. at our holiday party this past Friday, we surprised Tina with a nice gift certificate, and more importantly, by playing you video in front of our entire 400+ people HQ staff, in one of our big movie screens.
Thank you again for sharing your Tina Patsch story. It added a smile to our holiday cheer.
————
The fact that a CEO shows this much attention to building the culture and celebrating wins is admirable. But what also impresses me is how he incorporates a major AMC initiative — adding smiles — seamlessly and meaningfully into the email.

Bob Kaplitz is Senior Vice President of Content Marketing for AR&D. Unlike traditional advertising which interrupts people, content marketing is what consumers want — valuable information they search for.

Check out What You Can Learn from The Tina Patsch Story by copying this link:

http://www.kaplitzblog.com/2011/12/10/what-you-can-learn-from-the-tina-patsch-story/

No, the video is not an award winner with extraordinary production values.  In fact, it was shot with an Mac’s webcam in just a few minutes.  So what’s the deal?

It’s the Power of Story and a Savvy CEO Who Knows a Good Thing When He Sees It

Here’s the email I received from Gerry Lopez, CEO and President of AMC Entertainment, the movie theatre company.  He was responding to my short video relating a bad experience that turned into a remarkable one.

As you read this, consider the fact that Mr. Lopez has a myriad of issues to address, but this simple video engaged him, probably irritated him at the start, then made his holiday season:

Dear Mr. Kaplitz,

President and CEO AMC Entertainment

Now here’s the very basic video which I introduced in an email saying:

“The Tina Patsch Story won’t be coming to the big screen — but this two-thumbs up adventure had to be told!”

Then the link to the short video.

TAKEAWAYS

You can be your own media company thanks to YouTube and the power of social media.

One-to-one video storytelling can get your message across if the story is relevant.

Be yourself, be real, as we tell our Content Marketing clients all the time.

Find somebody or something in celebrate even for what starts out to be a bad experience.

———-

You noticed that Mr. Lopez’ response wasn’t simply the standard “Thanks for your feedback.” The guy understands corporate culture, brand touch points, Brand Ambassadors who bring brand experiences to life, and what we call The Power of Story. No surprise when you look at his background. Previously, as executive vice president of Starbucks Coffee, he was responsible for “The Starbucks Experience.”

And Gerry Lopez knows a good movie when he sees it.

Many of our clients have to think a lot about what separates them from the pack. It’s something we require in the planning process. After all, if you don’t know what makes you special, how will your prospects know?

Other videos include this key element, but you can’t tell prospects “You saw the wrong video.”

On the positive side, any dentist who has produced videos about their practice is a step ahead of those who limit their marketing to text and photos. Video brings you story to life. See our comments about RabileDentist.com, and contact us with questions about how Content Marketing with video can build your practice and your business.