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Become Your Own Media Center: See How Dentist Dr. Reena Kuba Does It
February 11th, 2012
Take advantage of opportunities to connect with prospects. Use the power of valuable content to get your message out. This quote says it all. You can educate while building your business. Web video brings your brand to life.
Note in the live links below the quote: The personality and professionalism of Dr. Kuba. Also, how video can immerse you in the experience of the visit, making parents feel more comfortable about bringing their children. And there’s also the power of testimonials — the patients in their own words.
See the videos as part of a content marketing strategy for this Irving, TX dentist. It’s the result of collaboration by Dr. Kuba’s marketing specialist Priscilla Vigliante-Montgomery, AR&D’s senior produce Kelli Wiese, and the AR&D Content Marketing Division.
Posted in Social Media Video, Web Video | No Comments »
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Helpful Tips Get You Hits
January 22nd, 2012
These tips are from the top guy — the President of Texas Meatpackers.
And the video that follows is part of an AR&D video marketing strategy that launches videos from packages. Scan them — they’re called Quick Response codes — with a downloaded free app like “I-nigma” and the video brings the tips to life.
If you’re stuck marketing the old way with just text and pictures, contact us for smart solutions that are part of a video marketing strategy. Bob Kaplitz 214.766.4236
Posted in content marketing, Social Media Video, Web Video | No Comments »
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Testimonial Power
January 22nd, 2012
How to Grow Your Business with a Testimonial
People singing your praises doesn’t always work. Consumers are skeptical. Here are criteria we keep in mind when creating testimonials for clients:
The person has to be credible. They can’t look like a paid performer.
Their praise must be specific.
They should point out a competitive advantage — something special that says “Why you.”
They need to get to the point.
The “point” should be important to prospects.
In interviewing Dallas Realtor Marci Barton prior to the shoot, we explored the competitive advantages of the Marci Barton Group.
To develop a video marketing strategy for a client, this is crucial. “Why you?” speaks to your point of distinction in a Sea of Sameness.
Consumers don’t purchase goods or services simply because they’re the same or as good as someone else’s. You need to stand for something.
Here’s an example captured by our videographer Tori Cornaud as part of a video marketing strategy for Marci:
Video is powerful. Turn your client success stories into persuasive marketing on your website and through a branded YouTube Channel which AR&D sets up with each video optimized for search engines. Remember the days when Realtors and companies thought all they needed for Google was a website optimized for Google!
Posted in content marketing, Uncategorized, Web Video | No Comments »
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Content Marketing: The Power of Story
October 1st, 2011
How do you tell a visual story in a short amount of time?
For our client, The Four Seasons Resort and Club in Dallas, we profiled a couple enjoying the hotel during a major golf tournament. And enjoy they did. You’ll notice that to illustrate their experience, we edited down the soundbites as much as possible while communicating their story — and their joy.
You might consider this a combination of a testimonial and one couple’s holiday at the resort.
Learn more about the power of story through content marketing by contacting us. Bob Kaplitz, senior vice president for content marketing, bkaplitz@ar-d.comPosted in Bob Kaplitz video, content marketing, Social Media Video, Web Video | No Comments »
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Before You Do Your Next Video: Five Keys to Getting Comfortable on Camera
September 30th, 2011
Here’s the live national webinar I conducted for a company specializing in video email marketing. You’ll also see a a video critique I produced for one of the company’s clients. Click on this link:
http://www.bombbomb.com/webinar/video-tips-comfortable-on-camera.php
We’ve recommended this company to our clients because it’s relatively inexpensive and effective for video email campaigns. Of course, you should judge for yourself and compare to competitors.
Posted in Social Media, Social Media Video, Web Video | No Comments »
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Presenting on Camera: Engage Fast
September 10th, 2011
Many web videos fail because they don’t hook the viewer from the start. Then it’s too late.
Some people ask about leaving the most engaging information for last. The problem is that if you don’t hook viewers in the beginning, they’re not going to stick around. We know this from the literally hundreds of thousands of viewers we’ve interviewed over three decades at AR&D.
Bob Kaplitz
Senior Vice President for Content MarketingPosted in content marketing, Social Media, Social Media Video, Web Video | No Comments »
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Presenting on Camera: Smile Power
September 10th, 2011
Most people look too serious in their web videos, making it difficult to connect with viewers.
Learn more:
Bob Kaplitz
Senior Vice President for Content MarketingPosted in Smile Power, Social Media, Social Media Video, Web Video | No Comments »
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CONTENT MARKETING: What We Believe
September 9th, 2011
When producing Web videos optimized for search engines and distributed through social media…
WE BELIEVE
- Authenticity creates believers (No glitzy Hollywood production)
- Real people connect with real people (No actors)
- Create passion, and passion creates sales (No direct selling)
- Video must add “value” to viewer (Not all about the company)
- A series of short videos is more effective than one long video
Follow these principles and we believe you’ll set yourself apart from the pack, building a strong brand, and getting your phone to ring.
Bob Kaplitz
Senior Vice President for Content Marketing
bkaplitz@ar-d.com
Posted in Social Media, Social Media Video, Web Video | No Comments »
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CONTENT MARKETING: The Power of Story
September 9th, 2011
A frequent question: What’s “Content Marketing”?
Content Marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent – a wiser consumer. They seek out the content. This is a much more efficient and economical approach than the “old way” of forcing advertising on people.
• When was the last time you made a point of seeking out commercials or advertising?
• When was the last time you went on line to research a product or service?
It comes down to the fact that people don’t want to be sold. They want to buy based on information they find. Yes, that’s why content is king. The Power of Story is king.
Why video?• Did you read the book Titanic?
• Did you see the movie?
So before you send any text only messages, any brochures, or print any business cards, bring your story to life with video.
We’ll help you tell your story and the success story of your clients. We’re experts in storytelling. We’ve been teaching the best and the brightest journalists and TV videographers for more than three decades. And that’s based on deep insights into viewer behavior. We know audience.
Senior Vice President for Content Marketing
AR&D
bkaplitz@ar-d.com
Posted in Social Media Video, Uncategorized, Web Video | No Comments »
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Why “Content Marketing”?
September 8th, 2011
The question we often hear is “What’s the deal with so-called “Content Marketing”?
As senior vice president of Content Marketing for AR&D I like to respond.
Rather than just watch me, click on some of the articles to the right under Recent Posts to see what Content Marketing can do. Watch actual examples for clients ranging from The Four Seasons Sports Club and Resort to non-profits like Friends of the Family, which helps victims of domestic violence. Imagine the “old way” of trying to communicate with just text. Video brings your story to life. And ultimately, it’s the Power of Story that gets your phone to ring.
Posted in broadcast journalism, content marketing, Social Media, Social Media Video, Web Video | No Comments »
