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The Power of a Simple Delivery
April 29th, 2012
This young lady is off to a good start.
Even if you can’t turn back the years, you can look for opportunities to communicate in a clear, authentic, and simple way. And those “jump cuts” — straight cuts instead of dissolves or cutaways — work fine, at least in these short Greyson Explains segments.
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See Why Stefanie Evans Will be a Marketing Star at La Madeleine
April 29th, 2012
How to impress consumers?
Learn from Stefanie Evans. Here’s the story followed by the video clip I shot.
At the Taste of Hackberry event, an annual event to connect restaurants and other businesses with residents of a gated community, a young woman rushed up to me with a cookie. She said she saw me looking at the la Madeleine desserts earlier, not finding what I wanted.
I was impressed. “Thanks. Who are you? The manager?” What made you go the extra step?” Her name is Stefanie Evans. My guess was pretty close. She’s the regional sales manager. Yes, her restaurants will benefit from video, and Stefanie and I will meet soon. But I wanted to ask her a few questions. I see Stefanie as what marketers call “a brand ambassador.”
La Madeleine describes itself as “Sharing our passion for a unique and exceptional experience for our associates and guests.” What’s impressive about a Brand Ambassador like Stefanie is that you experience the brand and the passion behind it even before walking into the restaurant.
It may be the fact this blog is nearing two million hits or that CEOs are alerted to it by the marketing teams that Google blogs for corporate references. But everyone recognized as a Brand Ambassador here has been promoted within six months and they have great careers ahead. The credit goes to the Brand Ambassadors and the leaders who hire and develop them.
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Be Approachable — and You Can Improve Your Video Storytelling
April 29th, 2012
If you’re walk around during a shoot and you’re a good listener, people will tell you things. And you’ll get another angle on the story.
In the case of an annual event for Hackberry Creek — Taste of Hackberry — I thought my shoot was done. But when a resident said “You probably didn’t know I got this all started several years back,” I knew I had another angle on the video story. An angle onto itself. The interview was simple.
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Use Video to Reward Brands for Their Service
April 29th, 2012
It can be as simple as this. The more you know about a brand of anything, the wiser you’ll be as a consumer. And when you compare video to just text, you can decide which conveys the greater impact and credibility.
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An Important Tip for Your Videos
April 29th, 2012
Many videos fail because the creators miss this point. Take 46 seconds to watch this video:
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Testimonial Power
April 29th, 2012
Testimonials must ring true. Visual proof is very persuasive.
In this video I shot for the Hackberry Creek Homeowners Association, notice how the video supports the main point — the advantage of signing up as a vendor for the Taste of Hackberry.
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Capturing an Experience
April 29th, 2012
Use your best visual and audio elements.
In this project for the Hackberry Creek Homeowners Association, I tried to capture the best live music clips, then support them with moving images created through the Ken Burns effect. You’ll see how still images can capture memorable moments from what’s called Taste of Hackberry which brings vendors so residents can sample their food.
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Kids Make for Great Marketers
April 29th, 2012
Getting Into the Community is a Great Strategy.
Children’s Dental Centre of Irving participated in one such event — Taste of Hackberry — making it a fun experience for youngsters. And they learned a lot, too. And we learned from them.
This young lady comes across as an expert in my book while showing the value of Children’s Dental Centre of Irving, an AR&D Content Marketing client.
Priscilla Vigliante-Montgomery, who’s in charge of marketing for Children’s Dental Centre of Irving, not only oversees the strategy but also plays an active role in community involvement. By the way, are you brushing your tongue?
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Behind the Scenes of a Web Video Shoot
April 28th, 2012
Great producing and coaching make for great video storytelling.
Regent Ducas, AR&D’s President of our content marketing division, is one of the best. Watch Regent in action during this shoot for the Aztec Grill which is sold to upscale restaurants. And the testimonial toward the end is done with Executive Chef Chad Ward of the Mercury Grill, who’s prepared food at the White House.
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Video Story Telling for Ribbon Cutting
April 27th, 2012
Ribbon cuttings for new restaurants take a few seconds, so show the people and the food.
And don’t try to cram everything into one video. Think: One topic, one video For example, this is one of three videos for a new restaurant, Zeytin Mediterranean Grill. Two others featured the food. This shows the ribbon cutting, which was sponsored by the Irving Chamber of Commerce. It’s a way to welcome new members.
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