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	<title>Bob Kaplitz Blog</title>
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	<link>http://www.kaplitzblog.com</link>
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		<title>Multimedia Minutes:  Why Write Your Web Story First</title>
		<link>http://www.kaplitzblog.com/2010/03/16/multimedia-minutes-why-write-your-web-story-first/</link>
		<comments>http://www.kaplitzblog.com/2010/03/16/multimedia-minutes-why-write-your-web-story-first/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 23:49:26 +0000</pubDate>
		<dc:creator>Bob Kaplitz</dc:creator>
				<category><![CDATA[Multimedia Journalism]]></category>
		<category><![CDATA[Power Tools for TV Journalists]]></category>
		<category><![CDATA[TV news training]]></category>
		<category><![CDATA[broadcast journalism]]></category>
		<category><![CDATA[AR&D]]></category>
		<category><![CDATA[Audience Research]]></category>
		<category><![CDATA[Bob Kaplitz    ]]></category>
		<category><![CDATA[Kaplitz]]></category>
		<category><![CDATA[MMJ]]></category>
		<category><![CDATA[TV news]]></category>

		<guid isPermaLink="false">http://www.kaplitzblog.com/?p=2541</guid>
		<description><![CDATA[You can improve your TV storytelling if you write your Web version first, according to Washington, DC multimedia journalist Scott Broom. 

Yes, Scott is driving during the Skype interview, but he kept his eyes on the road.
More insights from Scott Broom:
Multimedia Minutes: The Key to Writing Better Package — Insights from a Major Market MMJ 
Multimedia Minutes: [...]]]></description>
			<content:encoded><![CDATA[<p>You can improve your TV storytelling if you write your Web version first, according to Washington, DC multimedia journalist Scott Broom. </p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/QVeATeVmt2Q&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/QVeATeVmt2Q&amp;hl=en_US&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Yes, Scott is driving during the Skype interview, but he kept his eyes on the road.</p>
<p>More insights from Scott Broom:</p>
<li><a title="Multimedia Minutes:  The Key to Writing Better Package — Insights from a Major Market MMJ" href="http://www.kaplitzblog.com/2010/03/11/multimedia-minutes-the-key-to-writing-better-packages/">Multimedia Minutes: The Key to Writing Better Package — Insights from a Major Market MMJ </a></li>
<li><a title="Multimedia Minutes:  Tips for Spot News Storytelling" href="http://www.kaplitzblog.com/2010/03/10/multimedia-minutes-tips-for-spot-news-storytelling/">Multimedia Minutes: Tips for Spot News Storytelling </a></li>
<p><strong>——————————–</strong></p>
<p><strong>From Professor Ken Kobre who teaches photojournalism at San Francisco State University:</strong></p>
<h3><a href="http://kobrechannel.blogspot.com/2009/10/free-tips-from-bob-kaplitzs-multimedia.html">Free Tips from Bob Kaplitz’s Multimedia Minutes</a></h3>
<div><a href="http://1.bp.blogspot.com/_AFCyHnWF0j8/Ss19tsyXa6I/AAAAAAAAAvE/EJuozeXW38c/s1600-h/kaplitz.jpg"><img id="BLOGGER_PHOTO_ID_5390102553102347170" src="http://1.bp.blogspot.com/_AFCyHnWF0j8/Ss19tsyXa6I/AAAAAAAAAvE/EJuozeXW38c/s200/kaplitz.jpg" border="0" alt="" /></a>We found a terrific resource for videojournalism instruction — and it’s free!</div>
<p><a href="http://www.ar-d.com/Bob-Kaplitz/">Bob Kaplitz            </a> is a principal and senior strategist for Audience Research &amp; Development (<a href="http://www.ar-d.com/">AR&amp;D</a>), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.</p>
<p>He’s created a slew of excellent short instructional videos that offer tips for improving <em>your</em> video. He offers these “<a href="http://www.kaplitzblog.com/">Multimedia Minutes</a>” on his blog.</p>
<p>What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.</p>
<p>It’s like having the teacher right there at your side, critiquing it as you watch.</p>
<p>Among his topics:</p>
<p>* How to Use a Hidden Camera<br />
* Creatively Shooting Your Own Standups<br />
* How to Take Control of a Story<br />
* The Most Important Word in Storytelling<br />
* So You Want to Save the Best for Last?<br />
* How to Spice Up a Story<br />
* How to Use Words Sparingly<br />
* Shooting Your Own Standups<br />
* How to Shoot a Story that’s Tough to Shoot<br />
* Asking Better Questions with Facts<br />
* How to Lure Viewers and Hold Them<br />
* Action-Reaction Approach to Strong Storytelling<br />
* From Ho-Hum to Engaging Storytelling<br />
* A Lesson Thanks to Jay Leno &amp; Kanye West</p>
<p>Visit <a href="http://www.kaplitzblog.com/">Kaplitz’s blog</a> for free videojournalism lessons from a pro.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kaplitzblog.com/2010/03/16/multimedia-minutes-why-write-your-web-story-first/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multimedia Minutes:  &#8220;Forget the Italian Shoes&#8221;</title>
		<link>http://www.kaplitzblog.com/2010/03/14/multimedia-minutes-forget-the-italian-shoes/</link>
		<comments>http://www.kaplitzblog.com/2010/03/14/multimedia-minutes-forget-the-italian-shoes/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 00:24:59 +0000</pubDate>
		<dc:creator>Bob Kaplitz</dc:creator>
				<category><![CDATA[Multimedia Journalism]]></category>
		<category><![CDATA[Power Tools for TV Journalists]]></category>
		<category><![CDATA[TV news training]]></category>
		<category><![CDATA[broadcast journalism]]></category>
		<category><![CDATA[AR&D]]></category>
		<category><![CDATA[Audience Research]]></category>
		<category><![CDATA[Bob Kaplitz    ]]></category>
		<category><![CDATA[Bob Kaplitz        ]]></category>
		<category><![CDATA[enterprise reporting]]></category>
		<category><![CDATA[Kaplitz]]></category>
		<category><![CDATA[multitasking]]></category>
		<category><![CDATA[Oklahoma TV news]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[TV news]]></category>
		<category><![CDATA[video training]]></category>

		<guid isPermaLink="false">http://www.kaplitzblog.com/?p=2515</guid>
		<description><![CDATA[Major market multimedia journalist Scott Broom says one of the &#8220;secrets&#8221; to great storytelling is &#8220;Forget the Italian shoes.&#8221;  I interviewed him via Skype between stories he was reporting and shooting for WUSA-TV/Washington, DC.

More insights from Scott Broom:
Multimedia Minutes: The Key to Writing Better Package — Insights from a Major Market MMJ 
Multimedia Minutes: Tips [...]]]></description>
			<content:encoded><![CDATA[<p>Major market multimedia journalist Scott Broom says one of the &#8220;secrets&#8221; to great storytelling is &#8220;Forget the Italian shoes.&#8221;  I interviewed him via Skype between stories he was reporting and shooting for WUSA-TV/Washington, DC.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ozb0twFCxX4&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/ozb0twFCxX4&amp;hl=en_US&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>More insights from Scott Broom:</p>
<li><a title="Multimedia Minutes:  The Key to Writing Better Package — Insights from a Major Market MMJ" href="http://www.kaplitzblog.com/2010/03/11/multimedia-minutes-the-key-to-writing-better-packages/">Multimedia Minutes: The Key to Writing Better Package — Insights from a Major Market MMJ </a></li>
<li><a title="Multimedia Minutes:  Tips for Spot News Storytelling" href="http://www.kaplitzblog.com/2010/03/10/multimedia-minutes-tips-for-spot-news-storytelling/">Multimedia Minutes: Tips for Spot News Storytelling </a></li>
<p><strong>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</strong></p>
<p><strong>From Professor Ken Kobre who teaches photojournalism at San Francisco State University:</strong></p>
<h3><a href="http://kobrechannel.blogspot.com/2009/10/free-tips-from-bob-kaplitzs-multimedia.html">Free Tips from Bob Kaplitz’s Multimedia Minutes</a></h3>
<div><a href="http://1.bp.blogspot.com/_AFCyHnWF0j8/Ss19tsyXa6I/AAAAAAAAAvE/EJuozeXW38c/s1600-h/kaplitz.jpg"><img id="BLOGGER_PHOTO_ID_5390102553102347170" src="http://1.bp.blogspot.com/_AFCyHnWF0j8/Ss19tsyXa6I/AAAAAAAAAvE/EJuozeXW38c/s200/kaplitz.jpg" border="0" alt="" /></a>We found a terrific resource for videojournalism instruction — and it’s free!</div>
<p><a href="http://www.ar-d.com/Bob-Kaplitz/">Bob Kaplitz        </a> is a principal and senior strategist for Audience Research &amp; Development (<a href="http://www.ar-d.com/">AR&amp;D</a>), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.</p>
<p>He’s created a slew of excellent short instructional videos that offer tips for improving <em>your</em> video. He offers these “<a href="http://www.kaplitzblog.com/">Multimedia Minutes</a>” on his blog.</p>
<p>What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.</p>
<p>It’s like having the teacher right there at your side, critiquing it as you watch.</p>
<p>Among his topics:</p>
<p>* How to Use a Hidden Camera<br />
* Creatively Shooting Your Own Standups<br />
* How to Take Control of a Story<br />
* The Most Important Word in Storytelling<br />
* So You Want to Save the Best for Last?<br />
* How to Spice Up a Story<br />
* How to Use Words Sparingly<br />
* Shooting Your Own Standups<br />
* How to Shoot a Story that’s Tough to Shoot<br />
* Asking Better Questions with Facts<br />
* How to Lure Viewers and Hold Them<br />
* Action-Reaction Approach to Strong Storytelling<br />
* From Ho-Hum to Engaging Storytelling<br />
* A Lesson Thanks to Jay Leno &amp; Kanye West</p>
<p>Visit <a href="http://www.kaplitzblog.com/">Kaplitz’s blog</a> for free videojournalism lessons from a pro.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kaplitzblog.com/2010/03/14/multimedia-minutes-forget-the-italian-shoes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multimedia Minutes: What Makes a Great Sweeps Story?</title>
		<link>http://www.kaplitzblog.com/2010/03/13/multimedia-minutes-what-to-do-for-sweeps/</link>
		<comments>http://www.kaplitzblog.com/2010/03/13/multimedia-minutes-what-to-do-for-sweeps/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 11:40:25 +0000</pubDate>
		<dc:creator>Bob Kaplitz</dc:creator>
				<category><![CDATA[Multimedia Journalism]]></category>
		<category><![CDATA[Power Tools for TV Journalists]]></category>
		<category><![CDATA[TV news training]]></category>
		<category><![CDATA[broadcast journalism]]></category>
		<category><![CDATA[AR&D]]></category>
		<category><![CDATA[Audience Research]]></category>
		<category><![CDATA[Bob Kaplitz    ]]></category>
		<category><![CDATA[enterprise reporting]]></category>
		<category><![CDATA[learning video]]></category>
		<category><![CDATA[multimedia journalist]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Sweeps planning]]></category>
		<category><![CDATA[targeted special reports]]></category>
		<category><![CDATA[TV news]]></category>
		<category><![CDATA[video training]]></category>

		<guid isPermaLink="false">http://www.kaplitzblog.com/?p=2507</guid>
		<description><![CDATA[“What makes a great sweeps story?” is a question on the minds of many multimedia journalists.  Here are ideas based on viewer research.

—————————————–
From Professor Ken Kobre who teaches photojournalism at San Francisco State University:
Free Tips from Bob Kaplitz’s Multimedia Minutes
We found a terrific resource for videojournalism instruction — and it’s free!
Bob Kaplitz     is a principal and senior [...]]]></description>
			<content:encoded><![CDATA[<p>“What makes a great sweeps story?” is a question on the minds of many multimedia journalists.  Here are ideas based on viewer research.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Lkosobqh7hA&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/Lkosobqh7hA&amp;hl=en_US&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>—————————————–</p>
<p>From Professor Ken Kobre who teaches photojournalism at San Francisco State University:</p>
<h3><a href="http://kobrechannel.blogspot.com/2009/10/free-tips-from-bob-kaplitzs-multimedia.html">Free Tips from Bob Kaplitz’s Multimedia Minutes</a></h3>
<div><a href="http://1.bp.blogspot.com/_AFCyHnWF0j8/Ss19tsyXa6I/AAAAAAAAAvE/EJuozeXW38c/s1600-h/kaplitz.jpg"><img id="BLOGGER_PHOTO_ID_5390102553102347170" src="http://1.bp.blogspot.com/_AFCyHnWF0j8/Ss19tsyXa6I/AAAAAAAAAvE/EJuozeXW38c/s200/kaplitz.jpg" border="0" alt="" /></a>We found a terrific resource for videojournalism instruction — and it’s free!</div>
<p><a href="http://www.ar-d.com/Bob-Kaplitz/">Bob Kaplitz    </a> is a principal and senior strategist for Audience Research &amp; Development (<a href="http://www.ar-d.com/">AR&amp;D</a>), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.</p>
<p>He’s created a slew of excellent short instructional videos that offer tips for improving <em>your</em> video. He offers these “<a href="http://www.kaplitzblog.com/">Multimedia Minutes</a>” on his blog.</p>
<p>What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.</p>
<p>It’s like having the teacher right there at your side, critiquing it as you watch.</p>
<p>Among his topics:</p>
<p>* How to Use a Hidden Camera<br />
* Creatively Shooting Your Own Standups<br />
* How to Take Control of a Story<br />
* The Most Important Word in Storytelling<br />
* So You Want to Save the Best for Last?<br />
* How to Spice Up a Story<br />
* How to Use Words Sparingly<br />
* Shooting Your Own Standups<br />
* How to Shoot a Story that’s Tough to Shoot<br />
* Asking Better Questions with Facts<br />
* How to Lure Viewers and Hold Them<br />
* Action-Reaction Approach to Strong Storytelling<br />
* From Ho-Hum to Engaging Storytelling<br />
* A Lesson Thanks to Jay Leno &amp; Kanye West</p>
<p>Visit <a href="http://www.kaplitzblog.com/">Kaplitz’s blog</a> for free videojournalism lessons from a pro.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kaplitzblog.com/2010/03/13/multimedia-minutes-what-to-do-for-sweeps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multimedia Minutes:  The Key to Writing Better Package &#8212; Insights from a Major Market MMJ</title>
		<link>http://www.kaplitzblog.com/2010/03/11/multimedia-minutes-the-key-to-writing-better-packages/</link>
		<comments>http://www.kaplitzblog.com/2010/03/11/multimedia-minutes-the-key-to-writing-better-packages/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 01:16:36 +0000</pubDate>
		<dc:creator>Bob Kaplitz</dc:creator>
				<category><![CDATA[Multimedia Journalism]]></category>
		<category><![CDATA[Power Tools for TV Journalists]]></category>
		<category><![CDATA[TV news training]]></category>
		<category><![CDATA[broadcast journalism]]></category>
		<category><![CDATA[AR&D]]></category>
		<category><![CDATA[Bob Kaplitz]]></category>
		<category><![CDATA[Bob Kaplitz    ]]></category>
		<category><![CDATA[Kaplitz]]></category>
		<category><![CDATA[learning video]]></category>
		<category><![CDATA[on-camera storytelling]]></category>
		<category><![CDATA[Scott Broom]]></category>
		<category><![CDATA[TV news]]></category>
		<category><![CDATA[video journalists]]></category>
		<category><![CDATA[video training]]></category>
		<category><![CDATA[Writing for the Web]]></category>

		<guid isPermaLink="false">http://www.kaplitzblog.com/?p=2503</guid>
		<description><![CDATA[What&#8217;s the key to writing better packages?  Is it writing the story first in your head?  We asked those questions via Skype to WUSA/Washington, DC multimedia journalist Scott Broom, who&#8217;s been on the cutting edge of the new technology.

You might enjoy some of Scott&#8217;s stories:
Multimedia Minutes: Storytelling Tips for Spot News 
Multimedia Minutes: Live Behind [...]]]></description>
			<content:encoded><![CDATA[<p>What&#8217;s the key to writing better packages?  Is it writing the story first in your head?  We asked those questions via Skype to WUSA/Washington, DC multimedia journalist Scott Broom, who&#8217;s been on the cutting edge of the new technology.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/QVeATeVmt2Q&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/QVeATeVmt2Q&amp;hl=en_US&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>You might enjoy some of Scott&#8217;s stories:</p>
<li><a title="Multimedia Minutes:  Storytelling Tips for Spot News" href="http://www.kaplitzblog.com/2010/02/23/multimedia-minutes-storytelling-tips-for-spot-news/">Multimedia Minutes: Storytelling Tips for Spot News </a></li>
<li><a title="Multimedia Minutes:  Live Behind the Wheel, Taking Technology to New Heights" href="http://www.kaplitzblog.com/2010/02/20/multimedia-minutes-live-behind-the-wheel-taking-technology-to-new-heights/">Multimedia Minutes: Live Behind the Wheel, Taking Technology to New Heights </a></li>
<p>Also, the Washington Post&#8217;s Howard Kurtz wrote about Scott in &#8220;In lean times, TV reporters must be jacks of all trades&#8221;:  <a href="http://www.washingtonpost.com/wp-dyn/content/article/2010/03/07/AR2010030702506.html">http://www.washingtonpost.com/wp-dyn/content/article/2010/03/07/AR2010030702506.html</a></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>From Professor Ken Kobre, who teaches photojournalism at San Francisco State University:</strong></p>
<h3><a href="http://kobrechannel.blogspot.com/2009/10/free-tips-from-bob-kaplitzs-multimedia.html">Free Tips from Bob Kaplitz’s Multimedia Minutes</a></h3>
<div><a href="http://1.bp.blogspot.com/_AFCyHnWF0j8/Ss19tsyXa6I/AAAAAAAAAvE/EJuozeXW38c/s1600-h/kaplitz.jpg"><img id="BLOGGER_PHOTO_ID_5390102553102347170" src="http://1.bp.blogspot.com/_AFCyHnWF0j8/Ss19tsyXa6I/AAAAAAAAAvE/EJuozeXW38c/s200/kaplitz.jpg" border="0" alt="" /></a>We found a terrific resource for videojournalism instruction — and it’s free!</div>
<p><a href="http://www.ar-d.com/Bob-Kaplitz/">Bob Kaplitz</a> is a principal and senior strategist for Audience Research &amp; Development (<a href="http://www.ar-d.com/">AR&amp;D</a>), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.</p>
<p>He’s created a slew of excellent short instructional videos that offer tips for improving <em>your</em> video. He offers these “<a href="http://www.kaplitzblog.com/">Multimedia Minutes</a>” on his blog.</p>
<p>What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you’re looking and listening to it.</p>
<p>It’s like having the teacher right there at your side, critiquing it as you watch.</p>
<p>Among his topics:</p>
<p>* How to Use a Hidden Camera<br />
* Creatively Shooting Your Own Standups<br />
* How to Take Control of a Story<br />
* The Most Important Word in Storytelling<br />
* So You Want to Save the Best for Last?<br />
* How to Spice Up a Story<br />
* How to Use Words Sparingly<br />
* Shooting Your Own Standups<br />
* How to Shoot a Story that’s Tough to Shoot<br />
* Asking Better Questions with Facts<br />
* How to Lure Viewers and Hold Them<br />
* Action-Reaction Approach to Strong Storytelling<br />
* From Ho-Hum to Engaging Storytelling<br />
* A Lesson Thanks to Jay Leno &amp; Kanye West</p>
<p>Visit <a href="http://www.kaplitzblog.com/">Kaplitz’s blog</a> for free videojournalism lessons from a pro.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kaplitzblog.com/2010/03/11/multimedia-minutes-the-key-to-writing-better-packages/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Multimedia Minutes:  Tips for Spot News Storytelling</title>
		<link>http://www.kaplitzblog.com/2010/03/10/multimedia-minutes-tips-for-spot-news-storytelling/</link>
		<comments>http://www.kaplitzblog.com/2010/03/10/multimedia-minutes-tips-for-spot-news-storytelling/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 00:55:17 +0000</pubDate>
		<dc:creator>Bob Kaplitz</dc:creator>
				<category><![CDATA[Multimedia Journalism]]></category>
		<category><![CDATA[Power Tools for TV Journalists]]></category>
		<category><![CDATA[TV news training]]></category>
		<category><![CDATA[broadcast journalism]]></category>
		<category><![CDATA[AR&D]]></category>
		<category><![CDATA[Audience Research]]></category>
		<category><![CDATA[Bob Kaplitz]]></category>
		<category><![CDATA[Kaplitz]]></category>
		<category><![CDATA[KSBY-TV]]></category>
		<category><![CDATA[learning video]]></category>
		<category><![CDATA[multimedia journalist]]></category>
		<category><![CDATA[multitasking]]></category>
		<category><![CDATA[on-camera storytelling]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[tv news research]]></category>
		<category><![CDATA[video journalist]]></category>

		<guid isPermaLink="false">http://www.kaplitzblog.com/?p=2493</guid>
		<description><![CDATA[Multimedia journalists frequently ask for tips to improve their spot news coverage.  Watch this strong example of storytelling from one of KSBY-TV&#8217;s newest MMJs.

Sharpen your skills as a multimedia journalist by watching learning videos under Recent Posts &#8212; fast becoming the largest library of MMJ learning videos on the planet.
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;
From Professor Ken Kobre who teaches photojournalism at San Francisco [...]]]></description>
			<content:encoded><![CDATA[<p>Multimedia journalists frequently ask for tips to improve their spot news coverage.  Watch this strong example of storytelling from one of KSBY-TV&#8217;s newest MMJs.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/lbML8F-C_Os&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/lbML8F-C_Os&amp;hl=en_US&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Sharpen your skills as a multimedia journalist by watching learning videos under Recent Posts &#8212; fast becoming the largest library of MMJ learning videos on the planet.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>From Professor Ken Kobre who teaches photojournalism at San Francisco State University:</p>
<h3><a href="http://kobrechannel.blogspot.com/2009/10/free-tips-from-bob-kaplitzs-multimedia.html">Free Tips from Bob Kaplitz&#8217;s Multimedia Minutes</a></h3>
<div><a href="http://1.bp.blogspot.com/_AFCyHnWF0j8/Ss19tsyXa6I/AAAAAAAAAvE/EJuozeXW38c/s1600-h/kaplitz.jpg"><img id="BLOGGER_PHOTO_ID_5390102553102347170" src="http://1.bp.blogspot.com/_AFCyHnWF0j8/Ss19tsyXa6I/AAAAAAAAAvE/EJuozeXW38c/s200/kaplitz.jpg" border="0" alt="" /></a>We found a terrific resource for videojournalism instruction &#8212; and it&#8217;s free!</div>
<p><a href="http://www.ar-d.com/Bob-Kaplitz/">Bob Kaplitz</a> is a principal and senior strategist for Audience Research &amp; Development (<a href="http://www.ar-d.com/">AR&amp;D</a>), a TV news marketing firm which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News.</p>
<p>He&#8217;s created a slew of excellent short instructional videos that offer tips for improving <em>your</em> video. He offers these &#8220;<a href="http://www.kaplitzblog.com/">Multimedia Minutes</a>&#8221; on his blog.</p>
<p>What makes them especially valuable is that Kaplitz uses actual footage from pros, and has annotated it with superimposed text that crisply points out the attributes and deficits of various aspects of the video and audio, as you&#8217;re looking and listening to it.</p>
<p>It&#8217;s like having the teacher right there at your side, critiquing it as you watch.</p>
<p>Among his topics:</p>
<p>* How to Use a Hidden Camera<br />
* Creatively Shooting Your Own Standups<br />
* How to Take Control of a Story<br />
* The Most Important Word in Storytelling<br />
* So You Want to Save the Best for Last?<br />
* How to Spice Up a Story<br />
* How to Use Words Sparingly<br />
* Shooting Your Own Standups<br />
* How to Shoot a Story that’s Tough to Shoot<br />
* Asking Better Questions with Facts<br />
* How to Lure Viewers and Hold Them<br />
* Action-Reaction Approach to Strong Storytelling<br />
* From Ho-Hum to Engaging Storytelling<br />
* A Lesson Thanks to Jay Leno &amp; Kanye West</p>
<p>Visit <a href="http://www.kaplitzblog.com/">Kaplitz&#8217;s blog</a> for free videojournalism lessons from a pro.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Multimedia Minutes:  &#8220;Secrets&#8221; to Help People Open Up on Camera</title>
		<link>http://www.kaplitzblog.com/2010/03/09/secrets-of-getting-people-to-open-up-on-camera/</link>
		<comments>http://www.kaplitzblog.com/2010/03/09/secrets-of-getting-people-to-open-up-on-camera/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 11:22:23 +0000</pubDate>
		<dc:creator>Bob Kaplitz</dc:creator>
				<category><![CDATA[Multimedia Journalism]]></category>
		<category><![CDATA[AR&D]]></category>
		<category><![CDATA[Audience Research]]></category>
		<category><![CDATA[Galen Culver]]></category>
		<category><![CDATA[Kaplitz]]></category>
		<category><![CDATA[KFOR]]></category>
		<category><![CDATA[MMJ]]></category>
		<category><![CDATA[multimedia journalist]]></category>
		<category><![CDATA[Oklahoma news]]></category>
		<category><![CDATA[Oklahoma TV news]]></category>
		<category><![CDATA[video journalist]]></category>

		<guid isPermaLink="false">http://www.kaplitzblog.com/?p=93</guid>
		<description><![CDATA[ 
 
 What impressed me about Galen Culver’s profile of a ten year old “Lil’ Rapper” from Oklahoma City was how open and comfortable the girl looked and talked on camera.
 
Galen, a multimedia journalist for KFOR-TV, has been producing &#8220;Is This a Great State or What!” since 1991.  He partners with me in the training of multimedia [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><strong style="mso-bidi-font-weight: normal;"> </strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><strong style="mso-bidi-font-weight: normal;"> </strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small; font-family: Arial;"><img class="alignleft size-full wp-image-94" title="galenculverrapgirlsmiling" src="http://www.kaplitzblog.com/wp-content/uploads/2009/03/galenculverrapgirlsmiling.jpg" alt="galenculverrapgirlsmiling" width="308" height="205" /> </span></strong><span style="font-size: small; font-family: Arial;">What impressed me about Galen Culver’s profile of a ten year old “Lil’ Rapper” from Oklahoma City was how open and comfortable the girl looked and talked on camera.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Galen, a multimedia journalist for KFOR-TV, has been producing &#8220;Is This a Great State or What!” since 1991.  He partners with me in the training of multimedia journalists at client stations.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small;"><span style="font-family: Arial;">What’s your “secret” for getting people to be so open and at ease on camera?</span></span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> There&#8217;s nothing like a one person crew to connect with the person you&#8217;re interviewing. It&#8217;s just you and your subject. I like the informality of just &#8216;coming over&#8217; to someone&#8217;s house, sharing a cup of coffee, talking things over. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Two or three people and a lot of equipment can feel like &#8216;company&#8217;. An MM journalist feels more like a friend dropping by. It&#8217;s more intimate. Great for good interviews.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">An MM journalist has all the power. For every great experience reporters and photographers have together there are probably an equal number of horror stories where someone you work with doesn&#8217;t know what they&#8217;re doing or care.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">They miss a shot or mangle the language or they&#8217;re just plain hard to be around. Working alone is a simpler process. You get what you need. You&#8217;re as creative as you want to be. You make the decisions. There&#8217;s more responsibility, no one else to blame when something goes wrong, but if you work hard then good things usually happen.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small;"><span style="font-family: Arial;">What’s your favorite experience?</span></span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Some of my favorite experiences as an MM journalist have come late at night or very early in the morning when I&#8217;ve felt as though no one else has ever done what I&#8217;m doing with my camera. No one else has ever captured this kind of moment or been here at this spot to take a picture. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Those experiences come through initiative alone. They don&#8217;t involve asking the desk to OK the overtime for a photographer or having to wait around for a reporter who didn&#8217;t feel the need to get up so early. It&#8217;s just me and hopefully a very interesting person to talk to and learn from. Those are the kinds of stories I recall most fondly.</span><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small; font-family: Arial;"> </span></strong><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small; font-family: Arial;"> <img class="alignleft size-full wp-image-95" title="galenculverwebsitephoto" src="http://www.kaplitzblog.com/wp-content/uploads/2009/03/galenculverwebsitephoto.jpg" alt="galenculverwebsitephoto" width="120" height="180" /></span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small;"><span style="font-family: Arial;">What’s most challenging?</span></span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small; font-family: Arial;"> </span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Physically, the MM journalist’s job can be demanding. There might not be anyone available to help carry equipment. On something like a downtown shoot, in a government building, or hospital it&#8217;s a long walk to and from the car. Shoulders and knees take a beating if you don&#8217;t have a luggage cart or someone nice enough to help you nearby.<span style="mso-spacerun: yes;">  </span>I carry a cart with my news unit for just such occasions.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Logistically, an MM journalist can find themselves at a numerical disadvantage when it comes to certain stories.<span style="mso-spacerun: yes;">  </span>Big events where there are lots of other two or three person crews are tough. There&#8217;s no way to compete with extra boots on the ground. Court stories can be especially challenging if you have to listen to testimony and try to get pictures at the same time. It can be done, but not as well as the traditional two person local TV crew.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Safety can also become an issue on certain stories. A one person crew is wise to have trusted escorts in certain neighborhoods or when door to door canvassing. I try to keep a police officer in sight when covering spot news, and there have been instances where the police have cleared a crime scene and I refused to shoot anything because I was concerned for my safety.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Writing, shooting, editing is more difficult in many day to day instances. It can take longer especially if you&#8217;re on a learning curve but it&#8217;s not as hard as it used to be and it&#8217;s never been impossible.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Personally, I have to make a special effort to stay connected with the rest of the newsroom.<span style="mso-spacerun: yes;">  </span>Working alone, there are times when I miss the camaraderie good reporters have with good photographers. I&#8217;m usually the last to hear good &#8217;scuttlebutt&#8217;.  As the only MM journalist in the shop it&#8217;s easy to become the forgotten man.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small;"><span style="font-family: Arial;">More About Galen</span></span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="mso-bidi-font-weight: bold;"><span style="font-size: small;"><span style="font-family: Arial;">In 1991, Galen began a unique assignment to find and showcase amazing Oklahoma sights and stories. Since that time the &#8220;Is This a Great State or What!&#8221; segment has aired nearly every Monday, Wednesday, and Friday on various NewsChannel 4 broadcasts.</span></span></span> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="mso-bidi-font-weight: bold;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Prior to joining NewsChannel 4, Galen worked as a reporter, photographer and weekend anchor in Fort Smith, Arkansas. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">He broke into the television business a reporter and photographer in Missoula, Montana. Galen earned his degree in Journalism and Communications from Washington State University.<br />
</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Galen has received many photojournalism accolades including the Western Heritage Award from the National Cowboy and Western Heritage Museum in Oklahoma City. His coverage of the first Gulf War won an Oklahoma Associated Press Award for Best General Reporting.<br />
</span></p>
<div><span style="font-size: small; font-family: Arial;"> </span></div>
<div><span style="font-size: small; font-family: Arial;"> </span></div>
<div><span style="font-size: small; font-family: Arial;"> </span></div>
<div><span style="font-size: small; font-family: Arial;"></span></div>
<p><span style="font-size: small; font-family: Arial;"></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;">Galen is married to NewsChannel 4 anchor and producer Tara Blume. They and their Oklahoma born daughters, Evelyn and Holly, live in Oklahoma City.</p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;">Sharpen your skills as a multimedia journalist by watching the short videos listed under Recent Posts.  It&#8217;s fast becoming the largest library of MMJ learning videos in the world. </p>
<p> </p>
<p></span></p>
]]></content:encoded>
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		<item>
		<title>Multimedia Minutes:  Showing You&#8217;re Fair and Accurate</title>
		<link>http://www.kaplitzblog.com/2010/03/07/multimedia-minutes-showing-youre-fair-and-accurate/</link>
		<comments>http://www.kaplitzblog.com/2010/03/07/multimedia-minutes-showing-youre-fair-and-accurate/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 12:12:14 +0000</pubDate>
		<dc:creator>Bob Kaplitz</dc:creator>
				<category><![CDATA[Multimedia Journalism]]></category>
		<category><![CDATA[Power Tools for TV Journalists]]></category>
		<category><![CDATA[TV news training]]></category>
		<category><![CDATA[broadcast journalism]]></category>
		<category><![CDATA[AR&D]]></category>
		<category><![CDATA[Bob Kaplitz]]></category>
		<category><![CDATA[fair and accurate]]></category>
		<category><![CDATA[unbiased reporting]]></category>
		<category><![CDATA[videography]]></category>

		<guid isPermaLink="false">http://www.kaplitzblog.com/?p=2479</guid>
		<description><![CDATA[ 
Viewers don’t think TV news people report fairly and accurately.  So how can you set yourself apart?  

Improve your skills as a multimedia media journalist by watching the learning videos under Recent Posts — fast becoming the largest library of such videos on the planet.
]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Arial;"><span style="color: black;">Viewers don’t think TV news people report fairly and accurately.<span style="mso-spacerun: yes;">  </span>So how can you set yourself apart?</span> </span></span> </p>
<p><object width="640" height="385" data="http://www.youtube.com/v/cdg95DolLMw&amp;hl=en_US&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/cdg95DolLMw&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black;"><span style="font-family: Arial; font-size: small;">Improve your skills as a multimedia media journalist by watching the learning videos under Recent Posts — fast becoming the largest library of such videos on the planet.</span></span></p>
]]></content:encoded>
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		<item>
		<title>Multimedia Minutes:  How to Shoot Your Own Stand-Ups</title>
		<link>http://www.kaplitzblog.com/2010/02/26/multimedia-minutes-how-to-shoot-your-own-stand-ups-2/</link>
		<comments>http://www.kaplitzblog.com/2010/02/26/multimedia-minutes-how-to-shoot-your-own-stand-ups-2/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 02:59:15 +0000</pubDate>
		<dc:creator>Bob Kaplitz</dc:creator>
				<category><![CDATA[Multimedia Journalism]]></category>
		<category><![CDATA[Power Tools for TV Journalists]]></category>
		<category><![CDATA[TV news training]]></category>
		<category><![CDATA[broadcast journalism]]></category>
		<category><![CDATA[AR&D]]></category>
		<category><![CDATA[Audience Research]]></category>
		<category><![CDATA[Bob Kaplitz]]></category>
		<category><![CDATA[Bob Kaplitz    ]]></category>
		<category><![CDATA[doing more with less]]></category>
		<category><![CDATA[Galen Culver]]></category>
		<category><![CDATA[standups]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[video journalists]]></category>
		<category><![CDATA[video training]]></category>

		<guid isPermaLink="false">http://www.kaplitzblog.com/?p=2472</guid>
		<description><![CDATA[
Here’s how to shoot your own stand-ups.  Tips from an MMJ who does just that.�


Become the best at your craft.  Learn from the Recent Posts to the right.  Watch what’s fast becoming the planet’s largest collection of multimedia training videos.
]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial; color: black;"><span style="font-size: small;"><br />
Here’s how to shoot your own stand-ups.<span style="mso-spacerun: yes;">  </span>Tips from an MMJ who does just that.</span>�<br />
</span><br />
<object width="560" height="340" data="http://www.youtube.com/v/OAieab11zoU&amp;hl=en_US&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/OAieab11zoU&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<div><span style="font-family: Arial; color: black;"><span style="font-size: small;"><span style="font-family: Arial; color: black;">Become the best at your craft.<span style="mso-spacerun: yes;">  </span>Learn from the Recent Posts to the right.<span style="mso-spacerun: yes;">  </span>Watch what’s fast becoming the planet’s largest collection of multimedia training videos.</span></span></span><span style="font-family: Arial; color: black;"><span style="font-size: small;"><span style="font-family: Arial; color: black;"></span></span></span></div>
]]></content:encoded>
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		</item>
		<item>
		<title>Multimedia Minutes:  The Power of Show-and-Tell</title>
		<link>http://www.kaplitzblog.com/2010/02/25/multimedia-minutes-the-power-of-show-and-tell/</link>
		<comments>http://www.kaplitzblog.com/2010/02/25/multimedia-minutes-the-power-of-show-and-tell/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 07:10:31 +0000</pubDate>
		<dc:creator>Bob Kaplitz</dc:creator>
				<category><![CDATA[Multimedia Journalism]]></category>
		<category><![CDATA[Power Tools for TV Journalists]]></category>
		<category><![CDATA[TV news training]]></category>
		<category><![CDATA[broadcast journalism]]></category>
		<category><![CDATA[AR&D]]></category>
		<category><![CDATA[Audience Research]]></category>
		<category><![CDATA[Bob Kaplitz]]></category>
		<category><![CDATA[doing more with less]]></category>
		<category><![CDATA[enterprise reporting]]></category>
		<category><![CDATA[Fact Finder]]></category>
		<category><![CDATA[Marc Schollett]]></category>
		<category><![CDATA[multimedia journalist]]></category>

		<guid isPermaLink="false">http://www.kaplitzblog.com/?p=2465</guid>
		<description><![CDATA[ 
When you make calls on multiple story ideas — even if just to leave voicemail messages — you benefit over the next couple of days with just the right people and information you need.  That’s what multimedia journalist and anchor Marc Schollett finds.  Here’s an example he enterprised, shot, reported, edited, anchored, and posted on the Web site for [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; font-size: small;">When you make calls on multiple story ideas <span style="font-family: Arial; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">— </span>even if just to leave voicemail messages <span style="font-family: Arial; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">— </span>you benefit over the next couple of days with just the right people and information you need.<span style="mso-spacerun: yes;">  </span>That’s what multimedia journalist and anchor Marc Schollett finds.<span style="mso-spacerun: yes;">  </span>Here’s an example he enterprised, shot, reported, edited, anchored, and posted on the Web site for his Traverse City, Michigan station.</span> </p>
<p><object width="560" height="340" data="http://www.youtube.com/v/KFwNCSwHlbE&amp;hl=en_US&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/KFwNCSwHlbE&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; font-size: small;">Become more valuable as a multimedia journalist by watching the videos under <em>Recent Posts</em> — fast becoming the largest library of multimedia learning videos in the world.</span></p>
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			<wfw:commentRss>http://www.kaplitzblog.com/2010/02/25/multimedia-minutes-the-power-of-show-and-tell/feed/</wfw:commentRss>
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		<title>Multimedia Minutes:  Storytelling Tips for Spot News</title>
		<link>http://www.kaplitzblog.com/2010/02/23/multimedia-minutes-storytelling-tips-for-spot-news/</link>
		<comments>http://www.kaplitzblog.com/2010/02/23/multimedia-minutes-storytelling-tips-for-spot-news/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 02:54:30 +0000</pubDate>
		<dc:creator>Bob Kaplitz</dc:creator>
				<category><![CDATA[Multimedia Journalism]]></category>
		<category><![CDATA[Power Tools for TV Journalists]]></category>
		<category><![CDATA[TV news training]]></category>
		<category><![CDATA[broadcast journalism]]></category>
		<category><![CDATA[multimedia journalist]]></category>
		<category><![CDATA[Scott Broom]]></category>
		<category><![CDATA[Washington DC news]]></category>

		<guid isPermaLink="false">http://www.kaplitzblog.com/?p=2460</guid>
		<description><![CDATA[ 
Spot news tests the best of multimedia journalists.  See strong elements in this story reported by Scott Broom from a disaster area. 

Perfect your craft.  Check out one of the fastest growing multimedia journalist video training libraries in the world under Recent Posts to the right.
]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; font-size: small;">Spot news tests the best of multimedia journalists.<span style="mso-spacerun: yes;">  </span>See strong elements in this story reported by Scott Broom from a disaster area.</span> </p>
<p><object width="560" height="340" data="http://www.youtube.com/v/kzSIqvbUh74&amp;hl=en_US&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/kzSIqvbUh74&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; font-size: small;">Perfect your craft.<span style="mso-spacerun: yes;">  </span>Check out one of the fastest growing multimedia journalist video training libraries in the world under Recent Posts to the right.</span></p>
]]></content:encoded>
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