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The Premier Local Media Strategy Company July 29, 2010
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Bob Kaplitz Blog

  • Multimedia Minutes: How to Avoid Missing Key Elements in Your Story

    July 17th, 2010

    Question:  How can we avoid missing key elements in stories?

    Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »

  • Multimedia Minutes: A Different Kind of 3D

    July 17th, 2010

    What drives ratings?

    Many factors are responsible.  We boiled down what it takes on the content side.  What you need to know:

    Your brand of journalism has to be obvious and have meaning for viewers.  So how do you make that happen?  It comes down to 3D’s.

    • You need to know the content Drivers for your market — like asking tough questions, holding people accountable for where tax money goes.
    • The Difference between your product and your competition’s has to be huge so viewers see it.
    • Delivery:  You need to consistently differ on the above.  You can’t tell viewers they watched the “wrong newscast.”

    Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »

  • Multimedia Minutes: Robin Wojtanik on Her Ratings Success

    July 16th, 2010

    How did this news director take her station to first in news for the first time in more than a decade?

    KEPR-TV (Tri-Cities, WA) news director Robin Wojtanik speaks about her management approach in this telephone interview.

    Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »

  • Multimedia Minutes: Watchdog Looking Out for Waste

    July 16th, 2010

    Another strong example of proactive journalism, making the reporter and the newscast uniquely valuable. 

    Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »

  • Multimedia Minutes: What Does Your Website Say About You?

    July 16th, 2010

    Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »

  • Multimedia Minutes: Overcoming Big Challenges

    July 16th, 2010

    How do you overcome big challenges in the field?

    KVOA-TV (Tucson) MMJ Jeff Westlake shares his story, which you can see below.

    This story was a little challenging in the way of including a real person.

    No one in the area was worried about their trees or had trouble with them in the past. So, I went to a local Home Depot store where people shop for their homes where, fortunately, I found a man who knows a little about trees and Southern Arizona’s monsoon weather. It worked out.

    Aside from that, it was fun. I did make one mistake by double punching the record button on a valueable piece of video, the tree stakes. With hind sight in mind, I should of shot more.

    Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »

  • Multimedia Minutes: You Can Learn Alot by Watching Molly’s Storytelling

    July 15th, 2010

    This story delivers on key elements from the get-go.  Watch.

    Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »

  • Multimedia Minutes: Avoid Those Awkward Two-Shots

    July 14th, 2010

    Do your two-shots leave an anchor on camera looking like he shouldn’t be there?  You’re not alone.  Here’s a solution.

    Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »

  • Multimedia Minutes: Make “Next” Really “Next”

    July 14th, 2010

    Don’t say, “Coming up next,” unless you mean it.  Watch.

    Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »

  • Multimedia Minutes: Weather Timecast

    July 14th, 2010

    Viewers want to know what the temperature is going to be at certain times — like when they plan to be outside.  Here’s one powerful way to visualize it.

    Posted in Multimedia Journalism, TV news training, broadcast journalism | No Comments »

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  • Recent Posts

    • Multimedia Minutes: Covering a Hard-to-Cover Story
    • Multimedia Minutes: Finding “Real People”
    • Multimedia Minutes: Overcoming Challenges — Finding a “Real Person”
    • Multimedia Minutes: Showcasing Your Competitive Edge
    • Multimedia Minutes: What the Most Successful News Operations have in Common
    • Multimedia Minutes: Softballs Can Save Boring Video
    • Multimedia Minutes: Creative Stand-Ups
    • Multimedia Minutes: Anchor as Chief Journalist
    • Multimedia Minutes: What Comes to Mind When People Hear Your Name?
    • Multimedia Minutes: Example of Defining Moment
    • Multimedia Minutes: How to Avoid Missing Key Elements in Your Story
    • Multimedia Minutes: A Different Kind of 3D
    • Multimedia Minutes: Robin Wojtanik on Her Ratings Success
    • Multimedia Minutes: Watchdog Looking Out for Waste
    • Multimedia Minutes: What Does Your Website Say About You?
  • About Bob

    Bob Kaplitz is a principal and Senior Station Strategist for AR&D, which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News and recognition by RTNDA as Best TV Investigative Reporter in the U.S. and Canada. He's consulted TV stations and media groups in markets including Los Angeles, San Francisco, Atlanta, Detroit, Cleveland and has spoken abroad in cities as far flung as Sydney, Australia and Hong Kong.

    Bob also lectures on international advertising and new media to MBA students at the University of Dallas Graduate School of Management. The Dean of the business school recognized him multiple times for excellence in teaching.

    He’s also spoken on viewer behavior to the National Press Photographers Association, the National Association of Broadcasters, and the National Academy of Television Arts & Sciences.

    He’s also served as vice president of new media for the DFW American Marketing Association where he pioneered the creation of video interviews with some of the country’s leading marketers.

    He’s author of Creating Execution Superstars with Budgets Cut to the Bone — a 160 page handbook for thriving in the downsized economy. Bob Dotson, national correspondent for NBC News' Today Show calls the book "a roadmap to better times."

    Bob has been nominated several years in a row by the DFW Interactive Marketing Association to judge some of the country’s most innovative marketing campaigns.

    Bob shot and produced a short movie, Save a Treasured Home, to help preserve a Dallas landmark designed and built by a disciple of the famed architect Frank Lloyd Wright.

    Bob studied journalism and marketing at the acclaimed Syracuse University’s Newhouse School of Public Communications where he received a Masters degree which followed a degree in psychology. One of his mentors was Dan Rather.

    He’s also studied innovation at the Center for Creative Leadership and was certified as an Innovation Leader at Synectics, a global consulting business that helps businesses create breakthrough ideas.

    He’s written articles on news management for Electronic Media and media reviews for the Dallas Morning News.

    He’s conducted global webinars for a London-based firm specializing in international marketing solutions. At their Los Angeles conference for marketing executives, Bob was rated as one of their top speakers.

    Bob has advised a remarkable range of people on building personal brands, which is important to everyone’s success. They range from network correspondents to the Tony Award winning star of the Broadway hit Jersey Boys to a notorious girlfriend of President Clinton to Princess Diana’s former chef at the Royal Palace.

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