Bob Kaplitz Blog

Multimedia Minutes: Weather Timecast

July 14th, 2010

Viewers want to know what the temperature is going to be at certain times — like when they plan to be outside. Here’s one powerful way to visualize it.

Posted in Multimedia Journalism, TV news training, broadcast journalism | No Comments »
Multimedia Minutes: What are You Doing This Weekend?

July 14th, 2010

Viewers appreciate stations that inform them about weekend activities. Watch this weekend preview.

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »
Multimedia Minutes: So Hard for Managers to Do — But So Valuable

July 14th, 2010

Newspeople tell us they can’t possibly get enough feedback from managers. Here’s an example of an email, which compliments feedback through one-on-one’s, staff meetings, and sharing examples via email:

Despite being very short-handed in the producer pod, our newscasts got off to strong starts:

Specifically, the 5:

·       Top teases were written to specifically set out coverage apart.

·       In the tease, you showcased your anchor’s contribution and how she dug deeper with “Find out what I discovered about window bars…and why the experts say you could be safer without them. If I were a parent, I’m definitely watching this story.·       Liz included all the steps she took to get the information, and because she knew the material, her delivery was especially strong. Good Fact Finder.

·       Marci asked great follow-up questions to get to the patient safety issue, and she included her questions.Specifically, the 5:30:

·       Jerry delivered hard-to-get information about what local employers are doing in his Road to Recovery Job Index. Good use of graphics to underscore the months we’ve been tracking these trends.

·       He also revealed important information on local employers passing along health care costs. ·       Ken captured the impact of tough times and the heat on a troubled Albany neighborhood, and one man’s crusade to help.

Keep up the good work.

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Multimedia Minutes: Learn from a Master Interviewer Part 2

July 13th, 2010

How do your interview techniques compare to these?

See the first part: Multimedia Minutes: Learn from a Master Interviewer

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | 2 Comments »
Multimedia Minutes: Wow! Engaging On-Camera Storytelling with Flip Cam

July 13th, 2010

You can put it in your market and engage viewers with it. Watch the power of a Flip Cam.

No, this is no substitute for your camera with a tripod, but there’s no beating it or iPhones when it comes to certain situations.

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »
Multimedia Minutes: Learn from a Master Interviewer

July 10th, 2010

Learn from a master interviewer.

He’s John Ralston at News 3 in Las Vegas. I edited down a couple of the answers to save you time.

Multimedia Minutes: Learn from a Master Interviewer Part 2

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | 1 Comment »
Multimedia Minutes: Promoting Weather Spotters

July 10th, 2010

How do you promote your Weather Spotters? Here’s an example.

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »
This Story Fell Short. Learn Why.

July 10th, 2010

This story fell short. Learn why.

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »
Multimedia Minutes: Reach Out and Grab Viewers

July 10th, 2010

Reach out and grab viewers, get story ideas from a hotline.

These are just two of several strong storytelling elements in this example.

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »
Multimedia Minutes: Can You Do Too Many Standups in a Story?

July 10th, 2010

Can you do too many standups in a story? Watch this, and judge for yourself.

For many, this story worked well. The on camera storytelling helped viewers better understand the information.

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »

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About Bob

Bob Kaplitz is a principal and Senior Station Strategist for AR&D, which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News and recognition by RTNDA as Best TV Investigative Reporter in the U.S. and Canada. He's consulted TV stations and media groups in markets including Los Angeles, San Francisco, Atlanta, Detroit, Cleveland and has spoken abroad in cities as far flung as Sydney, Australia and Hong Kong.

Bob also lectures on international advertising and new media to MBA students at the University of Dallas Graduate School of Management. The Dean of the business school recognized him multiple times for excellence in teaching.

He’s also spoken on viewer behavior to the National Press Photographers Association, the National Association of Broadcasters, and the National Academy of Television Arts & Sciences.

He’s also served as vice president of new media for the DFW American Marketing Association where he pioneered the creation of video interviews with some of the country’s leading marketers.

He’s author of Creating Execution Superstars with Budgets Cut to the Bone — a 160 page handbook for thriving in the downsized economy. Bob Dotson, national correspondent for NBC News' Today Show calls the book "a roadmap to better times."

Bob has been nominated several years in a row by the DFW Interactive Marketing Association to judge some of the country’s most innovative marketing campaigns.

Bob shot and produced a short movie, Save a Treasured Home, to help preserve a Dallas landmark designed and built by a disciple of the famed architect Frank Lloyd Wright.

Bob studied journalism and marketing at the acclaimed Syracuse University’s Newhouse School of Public Communications where he received a Masters degree which followed a degree in psychology. One of his mentors was Dan Rather.

He’s also studied innovation at the Center for Creative Leadership and was certified as an Innovation Leader at Synectics, a global consulting business that helps businesses create breakthrough ideas.

He’s written articles on news management for Electronic Media and media reviews for the Dallas Morning News.

He’s conducted global webinars for a London-based firm specializing in international marketing solutions. At their Los Angeles conference for marketing executives, Bob was rated as one of their top speakers.

Bob has advised a remarkable range of people on building personal brands, which is important to everyone’s success. They range from network correspondents to the Tony Award winning star of the Broadway hit Jersey Boys to a notorious girlfriend of President Clinton to Princess Diana’s former chef at the Royal Palace.
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