Bob Kaplitz Blog

Multimedia Minutes: Anchor Perspective

August 14th, 2010

Viewers value anchors who provide perspective.

Several MMJs tell us their goal is anchor one day, so what do they need to know beyond developing a strong delivery? Do something that will help you down the road as an anchor, but right now as an MMJ. Add perspective as you see in this simple example.

Posted in TV news training, broadcast journalism | No Comments »
Multimedia Minutes: “How Safe is My Neighborhood?”

August 14th, 2010

You frustrate viewers when you simply report “crime is up.”

They want to know about their neighborood, not just overall figures. That’s why more stations show neighborhood maps as part of Crimetracker reports.

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »
Multimedia Minutes: So-called “Stand-Up Turn” Made Easy

August 13th, 2010

A twist on stand-ups. A client calls it the “Stand-up Turn.”

Watch it in this story by anchor/MMJ/assistant news director at KIMA-TV (Yakima) David Klugh. His walking out of the frame into a new shot makes for easy, jump cut free editing and strong visual storytelling.

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »
Multimedia Minutes: More Tips to Overcome Challenges

August 12th, 2010

Learn the four most crucial elements of structuring a story.

Listen in on this second part of AR&D’s webinar for multimedia journalists that I moderated with Ryan Simms of KIMA-TV in Yakima.

For the first part, click: Multimedia Minutes: Insights from the MMJ Webinar

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Multimedia Minutes: Insights from the MMJ Webinar

August 11th, 2010

“How did you do that stand-up?” was the question.

Hear insights from KIMA-TV (Yakima) MMJ Ryan Simms on his clever on-camera stand-ups. Assistant ND David Klugh and ND Robin Wojtanik nominated Ryan for the webinar because of his innovative approaches. For example, for on-camera storytelling on the road, he set up a camera on the backseat, using a battery to keep it in place.

Listen in on the first few minutes of the national webinar here, then watch one of Ryan’s stories by clicking on the link that follows.

See the story Ryan and participants talked about. Click on this link:

Multimedia Minutes: Strong On-Camera Storytelling

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | 1 Comment »
Multimedia Minutes: Taking Action for Your Viewers Fast

August 10th, 2010

Whatever your brand of journalism, the faster viewers see it, the better.

Otherwise, you get stuck in a Sea of Sameness. Here’s a good example of a station delivering on its brand immediately.

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »
Multimedia Minutes: Putting a Face on a Gang Story

August 8th, 2010

Most stories about gangs leave out one main element — a gang member.

See how this reporter took the extra steps, digging into the growing problem of gangs. To give you sufficient time to read some of my comments, I built in several pauses. So the video stops and starts at certain points.

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »
Multimedia Minutes: Engaging Visual Storytelling

August 7th, 2010

This story engages and moves fast.

First, see how it aired, then watch it with my comments at the bottom of the screen.

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »
Multimedia Minutes: “Oh No, Just Wallpaper Video to Work With”

August 5th, 2010

This story was very short on visuals.

Yet KVAL’s (Eugene, OR) Kelly Koopmans brought it to life. Watch how she did it.

Kelly’s news director Jenny Kuglin has been emphazing: “Avoid wallpaper video. Look for opportunities for on-camera storytelling with creative show-and-tell.”

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | No Comments »
Multimedia Minutes: Strong On-Camera Storytelling

August 4th, 2010

“Show us a good example of visual storytelling with a creative stand-up” is a frequent request we receive.

Here’s one that KIMA (Yakima) assistant news director David Klugh is especially proud of. David says multimedia journalist Ryan Simms has been a quick learner — especially when it comes to on-camera storytelling.

You’ll find many good examples of visual storytelling here.

Posted in Multimedia Journalism, Power Tools for TV Journalists, TV news training, broadcast journalism | 1 Comment »

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About Bob

Bob Kaplitz is a principal and Senior Station Strategist for AR&D, which he joined in 1980 after a distinguished career in broadcast journalism, which included reports on the CBS Evening News and recognition by RTNDA as Best TV Investigative Reporter in the U.S. and Canada. He's consulted TV stations and media groups in markets including Los Angeles, San Francisco, Atlanta, Detroit, Cleveland and has spoken abroad in cities as far flung as Sydney, Australia and Hong Kong.

Bob also lectures on international advertising and new media to MBA students at the University of Dallas Graduate School of Management. The Dean of the business school recognized him multiple times for excellence in teaching.

He’s also spoken on viewer behavior to the National Press Photographers Association, the National Association of Broadcasters, and the National Academy of Television Arts & Sciences.

He’s also served as vice president of new media for the DFW American Marketing Association where he pioneered the creation of video interviews with some of the country’s leading marketers.

He’s author of Creating Execution Superstars with Budgets Cut to the Bone — a 160 page handbook for thriving in the downsized economy. Bob Dotson, national correspondent for NBC News' Today Show calls the book "a roadmap to better times."

Bob has been nominated several years in a row by the DFW Interactive Marketing Association to judge some of the country’s most innovative marketing campaigns.

Bob shot and produced a short movie, Save a Treasured Home, to help preserve a Dallas landmark designed and built by a disciple of the famed architect Frank Lloyd Wright.

Bob studied journalism and marketing at the acclaimed Syracuse University’s Newhouse School of Public Communications where he received a Masters degree which followed a degree in psychology. One of his mentors was Dan Rather.

He’s also studied innovation at the Center for Creative Leadership and was certified as an Innovation Leader at Synectics, a global consulting business that helps businesses create breakthrough ideas.

He’s written articles on news management for Electronic Media and media reviews for the Dallas Morning News.

He’s conducted global webinars for a London-based firm specializing in international marketing solutions. At their Los Angeles conference for marketing executives, Bob was rated as one of their top speakers.

Bob has advised a remarkable range of people on building personal brands, which is important to everyone’s success. They range from network correspondents to the Tony Award winning star of the Broadway hit Jersey Boys to a notorious girlfriend of President Clinton to Princess Diana’s former chef at the Royal Palace.
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