• Content Marketing: The Power of Story

    October 1st, 2011

    How do you tell a visual story in a short amount of time?

    For our client, The Four Seasons Resort and Club in Dallas, we profiled a couple enjoying the hotel during a major golf tournament.  And enjoy they did.  You’ll notice that to illustrate their experience, we edited down the soundbites as much as possible while communicating their story — and their joy.

    You might consider this a combination of a testimonial and one couple’s holiday at the resort.

     
    Learn more about the power of story through content marketing by contacting us. Bob Kaplitz, senior vice president for content marketing, bkaplitz@ar-d.com

    Posted in Bob Kaplitz video, content marketing, Social Media Video, Web Video | No Comments »

  • Before You Do Your Next Video: Five Keys to Getting Comfortable on Camera

    September 30th, 2011

    Here’s the live national webinar I conducted for a company specializing in video email marketing.  You’ll also see a a video critique I produced for one of the company’s clients.  Click on this link:

    http://www.bombbomb.com/webinar/video-tips-comfortable-on-camera.php

    We’ve recommended this company to our clients because it’s relatively inexpensive and effective for video email campaigns.  Of course, you should judge for yourself and compare to competitors.

    Posted in Social Media, Social Media Video, Web Video | No Comments »

  • Content Marketing 101: What is it?

    September 25th, 2011

    What is  content marketing? You may have some idea, but it’s important you enjoy a deep understanding of it because of its impact on traditional marketing.

    Posted in Social Media, Social Media Video | No Comments »

  • Content Marketing: Why You Need a Branded YouTube Channel

    September 24th, 2011

    You’re missing out if you lack a branded YouTube channel.

    First, it’s your channel.  Your way to connect with clients and prospects.  People will subscribe if you deliver value.

    Also, since Google owns YouTube and YouTube is the second most popular search engine, people will find you here.  This represents a huge opportunity beyond your website.  In fact, consider each video a website because you can optimize it for search engines on your own or with our help.

    And, of course, you’re leveraging the power of video.  After all, with your own channel you are, in effect, your own media company.  Only a few businesses are realizing the power of this concept coupled with a social media video marketing strategy to get your story out.  Don’t get left out.

    This is just the beginning of a YouTube channel for our client Medi-Weightloss Clinics to help them communicate their point of difference:  The only weightloss clinic supervised by a medical doctor.

    If you have questions about developing a content marketing strategy, contact us.

    Bob Kaplitz, Senior Vice President for Content Marketing

    bkaplitz@ar-d.com

    Posted in Social Media, Social Media Video | No Comments »

  • Content Marketing: Make It Easy for Consumers

    September 20th, 2011

    We notice many companies are blowing opportunities to leverage the value of a QR or Quick Response codes. The customized codes AR&D creates for clients, as you’ll see for yourself if you scan these, lead to a mobilized web page, below.

    As you can see, these are much easier to view compared to a web site, which is difficult to see and navigate on a cell phone.  Also, look at the choices these mobilized web site provide users.  Contact us with your questions about how use QR codes and mobilized web sites as part of your content marketing video strategy.

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    Posted in Social Media, Social Media Video | No Comments »

  • The Winner in Full Engagement

    September 19th, 2011

    Of the more than 700 videos on my YouTube channel, this one engages viewers best.

    What’s the secret?  What can Content Marketers learn? Perhaps it’s a peer-to-peer message from a youngster who wants to keep other youngsters safe on Facebook. There’s a connection. And the information is relevant and valuable to viewers. There’s virtually no tune-out, which is natural for the vast majority of videos.

    If you wonder why the low score at the end, it has nothing to do with Tara, her delivery, or the information.  It’s simply where the credits run.

    Who’s Tara?  I met her mom when taking a software lesson.  When she found out about my work, she asked if I could help her help her daughter conceive of a video.  “Sure,” I said.  “What about how kids her age can stay save on Facebook?”  That became the project.

    Here’s the video:

     

     

    Posted in Social Media, Social Media Video | No Comments »

  • Content Marketing: The Hardest Thing to Do on Camera Is…

    September 19th, 2011

    … smile.

    At least for many business people.  I’ve been reviewing many examples of webcam videos.  Even when the presenter welcomes viewers from the start, it’s difficult for them to smile.  Perhaps you’re among them.  You’re so focused on getting the material right and getting into it that you don’t take the time to smile.  That happens to many of us.

    Here’s an example of a well-intentioned presenter so focused on the material he didn’t realize he’s missing an opportunity to communicate  warmth and personality.  The other two presenters we coached prior to their video shoot.  You can see the difference a smile makes.

    WHAT YOU CAN DO TODAY

    Record yourself on your webcam or phone several times a week for a minute to develop a natural smile.

    Plan to smile at the start when you say hello, welcoming your viewers.

    Also at the end, as you need to end strong and warm.

     

    Posted in Social Media, Social Media Video, Uncategorized | No Comments »

  • Presenting on Camera: Engage Fast

    September 10th, 2011

    Many web videos fail because they don’t hook the viewer from the start. Then it’s too late.

    Some people ask about leaving the most engaging information for last. The problem is that if you don’t hook viewers in the beginning, they’re not going to stick around. We know this from the literally hundreds of thousands of viewers we’ve interviewed over three decades at AR&D.


    Bob Kaplitz
    Senior Vice President for Content Marketing

    Posted in content marketing, Social Media, Social Media Video, Web Video | No Comments »

  • Presenting on Camera: Smile Power

    September 10th, 2011

    Most people look too serious in their web videos, making it difficult to connect with viewers.

    Learn more:


    Bob Kaplitz
    Senior Vice President for Content Marketing

    Posted in Smile Power, Social Media, Social Media Video, Web Video | No Comments »

  • CONTENT MARKETING: What We Believe

    September 9th, 2011

    When producing Web videos optimized for search engines and distributed through social media…

    WE BELIEVE

    • Authenticity creates believers (No glitzy Hollywood production)
    • Real people connect with real people (No actors)
    • Create passion, and passion creates sales (No direct selling)
    • Video must add “value” to viewer (Not all about the company)
    • A series of short videos is more effective than one long video

    Follow these principles and we believe you’ll set yourself apart from the pack, building a strong brand, and getting your phone to ring.

     

     

     

     

    Bob Kaplitz

    Senior Vice President for Content Marketing

    bkaplitz@ar-d.com

    Posted in Social Media, Social Media Video, Web Video | No Comments »

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