AR&D Reinventing Local Media

The Premier Local Media Strategy Company May 18, 2012
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Bob Kaplitz Blog

  • Multimedia Minutes: The Power of Practicing Every Day

    November 10th, 2010

    NPPA award winner Dave Delozier on the importance of practicing your craft every day and working on your weaknesses.  From AR&D’s MMJ webinar, which included questions from my colleagues Galen Culver and Regent Ducas.

    Sharpen your skills as photographer, reporter, and writer.  Learn from the largest on demand library of learning videos in the world for multimedia journalists.  Look under Recent Posts.

    Follow Bobkaplitz on Twitter

    Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training, Uncategorized | No Comments »

  • Multimedia Minutes: Quick Writing Tip

    April 26th, 2010

    One of your top goals after mastering the fundamentals should be this, whether you’re an anchor or reporter.  Notice how effectively the writing example addresses a common multimedia journalist question:  “What do I do when they don’t want to give me information?”

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »

  • Multimedia Minutes: Can’t Get the Answers to Your Questions?

    April 25th, 2010

    How do you deal with an interview subject who side steps answering your questions?  Here’s one proven way. 

    http://www.youtube.com/user/Kaplitz#p/u/82/N5iDmNNiCf8

    You don’t need to be on 60 Minutes to ask follow up questions like this.  As long as you do it in a respectful way, viewers will appreciate how you’re watching out for them.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 1 Comment »

  • Multimedia Minutes: Can You See Your Target?

    April 24th, 2010

    The most successful multimedia journalists have a clear understanding of what success is.  And that’s beyond the basics of getting the facts right and the video in focus.  For example, when it comes to viewer advocacy — a brand of journalism for many stations — they know what to shoot for.

    After the commodity news — the news of the day all stations over — strive to get answers to the most important viewer questions about the most important issues.  Then fact find by going the extra steps.  Use transparency to tell viewers what you’re doing, so you’ll get credit.  But ultimately what stands out in viewers’ minds are the tough questions you ask, holding people in power accountable.

    This presents a huge opportunity because your competition’s target is likely mushy.  Besides, many multimedia journalists’ questions are softballs — the easy stuff.  You’re in a great position to, in a nice way, hold officials accountable for how they’re spending taxpayer money or following through on their campaign promises.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »

  • Multimedia Minutes: Visual Storytelling with a Timeless Twist

    April 22nd, 2010

    Learn visual storytelling fundamentals from historical video, which includes some surprising shots.

    If you enjoyed this older video, you might like to see what Dan Rather and Walter Cronkite looked like years ago.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 1 Comment »

  • Multimedia Minutes: Asking What Viewers Want

    April 15th, 2010

    Here’s a good example of putting a face on a story, providing balance, and asking the questions viewers likely have on their minds.  Notice the viewer-oriented writing from the start thanks to the good work of news director Robin Wojtanik and her team at KEPR-TV in Pasco, Washington.

    Click on link:

    http://www.screencast.com/t/NzQ4Yzcz

    Improve your multimedia shooting and reporting skills by learning from Recent Posts on the right.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »

  • Multimedia Minutes: Examples of Lighting Do’s and Don’ts

    April 15th, 2010

    When lighting your subject, here’s what to do and also avoid.

    Also learn from:

  • Multimedia Minutes: How to Light for Interviews
  • Multimedia Minutes: “How Do I Tell This Story?”
  • Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »

  • Multimedia Minutes: How to Light for Interviews — Diagrams to Make it Easy

    April 15th, 2010

    These diagrams will help you put your interview subjects in a better light.

    Look for many, many tips for multimedia journalists under Recent Posts to the right.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 2 Comments »

  • Multimedia Minutes: Strong Visual Storytelling

    April 15th, 2010

    Here’s an example of strong visual storytelling along with tips aimed at making this type of story even better.

    Multimedia journalist Sarah Rasario of KATC-TV (Lafayette, LA) participated in AR&D’s training for MMJs.  Sarah told us the reason the story lacked a human angle was that the company didn’t want her to talk with any of the workers.  Despite that obstacle, her strong on-camera storytelling likely engaged viewers.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Uncategorized | No Comments »

  • Multimedia Minutes: Landing the Big Interview

    April 14th, 2010

    Multimedia journalist Carolyn Cerda is new in her position at KATC in Lafayette, LA, but that didn’t stop her from landing an important interview following an AR&D three-day workshop for MMJs.    How did she do it?

    Improve your multimedia journalism skills.  Check out the fastest growing library of learning videos for MMJs on the planet under Recent Posts or just click below:

  • Multimedia Minutes: Visual Storytelling at MMJ Workshop
  • Multimedia Minutes: How to Sequence Your Shots
  • Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »

« Previous Entries
  • Bob’s Quick Take

    • A Simple But Powerful Tool — Visual References
    • About Bob
    • Colorful Writing Example
    • Don’t Let Bob Dotson Fool You
    • Fanastic Source Under Your Nose
    • Get Out of Your Universe
    • Great Video Without a Tripod
    • Management Tips: Get Results
    • Polish Up Your Editing Skills
    • Quick Tips for Sweeps
    • Time for a Town Hall Meeting?
    • What’s Your Social Media Score?
    • Who’s “Standing by You”?
    • Whom are You Talking To?
    • Why Stations Flounder in News
    • A Rare but Good Approach
  • Recent Posts

    • Video Storytelling — Challenging But Rewarding
    • A Music Superstar’s Point of View — Phil Collins
    • Manage Your Reputation: Learn from Las Colinas Vision Center
    • La Madeleine Rising Star Stefani Evans Rises to the Top Page of Google
    • Critique of University of Texas at Dallas Web Video
    • Avoid These Three Mistakes in Web Video Marketing
    • Brand Ambassador of Pancakes Larry Goodloe
    • Global Impact Over a Video Posted Here
    • Capturing the Flavor of an Event [La Captura el Sabor]
    • Don’t be Caught with Your Videos Down
    • The Power of a Simple Delivery
    • See Why Stefanie Evans Will be a Marketing Star at La Madeleine
    • Be Approachable — and You Can Improve Your Video Storytelling
    • Use Video to Reward Brands for Their Service
    • An Important Tip for Your Videos
    • Testimonial Power
    • Capturing an Experience
    • Kids Make for Great Marketers
    • Behind the Scenes of a Web Video Shoot
    • Point of View Makes Video Shooting Simple and Fast
    • Video Story Telling for Ribbon Cutting
    • A Tip for Restaurant Video Marketing
    • Instant Response with Custom Mobile Landing Page
    • A QR Code at 60 Miles an Hour
    • Testimonials Must Sell Competitive Advantages
    • Traditional Dental Marketing vs. Innovative Video Marketing
    • IPad as a Powerful Storytelling Tool
    • Three Tips for Connecting with People with Web Video
    • Avoid This Mistake — It’ll Cost You Business
    • Why This is a Must for Marketing Your Practice
    • The Three Things You Need to Know About Testimonials
    • Steak Cooking Secrets + More
    • The Power of Storytelling from West Africa
    • When You Only Have Still Images
    • Video Marketing + Social Media = Marketing Firepower
    • Learn From This Guy
    • What People Are Saying
    • The Reality of The Real Jerry McGuire
    • Unleash Video to Build Your Business
    • The Final Step in the Storytelling Process
    • Don’t Make This Mistake
    • A Hot Topic
    • Video Marketing: The Power of Q and A
    • Video Marketing: Make Your Point of Difference Clear — and Fast
    • Portrait of an Artist: An Unplanned Video Story
    • The Power of a To-the-Point Testimonial
    • Video Marketing Strategy and a Branded YouTube Channel
    • Video Marketing Strategy Part 2
    • Video Marketing Strategy
    • Have a Little Fun with Your Professional Videos
  • Archives

  • About Bob

    Bob Kaplitz is senior vice president for content marketing for AR&D, which he joined in 1980 after a distinguished career in broadcast journalism -- a career which included reports on the CBS Evening News with Walter Cronkite and recognition by RTNDA as Best TV Investigative Reporter in the U.S. and Canada. The Content Marketing division's clients include The Four Seasons Sports Club and Resort, Sundance Square, Kids R Kids Learning Academy, and many professionals. Bob has consulted TV stations and media groups in markets including Los Angeles, San Francisco, Atlanta, Detroit, Cleveland and has spoken abroad in cities as far flung as Sydney, Australia and Hong Kong.

    Bob also lectures on international advertising and new media to MBA students at the University of Dallas Graduate School of Management. The Dean of the business school recognized him multiple times for excellence in teaching.

    He’s also spoken on viewer behavior to the National Press Photographers Association, the National Association of Broadcasters, and the National Academy of Television Arts & Sciences.

    He’s also served as vice president of new media for the DFW American Marketing Association where he pioneered the creation of video interviews with some of the country’s leading marketers.

    He’s author of Creating Execution Superstars with Budgets Cut to the Bone — a 160 page handbook for thriving in the downsized economy. Bob Dotson, national correspondent for NBC News' Today Show calls the book "a roadmap to better times."

    Bob has been nominated several years in a row by the DFW Interactive Marketing Association to judge some of the country’s most innovative marketing campaigns.

    Bob shot and produced a short movie, Save a Treasured Home, to help preserve a Dallas landmark designed and built by a disciple of the famed architect Frank Lloyd Wright.

    Bob studied journalism and marketing at the acclaimed Syracuse University’s Newhouse School of Public Communications where he received a Masters degree which followed a degree in psychology. One of his mentors was Dan Rather.

    He’s also studied innovation at the Center for Creative Leadership and was certified as an Innovation Leader at Synectics, a global consulting business that helps businesses create breakthrough ideas.

    He’s written articles on news management for Electronic Media and media reviews for the Dallas Morning News.

    He’s conducted global webinars for a London-based firm specializing in international marketing solutions. At their Los Angeles conference for marketing executives, Bob was rated as one of their top speakers.

    Bob has advised a remarkable range of people on building personal brands, which is important to everyone’s success. They range from network correspondents to the Tony Award winning star of the Broadway hit Jersey Boys to a notorious girlfriend of President Clinton to Princess Diana’s former chef at the Royal Palace.

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