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Learn Three Storytelling Tips from “The Girl with the Dragon Tattoo”
January 1st, 2012
Thrillers like “The Girl with the Dragon Tattoo” keep movie goers on the edge of their seats because of powerful storytelling.
You can learn so much from analyzing even less than a minute of a movie trailer, so that’s just what I did:
Posted in Multimedia Journalism, Power Tools for TV Journalists, Social Media Video, TV news training | No Comments »
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What You Can Learn from a Merrill Lynch Video
June 19th, 2011
You can learn alot from this video appearing on Merrill Lynch’s website. Rather than the expected commercial, the investment firm tells a story focusing on a couple’s financial challenges. You’ll see how cleverly the role of the Merrill Lynch adviser weaves through the story.
More and more companies are unleashing the power of web videos distributed via social media to build their brands. Using our knowledge, we’re shooting videos and developing a social media video marketing strategy to spread the word.
Posted in Bob Kaplitz video, Multimedia Journalism, Power Tools for TV Journalists, Social Media | No Comments »
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Strong Storytelling Example from Multimedia Journalist Anchor
June 8th, 2011
Example of good storytelling.
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Great Storytelling from a Place You Wouldn’t Expect
March 3rd, 2011
You can polish up your storytelling from what you learn in this video. You need to come to this with an open mind, looking beyond the shoes.
Learn from the world’s largest on-demand collection of multimedia training videos.Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training, Twitter | No Comments »
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Multimedia Minutes: Storyboarding + Brainstorming
September 4th, 2010
Your stories will improve immediately if you “storyboard” them.
Learn about storyboarding in this short learning video. The excercise in this workshop was to come up with strong opening shot, memorable moments, closing shot, and on-camera question. The assigned story was about cops stepping up patrols in school zones to catch speeders.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training, Uncategorized | 43 Comments »
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Multimedia Minutes: Can You Start a Story with a Stand-Up?
June 23rd, 2010
Yes.
On-camera storytelling is far better than meaningless video. You know, the ”wallpaper video” that bores everyone. And if you have to choose, for example, between multiple angles of a building and a stand-up with important information, go with the stand-up. Here’s an example.
Ideally, you can begin with a strong soundbite or compelling video. But at AR&D, we recognize the real world isn’t idea, so the important information you share can engage and inform. You can be your best video.
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Benefit from the planet’s largest on-demand 24/7 library of learning videos for multimedia journalists and managers. Look at Recent Posts on the right.
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Multimedia Minutes: Reporter Resolutions to Ensure Your Success
June 20th, 2010
Here are reporter resolutions to help you succeed based on AR&D’s best practices. I created this several years ago for a workshop, and the feedback was that “These resolutions work!”
Sharpen your storytelling skills. Learn from the videos and articles in Recent Posts to the right. The planet’s largest collection of multimedia journalist on-demand learning videos.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 12 Comments »
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Multimedia Minutes: How to Bring Your Brand of Journalism Alive
June 6th, 2010
Many multimedia journalists are surprised when we test their stories and the promos for them with viewers. They often get lost in a Sea of Sameness. But promos like these do punch through.
Simply put, make sure there’s nothng subtle about how you deliver on your brand of journalism.
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Sharpen your visual storytelling and promotion skills. Look at the Recent Posts to the right — fast becoming the largest library of learning videos for multimedia journalists on the planet.
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Multimedia Minutes: A Tool to Focus on What Matters
May 27th, 2010
Several years ago, a ND and I asked a producer to assess his newscast. He said, “We kicked butt.” He then went on to talk about several live remotes (with nothing going on) and some “neat graphics.”
Unfortunately, although the producer was elated, the newscast failed to deliver on the ND’s goals, which reflected the needs of viewers in the market. The problem was that the goals for each newscast were unclear, so the producer defined “success” one way and the news director defined it another way.
A simple checklist or scorecard quickly solved the problem. Here’s an example. Yes, a simple yet powerful concept to keep goals and progress front and center. No matter what your responsibility is in a news gathering organization, you’ll benefit from a scorecard or at least a checklist.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »
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Multimedia Minutes: Lena Vargas Won’t Let Officials Off the Hook
May 21st, 2010
Viewers value reporters who probe for answers, not just accepting the first thing they hear. KEPR-TV’s (Tri-Cities, WA) Lena Vargas shows how to be tenacious as viewer advocate. Plus she delivers other elements of strong storytelling.
Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 10 Comments »