AR&D Reinventing Local Media

The Premier Local Media Strategy Company May 18, 2012
  • AR&D Search:

Bob Kaplitz Blog

  • Learn Three Storytelling Tips from “The Girl with the Dragon Tattoo”

    January 1st, 2012

    Thrillers like “The Girl with the Dragon Tattoo” keep movie goers on the edge of their seats because of powerful storytelling.

    You can learn so much from analyzing even less than a minute of a movie trailer, so that’s just what I did:

    Posted in Multimedia Journalism, Power Tools for TV Journalists, Social Media Video, TV news training | No Comments »

  • Learn from Extreme Makeover

    June 30th, 2011

    You’ll find great storytelling elements here.  See how many you can spot, then look at my takeaways. This moves fast, which is the point.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training, Uncategorized | No Comments »

  • Quick Visual Storytelling Shared Via Social Media

    April 18th, 2011

    Sometimes stories visualize themselves.

    Take this artist we came across at a festival in Grapevine, a Dallas suburb.   Visualizing the story was easy because this lady had a story to tell — and show.

    This story gained more than two hundred hits on YouTube, where I uploaded it, and new business for the artist because several people posted it on their Facebook page.  Charice thanked me for telling her story so others might benefit from it.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training | 1 Comment »

  • Two Musts for Your Successful Visual Storytelling

    April 10th, 2011

    Start with the beginning and end in mind.

    We asked participants in one of our multimedia journalism training sessions to write down what nugget of information they found most valuable.

    This was a major one helping them to improve their visual storytelling immediately.

    You can use a storyboard to sketch out what the shots will look like.  But if you run out of time, be sure you plan for at least the opening and closing shots along with your most important question.   And, of course, use the question on air because questions engage viewers.

     

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training, Twitter | No Comments »

  • How to Shoot Sequences for Spot News

    April 4th, 2011

    Learn how to shoot sequences for breaking news.

    Sequences move visual storytelling along.  Each shot should advance the story.

    Multimedia journalist Galen Culver offers his insights during a workshop in Corpus Christi, TX.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, Social Media, TV news training | 1 Comment »

  • Multimedia Minutes: “The Most Important Thing to Know about Storytelling”

    November 10th, 2010

    NPPA award winning multimedia journalist Dave Delozier on what’s important.  Excerpted from AR&D’s MMJ webinar.

    About Dave…

    Dave Delozier has been a reporter and photographer for 9News for the past 30 years. His career as a journalist has spanned more than 36 years. Delozier began his career as a still photographer for a newspaper in western Pennsylvania and with United Press International in Pittsburgh, Pennsylvania.

    During his time at 9News he has been involved in the daily news coverage of stories throughout the Rocky Mountain west. He has also traveled to other parts of the world to bring stories home to viewers in Colorado. He has traveled to the Middle East to produce a documentary on the birth and unrest surrounding the nation of Israel and to Japan to document the nation and its burgeoning economy. Delozier has also produced news stories for 9News in the Czech Republic, Germany, Poland, Canada and Athens, Greece for the 2004 summer games. Two of Delozier’s more memorable assignments for 9News involved his coverage of the XXVII Olympic games in Sydney, Australia and an hour-long documentary that he produced on Pope John Paul II. The documentary on Pope John Paul II, “The Keeper of the Faith” allowed Delozier unprecedented access to the Pope and the Vatican during Holy Week.

    Delozier has been recognized for his work by a wide variety of professional news organizations. He has been the recipient of twenty-four Emmys in a variety of categories. He is a five-time National Press Photographers Association Regional Television News Photographer of the Year, and in 1987 was named the National Press Photographers Association’s National Television News Photographer of the Year. Delozier is also the 2009 NPPA National Solo Video Journalist of the Year.  Delozier has also been honored with Associated Press and Colorado Broadcasters Association awards. In 2002, 2003, 2006, 2007, 2008 and 2009 he was honored with the prestigious RTNDA Edward R. Murrow Award for his work at 9News.

    Sharpen your skills as photographer, reporter, and writer.  Learn from the largest on demand library of learning videos in the world for multimedia journalists.  Look under Recent Posts.

    Follow Bobkaplitz on Twitter

    Posted in Bob Kaplitz video, broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | No Comments »

  • Multimedia Minutes: When Visuals are Lacking

    October 18th, 2010

    When visuals are lacking, on-camera storytelling and a touch of creativity work well.

    See how this promo about a tax money wasted story deals with limited visuals.

    Follow Bobkaplitz on Twitter

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 3 Comments »

  • Multimedia Minutes: Feature Reporting/Visual Storytelling

    October 18th, 2010

    Your visuals may seem limited, but it’s how you approach your story.

    You can pick up good tips in this feature story by multimedia journalist Galen Culver.

    —————————————————

    WHY THIS BLOG IS VALUABLE:  WHAT A GENERAL MANAGER SAYS

    Regarding the blog videos, I’d say the most value is in their regularity and frequency.  It’s good having something like that coming at the younger talent in the news room because it not only helps them in their growth, but makes them feel they’re on the “inside” and we’re engaged with them.  — Greg Raschio, General Manager, KVAL-TV/Eugene, OR

    Follow Bobkaplitz on Twitter

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 11 Comments »

  • Multimedia Minutes: How to Avoid Wallpaper Video

    January 15th, 2010

    Wallpaper video could have bogged the story down, but graphics saved it.  Also, watch how the anchor-reporter comes across as a viewer advocate — a brand of journalism that helped propel the station, WRGB-TV in Albany, NY into first place in the last book.

     

     

    You can learn a lot of watching the short learning videos you can find to the right.  Many multimedia media journalists and others tell us they can apply alot of the information immediately.  The videos are heavy on practical information and examples.

    Posted in broadcast journalism, Multimedia Journalism, Power Tools for TV Journalists, TV news training | 88 Comments »

  • Bob’s Quick Take

    • A Simple But Powerful Tool — Visual References
    • About Bob
    • Colorful Writing Example
    • Don’t Let Bob Dotson Fool You
    • Fanastic Source Under Your Nose
    • Get Out of Your Universe
    • Great Video Without a Tripod
    • Management Tips: Get Results
    • Polish Up Your Editing Skills
    • Quick Tips for Sweeps
    • Time for a Town Hall Meeting?
    • What’s Your Social Media Score?
    • Who’s “Standing by You”?
    • Whom are You Talking To?
    • Why Stations Flounder in News
    • A Rare but Good Approach
  • Recent Posts

    • Video Storytelling — Challenging But Rewarding
    • A Music Superstar’s Point of View — Phil Collins
    • Manage Your Reputation: Learn from Las Colinas Vision Center
    • La Madeleine Rising Star Stefani Evans Rises to the Top Page of Google
    • Critique of University of Texas at Dallas Web Video
    • Avoid These Three Mistakes in Web Video Marketing
    • Brand Ambassador of Pancakes Larry Goodloe
    • Global Impact Over a Video Posted Here
    • Capturing the Flavor of an Event [La Captura el Sabor]
    • Don’t be Caught with Your Videos Down
    • The Power of a Simple Delivery
    • See Why Stefanie Evans Will be a Marketing Star at La Madeleine
    • Be Approachable — and You Can Improve Your Video Storytelling
    • Use Video to Reward Brands for Their Service
    • An Important Tip for Your Videos
    • Testimonial Power
    • Capturing an Experience
    • Kids Make for Great Marketers
    • Behind the Scenes of a Web Video Shoot
    • Point of View Makes Video Shooting Simple and Fast
    • Video Story Telling for Ribbon Cutting
    • A Tip for Restaurant Video Marketing
    • Instant Response with Custom Mobile Landing Page
    • A QR Code at 60 Miles an Hour
    • Testimonials Must Sell Competitive Advantages
    • Traditional Dental Marketing vs. Innovative Video Marketing
    • IPad as a Powerful Storytelling Tool
    • Three Tips for Connecting with People with Web Video
    • Avoid This Mistake — It’ll Cost You Business
    • Why This is a Must for Marketing Your Practice
    • The Three Things You Need to Know About Testimonials
    • Steak Cooking Secrets + More
    • The Power of Storytelling from West Africa
    • When You Only Have Still Images
    • Video Marketing + Social Media = Marketing Firepower
    • Learn From This Guy
    • What People Are Saying
    • The Reality of The Real Jerry McGuire
    • Unleash Video to Build Your Business
    • The Final Step in the Storytelling Process
    • Don’t Make This Mistake
    • A Hot Topic
    • Video Marketing: The Power of Q and A
    • Video Marketing: Make Your Point of Difference Clear — and Fast
    • Portrait of an Artist: An Unplanned Video Story
    • The Power of a To-the-Point Testimonial
    • Video Marketing Strategy and a Branded YouTube Channel
    • Video Marketing Strategy Part 2
    • Video Marketing Strategy
    • Have a Little Fun with Your Professional Videos
  • Archives

  • About Bob

    Bob Kaplitz is senior vice president for content marketing for AR&D, which he joined in 1980 after a distinguished career in broadcast journalism -- a career which included reports on the CBS Evening News with Walter Cronkite and recognition by RTNDA as Best TV Investigative Reporter in the U.S. and Canada. The Content Marketing division's clients include The Four Seasons Sports Club and Resort, Sundance Square, Kids R Kids Learning Academy, and many professionals. Bob has consulted TV stations and media groups in markets including Los Angeles, San Francisco, Atlanta, Detroit, Cleveland and has spoken abroad in cities as far flung as Sydney, Australia and Hong Kong.

    Bob also lectures on international advertising and new media to MBA students at the University of Dallas Graduate School of Management. The Dean of the business school recognized him multiple times for excellence in teaching.

    He’s also spoken on viewer behavior to the National Press Photographers Association, the National Association of Broadcasters, and the National Academy of Television Arts & Sciences.

    He’s also served as vice president of new media for the DFW American Marketing Association where he pioneered the creation of video interviews with some of the country’s leading marketers.

    He’s author of Creating Execution Superstars with Budgets Cut to the Bone — a 160 page handbook for thriving in the downsized economy. Bob Dotson, national correspondent for NBC News' Today Show calls the book "a roadmap to better times."

    Bob has been nominated several years in a row by the DFW Interactive Marketing Association to judge some of the country’s most innovative marketing campaigns.

    Bob shot and produced a short movie, Save a Treasured Home, to help preserve a Dallas landmark designed and built by a disciple of the famed architect Frank Lloyd Wright.

    Bob studied journalism and marketing at the acclaimed Syracuse University’s Newhouse School of Public Communications where he received a Masters degree which followed a degree in psychology. One of his mentors was Dan Rather.

    He’s also studied innovation at the Center for Creative Leadership and was certified as an Innovation Leader at Synectics, a global consulting business that helps businesses create breakthrough ideas.

    He’s written articles on news management for Electronic Media and media reviews for the Dallas Morning News.

    He’s conducted global webinars for a London-based firm specializing in international marketing solutions. At their Los Angeles conference for marketing executives, Bob was rated as one of their top speakers.

    Bob has advised a remarkable range of people on building personal brands, which is important to everyone’s success. They range from network correspondents to the Tony Award winning star of the Broadway hit Jersey Boys to a notorious girlfriend of President Clinton to Princess Diana’s former chef at the Royal Palace.

  • Links

    • Advancing the Story
    • AR&D
    • News Lab
  • Tags

    Add new tag AR&D Audience Research Bob Dotson Bob Kaplitz Bob Kaplitz     branding content marketing Crimetracker doing more with less education enterprise reporting Fact Finder Fisher Broadcasting Galen Culver investigative reporting Kaplitz learning video Lisa Jackson MMJ multimedia multimedia journalist multitasking Oklahoma news Oklahoma TV news on-camera storytelling Regent Ducas standups storytelling Sweeps planning targeted special reports time management Today Show tough questions TV news tv news research TV news training videography video journalist video journalists video training viewer advocacy visual storytelling web video WRGB-TV
  •  

    May 2012
    M T W T F S S
    « Apr    
     123456
    78910111213
    14151617181920
    21222324252627
    28293031  
Copyright ©2012• All rights reserved • Audience Research & Development LLC.
Site Map | Powered By Synapse CMS